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Owing your soul to the company store: does your employer own your Twitter account?

Written by Cathie McGinn | viewed 423 times | 3 comments

Owing your soul to the company store: does your employer own your Twitter account? If you work in social media, PR or a similarly public facing role, are you ever really able to separate your personal from your professional social media profile? What are the implications when your views differ from that of your employer, and does this require an attitudinal shift as much as a social media policy?

As I've discussed in the past, new social spaces and interactions are changing so fast that they force us to adapt and develop new protocols on the fly. One issue that has been hotly contested, and which has yet to be satisfactorily resolved is how we clearly delineate between our personal and professional online personas, particularly those of us who both live and work on the web. Read on

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Toyota needs to recall its online crisis strategy

Written by John Lynch | viewed 323 times | Be the first to comment
Although not living in the US, I drive a Toyota, and I am a fan. I was however interested to see how the recall was being managed online as this was a great opportunity to leverage social platforms. Alas to-date (and again its from outside the US) I can't see the leverage in action, at best its a half-hearted effort at worst its head in the sand stuff. Their Facebook fanpage with 70,000 fans (many more casual visitors), is busy with complaints but Toyotas responses are absent. While there are still a few loyal fans (i do hope they don't work for toyota as they haven't declared) they are in the minority- for instance one points out that 'its 'OK to drive your 'dangerous' Chrysler/Dodge that could have brake failures. [that] Recall hardly mentioned in the news'. But where is their Toyota backup? Where are the big guns like Chairman and CEO: Yoshimi Inaba? Read More

Digital jobs of the future: virtual clutter organiser

Written by David Jackson | viewed 218 times | Be the first to comment
Fourth in an occasional series. Hiring a virtual assistant - someone who helps organise your life remotely by paying your bills, dealing with correspondence, shopping, etc. via the Internet - has come into vogue in the past couple of years, fuelled by people like Tim Ferriss, who sings their praises in his bestseller The 4-Hour Workweek. Read More

Digital People - John Grono

Written by Denise Shrivell | viewed 235 times | Be the first to comment
Welcome to the first Digital People for 2010 where we will continue to profile amazing talent in the digital industry. One of the main themes raised in 09 in these profiles was 'measurement' - so I thought this year we would start by going straight to the 'guru' - John Grono, who runs his own independent research consultancy - GAP Research - and seems to sit on every measurement committee possible. Firstly, some perspective - he highlights that we are not the only media channel debating this hugely consequential issue and offers insights into the plans of other media throughout the year. He tells us the major challenge media faces in addressing our evolving measurement needs and what we could be doing better as an industry. He also brings up an area I think we will hear more of as the year progresses - privacy. Right now, one of the key issues being debated is web page auto-refresh and the benefits this gives publishers in generating 'false' revenue by overinflating and gaming key audience metrics such as page impressions and session duration. John enters into this issue through Ben Shepherd's blog and I link to this and all other articles in what John refers to as 'The Great Auto-Refresh War of 2009/2010' at the base of his profile. Thanks again to everyone for their ongoing support of Digital People - looking forward to a huge 2010! Read More

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A Twitter Tale Or Two, An Oz Social Experiment!

6th February 2010 | Shared by Teresa Sperti via digitalmarketinglab.com.au

We have all seen the array of statistics which shows that Australian consumers have social media fever. The most recent statistic proving our true obsession with social media shows that the average Australian spends more than 7 hours on social media sites a month (Dec 09). View full article

Giz Explains: Why HTML5 Isn't Going To Save The Internet

4th February 2010 | Shared by Brad Down via www.gizmodo.com.au

The beardier parts of the web-o-sphere have been abuzz about HTML5, the next version of the language that powers our internet. Will it revolutionise web apps Will it kill Flash video Will it fix our gimpy iPads Yes... and no. The tech press recently transformed HTML5 from a quiet inevitability to an unlikely saviour: When YouTube and Vimeo started testing it, its was invoked as a Flash-killer, and the emancipator of web video. When Google used it to design a new Google Voice web app, among others, it was framed as the murderer of the OS-specific application. When the iPad was announced with no Flash support, HTML5 was immediately pegged as a salve, not to mention a way to get around the closed system of Apples App Store. View full article

Pre-IPO Googler Says The DoubleClick Integration Was "A Total Sh$% Show"

