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Welcome to Digital People where this time we profile LinkedIn Managing Director (Aust & NZ) - Cliff Rosenberg. Cliff offers insights into the world's largest professional network including their position and plans for this region after establishing a presence late last year. He shares his views on our current market pointing to the early start of the social networking wave and forecasts growth in mobile e-commerce. Overall he sees digital becoming a more localised and personal user experience. He also warns us to stop selling ourselves like traditional and starting taking advantage of the medium - good advice. Please enjoy Cliff's views.....
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ADVERTISING & MARKETING What is marketing about if not engagement? But what it is and how do you measure it? The fact is that the most important metric is the most poorly defined word in the ad industry lexicon. Watching an ad, talking to a call centre, wearing a label, tasting a cool beer on a summers day, chatting with friends about a product, using a branded app, all are engagements and all matter, yet most of them happen outside of the view of any reliable measuring technology, at least those I know about. Read on
TECHNOLOGY We are told that very soon we'll be living in a world where everything we do in computing, including data and applications on our mobile phone, will come down from the cloud when we turn on and go up to the cloud when we switch off. Google apps are just the beginning. Not only that, but that any single user can in theory draw on massive storage capacity or processing capacity available in the cloud. What do you think the major developments and implications will be arising from cloud computing? Read on
TECHNOLOGY There's no question, the traditional content industries are experiencing unprecedented disruption to their business models. The Internet has brought not only a new way to distribute content, it has now begun to shift consumer attitudes towards content consumption generally. This presents a number of challenges to existing media organisations, but also a whole new range of opportunities to create value. Read on
ADVERTISING & MARKETING Your media kit is a key decision making trigger for potential buyers when assessing where to place their advertising investment and is often a first introduction to your brand. To maximise your chance to either appear on their buying schedule, be asked for further information or to produce a proposal, it's important the information in your kit gives an effective overview of the features and benefits you provide. Here's 10 tips to consider when producing your media kit as a showcase to potential advertisers -
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LATEST NEWS SHARES ADD NEWS SHARE
Facebook is rolling out a new security feature that lets users log out of their accounts remotely from another computer. It follows the news of a Sydney mother-of-three, her daughter and daughter's friends being subjected to a two-week ordeal at the hands of a Facebook stalker they have been unable to get the social networking company to do anything about. Read on
Jennifers reaction: I'm personally pretty thrilled that they are starting to think about the security issues inherent in the current system. Unfortunately, this step seems to be smaller than a baby one. We need more progress in this area desperately!
It's worrying enough that this was as a result of some serious stalking of a young girl. And even more worrying when you read the lack of support that the family (and even the police) were given by Facebook.
You know when Google, Facebook and other major internet players are throwing their money around that it must mean that a hot new trend is emerging and that trend is online social gaming. Whilst it is too early to tell what the big boys have in store as one of the hottest trends in digital there is no doubt the space will evolve rapidly over the coming 12 months particularly with the level of investment occurring in the space. In the last 6 weeks alone the online gaming segment has seen the following; Google have completed a series of acquisitions which include buying SocialDeck (an org which makes gaming apps for Facebook, iPhone and Blackberry), as well as purchasing social games developer Slide (who have developed some of the most popular games on Facebook). A more unlikely competitor has entered the arena with Disney acquiring Playdom showing their intent to become a serious player in this market. Whilst Facebook has hired their first Head of Gaming Partnerships which shows how serious the social networking giant is about exploiting the opportunity. Read on
Teresas reaction: Read about how Google and Facebook are going head to head in the social gaming arena.
The growth in adoption connected TV's and TV apps will result in revenues from apps on TVs going from just $10 million in 2010 to $1.9 billion by 2015. Read on
Jameses reaction: Contact me to discuss your connected TV strategy for 2011
We re declaring this week Infographics Week on The Learning Network because we know how important it is for students to be able to read and interpret visual representations of information and because The New York Times consistently creates useful and elegant examples that we think teachers across the curriculum should know about. Not only do charts, graphs and maps show up on standardized tests of all kinds, but whiteboard technology has made the graphic depiction of information that much more useful and ubiquitous in classrooms. We have a lot to say about this topic and scores of interesting examples to show you, so we re breaking it down over five days: Read on
Christians reaction: Great summary of links on data visualisation best practice and how to get started!
