John Lynch

ADVERTISING & MARKETING  Oscar award-winning actor Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. Closing Keynote Highlights. His 3 key tips on story telling
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Peter Connor

SOCIAL MEDIA  This article/talk is written to help business who have a product that their target market really is not knocking down the door to get at. The talk was designed to teach busy bootstrapped companies on how to market a product that might not be the easiest to market.
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Alex Levashov

INDUSTRY TALK  This is analysis of the reason behind recent decision of eBay to shut done SaaS ecommerce platform MagentoGo. MagentoGo is a cloud version of probably most popular shopping cart system Magento eCommerce, which claiming to own over 40% of Australian market. So why Magento foray to SaaS/cloud failed? This article was originally appeared in Levashov.Biz
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John Lynch

ADVERTISING & MARKETING  I love new tech. Google Glass is especially interesting because it creates a notably different way to interact with the digital world. The concept of wearable computers is by no means new, and although Google have made the most promising advances yet, is it good enough? And should we be adapting our content for Glass?
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Anne-Marina Dickson

MOBILE  In the final instalment of my Travel on Mobile segment I decided to look at the bits of mobile that people often forget to take advantage of: - Push messaging; Email on mobile; SMS; Google Now
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Anne-Marina Dickson

MOBILE  In the second instalment of my Travel on Mobile series, I'm going to look specifically at iOS and Android apps and how they can make your life easier when on the move with limited data access and what lessons you can learn from some of the top travel apps when designing your own mobile applications.
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Chris Rhyss Edwards

INDUSTRY TALK  OK, before 51% of the human race begins vilifying me for being a misogynistic troglodyte, let me state very clearly that this is not the case at all, I'm simply using the word 'white' as an mnemonic device. In this instance, W.H.I.T.E. is an acronym for Women in the workplace who display Humanity, Integrity, Trust and Empathy. Now let me explain why I've crafted my own quarrelsome acronym..
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Anne-Marina Dickson

MOBILE  Having just spent the last 3.5 months traveling the world I've had the fortune to sample a number of different travel services using only my mobile phone or my tablet. Over the coming weeks I will take a look at different travel sites and services highlighting the things they're doing well and where there's definite room for improvement.
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Phil O'Brien

TECHNOLOGY  Observing the world at the moment is like watching a multi-car motorway pile up. It all seems to happen so slowly, but it's inevitable that when the brakes are applied by some and directions changed by others that a big crash will happen.
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John Lynch

INDUSTRY TALK  Interesting observation on whats next in content
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Sarah Doody

ADVERTISING & MARKETING  I love to shop. For me, the best part about shopping is the hunt. I love that feeling when you find something that you know is just p-e-r-f-e-c-t. One of my favorite things to do when I travel is to wander boutiques in new cities, finding treasures, and chatting with the owners.
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John Lynch

ADVERTISING & MARKETING  Something you wanted to as but feared to... Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords ads appear.
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Edward Culliford

ADVERTISING & MARKETING  For the first time since 2009, Google have updated their introductory video on the inner workings of the AdWords auction and how it is affected by Quality Score. We look at what's changed in the last five years, and what Google still aren't telling us.
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Sarah Doody

ADVERTISING & MARKETING  What is micro-feedback? More importantly, why does it matter to your user experience? Well, to understand micro-feedback, you first have to know a little bit more about user experience and how experiences are measured.
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John Lynch

SOCIAL MEDIA  The Figaro digital marketing conference recently took place in the grand Royal College of Physicians building in Regents Park, London. In an informative day of wide ranging talks from email marketing to content marketing to smart cities, there was lots of engaging talk around managing social media, and if its actually possible to outsourse it.
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Digital MinistryUK

INDUSTRY TALK  Another Agile Innovators interview where we ask 1 entrepreneur 10 questions in 100 seconds. So its smart snappy answers. This time it's entrepreneur Bob Griffiths with his Coachmaster product, a tool for real time coaching and a development platform for coaches and other experts to develop coaching processes. Some interesting insights on what keeps him up at night and what drives him.
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Anne-Marina Dickson

MOBILE  "How many of you have read an email on your phone and marked it unread so you could read it on your PC later?" That's the question Marissa Mayer, Yahoo CEO, posed at the Goldman Sachs Technology and Internet Conference this week. I bet a few of you just nodded your heads in agreement...
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Peter Connor

START UPS  The Lean Start-up Methodology has caused quite a stir in the startup community. Here we give you an idea of what it's all about to put you on the track to 'thinking lean'.
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Alexandra Dunn

TECHNOLOGY  The car is one of the last bastions of mobile-free life, but not for long as makers such as Ford, General Motors and Chrysler are now embracing in-car apps to build engagement among consumers, add value to their vehicles and improve the driving experience.
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Sarah Doody

WEB  If I were working at a start up right now, I would take a little time out and have my entire team watch this talk that Dan McKinley (@mcfunley) the Principal Engineer at Etsy gave about continuous experimentation. It reinforces a key lesson that is so simple, but so easily forgotten.
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Digital People - Forecasts for the Year Ahead 2013

Digital People - Forecasts for the Year Ahead 2013

Welcome to the first profile of the year where 8 previous Digital People share their forecasts for the digital marketing market in 2013. Read on



 

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