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SOCIAL MEDIA
The 2010 Australian Election is going to be an interesting one for social media analysis, because for the first time we will see to be able to see whether social sentiment is going to have an impact on how people vote. I started looking at this on Friday 16 July, the day before the election was called, and left the social media monitoring tool looking at the same keywords over the weekend.
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WEB As we look ahead over the next 20 years its becoming increasingly apparent that the make-up of our candidate pool is going to change considerably. Sure, we will still have our fresh-faced university graduates, our gung-ho ladder climbers and our senior professionals but we will also have a surprisingly youthful crop of baby boomers aged anywhere from 70 up vying for jobs. Read on
WEB Welcome to a special Digital People profile in support of XMediaLab's upcoming XML Film X-tended event on Wednesday & Thursday July 28 & 29 in Melbourne. This event explores what digital can bring to film with a focus on 'transmedia' which is the use of digital platforms to extend narrative and build interactive content around a linear property - think of the innovation we have recently seen in films such as Avatar, Pirates of the Carribean and Transformers. We have profiled several speakers appearing at this event where they forecast key trends in this fascinating digital segment and highlight their experiences. I heard great things about the recent XMediaLab Event in Sydney and followed the twitter hashtags with great interest. Melbourne is also sure to please. You can see information and grab your tickets at the end of this profile..... Read on
MOBILE As the world wide web gears up for the full unleashing of HTML5, some web browsers are already supporting some elements of HTML5. The support varies widely, although almost all Smartphones support the new standard already which has to make one wonder why Apple and Google have thrown so much weight behind it already. Read on
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A few months ago I had the opportunity to chat with Daniel Jarosch, Co founder and managing director of brandsExclusive, one of the more prominent invitation only websites that offers branded products at reduced prices for limited periods. Armed with Business degrees from the Heinrich Heine University, D sseldorf (Germany) and the MIT, Boston, Daniel s career includes an eight year stint at Price Waterhouse Coopers, then two years in the Senior Management of eBay Europe. Daniel has also been involved in numerous ecommerce start ups prior to brandsExclusive. Read on
Marks reaction: A fantastic article about brandsExclusive and its business model, and how it is working - Enjoy!
The board of Australia's biggest media buyer Mitchell Communication Group has recommended to shareholders that they accept a bid from Aegis to purchase the company for $363m. Read on
Johns reaction: The end of the last big independent
Election 2010 offers politicians the opportunity to embrace an ever-maturing portfolio of social media platforms to engage with Australian voters, but are the politicians making the most of the available platforms? Research by Edelman suggests it is currently being underutilised. Read on
Johns reaction: And #GreensMPs second
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Online Video Advertising - The Next Decade : 18th August 2010
Posted by Australian Interactive Media Industry Association (AIMIA)
It's been ten years since the world was first introduced to the online Instant Play Video Ad. Since then, the use of video in online advertising has exploded as it has been proven time and again to increase advertising effectiveness across all categories: Read on
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Internet Marketing & Social Media Fundamentals: A Full Day Practical
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iPhones dominate Australian mobile internet
Written by Tiphereth Gloria - 1562 views
Written by Adam Bateson - 938 views
Written by Denise Shrivell - 803 views
Digital planners must learn to love TV
Written by John Lynch - 771 views
Some thoughts on transmedia strategy, brands and the future of media planning.
Written by Stephen Byrne - 604 views
Digital People - XML Film X-tended Event - Melbourne
Welcome to a special Digital People profile in support of XMediaLab's upcoming XML Film X-tended event on Wednesday & Thursday July 28 & 29 in Melbourne. Read on
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iPhones dominate Australian mobile internet
Written by Tiphereth Gloria - 7 comments
Digital jobs of the future: narrowcaster
Written by David Jackson - 3 comments
Digital Bullets Episode 5 - Directories and Classifieds - What will be the major trends?
Written by Sally Mills - 2 comments
Australian Election 2010 - Social Media Match Fitness
Written by Tiphereth Gloria - 2 comments
A Guide to Mobile Advertising in Australia
Written by Emily Freeman - 1 comment