The ADMA Analytics & Data Council invites you to discover just how advanced the Australian direct marketing industry is when it comes to analytics and investigate the importance of media attribution. When: 5.30-7.00pm, Tuesday 28 September Where: Level 2, City Hotel, cnr King & Kent Streets, Sydney RSVP: councils@adma.com.au Read on
Christians reaction: Interested in data and analytics? Want to learn more or just network with like-minded people? Worth coming along to this one.
At his startup s headquarters in New York, Avi Muchnick, a 2010 TR35 member, explains where the inspiration for his online multimedia editing suite, Aviary, came from, and how people can use it to share work. Read on
Johns reaction: Interesting idea
Over the past few months the ADMA Data & Analytics Council conducted an online survey to establish how evolved the direct marketing industry in Australia really is in terms of data and analytics. Key findings of the survey included Although 62% of respondents said that they tie sales data back to campaigns and media channels driving them, 59% admitted that they were not actually using web analytics which is interesting given the increased importance of online channels in driving sales. A similar trend emerged when asking marketers about whether they had a single customer view. A surprisingly large amount of respondents (44%) said they had a single customer view but interestingly only 41% of those companies were incorporating web analytics data into their single view. Given the growing amount of online customer touch points this raises the questions how complete these single customer views really are. Although the survey was only a quick and dirty exercise I think the results are quite interesting and the council is now considering to extend and refine the survey to shed some more light on the highlighted issues above. Read on
Christians reaction: I wasn't too surprised at the results to be honest, how would you rate your company's data and analytics capabilities from 1 to 10?
Created by Australian entrepreneur Niki Scevak, who founded the US real estate website Homethinking, the new StartMate fund counts an impressive list of investors, including former RealEstate.com.au chief executive Simon Baker, Atlassian founders Mike Cannon-Brookes and Scott Farquahr, and Hitwise founder Adrian Giles. Read on
Alexes reaction: Looks like another good opportunity for people starting up their business to get some funds and (maybe more important) good mentors.
Yesterday during their Places event, Facebook showed a video highlighting the thoughts of the team of developers who actually built the functionality. It's slick as hell -- very nicely done. In fact, we weren't the only ones who initially thought that it looked like an Apple video. Read on
Jennifers reaction: This seems to be just another re-packaging of a piece of technology that's widely available on the internet, just on different platforms! Is it really necessary to try and fill the gap between our offline and our online worlds with this? I know it's the "hip" thing these days to post statuses about everything and anything, but the example about the Golden Gate bridge is ridiculous. I don't want nor need to know what every other person thought of it- the reaction is fairly standard. This is just another outlet for mundane updates, despite the subtext to this video screaming "Facebook users are cool! We don't just sit on the computer all day! We actually hang out, ZOMG, lulz!".
Come on Facebook, I don't know about other users but certainly I don't want my "friends" (including actual friends, people I met once and those randoms I accepted for the hell of it) to know where I am 24/7. If I want to go and see them for coffee, I'll organise it myself- rather than virtually "bumping into" them!
Is this just another example of Facebook providing an opportunity for our privacy to be disregarded? How many people are going to 'opt-in' for this service unintentionally- possibly putting their safety on the line?
Today (well, yesterday American time) Facebook held a press conference in which Zuckerberg and Co officially revealed what many of us have been waiting for for awhile: Facebook s official push into location based social activity, Facebook Places. You can read the live blog of the event on what was revealed and what went down on Mashable, but what I actually want to talk about is what I was surprised wasn't revealed. Read on
Brads reaction: Location based services will certainly be a mainstream part of our lives in the future. Facebook obviously has the advantage if they do it right. At the moment it looks like Facebook are going to sit back and dabble for a while and see where things go.
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AMPLI 2010 : 7th October 2010
Posted by Australian Interactive Media Industry Association (AIMIA)
For the 6th year in a row AIMIA Mobile Industry Group will present the results of their annual survey looking at how Australians use their mobile phones. We'll look at how things are changing in the mobile landscape and the impact of the iPhone. The speci Read on
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Digital People - Cliff Rosenberg
Welcome to Digital People where this time we profile LinkedIn Managing Director (Aust & NZ) - Cliff Rosenberg. Read on
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