2ND MARCH 2010 BUY TICKETS NOW
The FED
LOCATIONSydney
VENUEThe CBD Hotel, Club Bar
Level 3, Cnr York & King Sts.
TIME6:00pm - 9:00pm
CONTACTBec Kearns
PHONE8585 9100
EMAILbec@lavolta.com.au
WEBSITEhttp://www.fed.net.au
We hope you can join us on Tuesday 2nd March for our first FED 2010. Mike Walsh chats with Adam Ferrier of Naked Communications on the famous couch.
Adam Ferrier is a Consumer Psychologist and Planning Partner of Naked Communications. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career as a Forensic Psychologist.
Adam worked in a maximum security prison and private practice, assessing levels of dangerousness of inmates. He then made the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour.
He completed his Clinical Psychology Thesis in ‘Identifying the Underlying Constructs of Cool People’, and for a short while was a global cool hunter.
In 2004 Adam become a founding partner of Naked Communications in Australia. Naked works with clients such as BigPond, Unilever, George Western Foods, Coca-Cola, 42 Below, 7 Eleven and Twinings. Naked has turned the communications world on its head and has won a collection of industry awards and client accolades – most recently, Naked was 2009 B&T Specialist Agency of the Year. Adam is a regular media commentator, blogger, and speaker.
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