4th February 2010 | Shared by Brad Down via www.businessinsider.com

Editor's note: Earlier this week, we published the account of a DoubleClick client who wrote "the atmosphere at DoubleClick is bleak and service to the clients is woeful." Then we heard from employees who came to Google through the merger. One said, "Google Destroyed My Career." Here now is another equally as disparaging account of the merger, but from the perspective of a pre-IPO Google (GOOG) employee: View full article

Augmented (hyper)Reality: Domestic Robocop

3rd February 2010 | Shared by John Lynch via vimeo.com

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality. View full article

The good news is we will still drink tea

Mobile App or Browser-Based Site? Report Says The Browser Will Win on Mobile

3rd February 2010 | Shared by Brad Down via www.readwriteweb.com

Mobile search company Taptu has released a detailed report showing that the future of the Mobile Web is likely to be dominated by cross-platform browser-based mobile web sites - rather than apps built specifically for iPhone, Android, or any other platform. Taptu calls the former "the Mobile Touch Web," which it defines as "Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load overcellular networks." View full article

Rupert Murdoch: Without Me, Your iPad Is 'Merely An Empty Vessel'

3rd February 2010 | Shared by Brad Down via www.businessinsider.com

Rupert Murdoch's killer quarter has emboldened him, and his plans to charge for his content. Speaking on the company's earnings call, he said "Content isn't just King, it's the Emperor of all things electronic." He added later, without content the world's large flat screens, e-readers, and tablets would be "unloved and unsold." View full article

Localisation pays off for AskMen.com

3rd February 2010 | Shared by Darain Faraz via www.digital-media.net.au

Mens lifestyle portal AskMen.com has seen a 57% increase in Australian users following a push to localise content to better suit Australian readers. Launched in Australia in January 2009, AskMen.com is a Canadian based lifestyle website targeting males aged 18-49. The Australian editorial team localise all content featured on AskMen and more specifically have made changes to better reflect Australian preferences for holidays, entertainment, lifestyle and dating. AskMen recorded 228,546 Australian users in January 2010, compared to 148,000 at its Australian launch in January 2009. The latest figures from Hitwise show Askmen pipping rival sites with support of hard copy magazines such as Ralph, FHM and Mens health. Sales Director, Australia and New Zealand, Andrew Cordwell commented; AskMens growth is in stark contrast to the overall mens magazine title sector, which has become increasingly cluttered and witnessed steady circulation decline. AskMen targets men 18-49 and offers marketers a unique format, an increasing user base and the creative scope to really interact with the audience View full article

Premiree - More Premium, Less Free

1st February 2010 | Shared by Brad Down via www.pollenizer.com

Free + Premium = Freemium. It basically means that you offer your product for free to begin with, get users hooked and then charge a small % of your audience a premium fee for premium features down the track. This lowers friction in acquiring customers; you're not limiting growth by adding a payment system or even hinting that people might have to pay at some point. Free means people can check you out, kick your tyres, grow to love you and never leave. Or that's the idea. View full article

Facebook And Twitter Will Always Be Crappy Businesses

1st February 2010 | Shared by Brad Down via www.businessinsider.com

Two weeks ago, we ran an excerpt from a piece the Village Ventures partner Bo Peabody wrote for the Washington Post about how Facebook, Twitter, and other social networks would always be lousy businesses. Bo brings an interesting perspective to this argument, given that he founded and ran community-site Tripod in the late 1990s. Bo's piece generated many questions, from us and others. Happily, he had a more complete version on hand that answers many of them. View full article

Investing in failure to create success

1st February 2010 | Shared by Brad Down via www.smh.com.au

Given IT innovation is trial and error, how much should you invest in allowing for errors? The short answer is a lot. Some IT companies are risking up to 75 per cent of their R&D budget for a winning result. Others have invested years in seemingly losing ideas that eventually transformed into a winning one. Viocorp chief executive Ian Gardiner says investing in failure is the only path to true innovation. View full article

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Bruce Clay 1 Day SEO Training : 17th February 2010

Posted by Bruce Clay Australia

Bruce Clay Australia delivers one day search engine optimisation (SEO) training courses covering SEO principles and our SEO approach, strategies and methodologies. The training course is presented by Jeremy Bolt, a Director of Bruce Clay Australia. Read on