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8th February 2010 | Written by Brad Down | viewed 90 times | Be the first to comment
Media 2010 presenters Ming Chan, The1stMovement and Olivier Reichenstein, information Architects, will present exclusive digital media master classes in Sydney View full article
5th February 2010 | Written by Brad Down | viewed 111 times | Be the first to comment
New online store helps shoppers find the perfect fitting bra. Global digital agency, Reactive has launched the new eCommerce website for lingerie and sleepwear retailer Bras N Things, a move which will enable the company to increase its revenues from online shopping. Bras N Things was won by Reactive following a competitive three way pitch and the site went live recently, to great applause from the retailers loyal customers. View full article
5th February 2010 | Written by Brad Down | viewed 201 times | Be the first to comment
There has been some high profile cases of brands and their agencies getting stung sending SMS without an opt-out system. To be properly SPAM compliant every electronic message must follow these rules. View full article
3rd February 2010 | Written by John Lynch | viewed 320 times | Be the first to comment
Although not living in the US, I drive a Toyota, and I am a fan. I was however interested to see how the recall was being managed online as this was a great opportunity to leverage social platforms. Alas to-date (and again its from outside the US) I can't see the leverage in action, at best its a half-hearted effort at worst its head in the sand stuff. Their Facebook fanpage with 70,000 fans (many more casual visitors), is busy with complaints but Toyotas responses are absent. While there are still a few loyal fans (i do hope they don't work for toyota as they haven't declared) they are in the minority- for instance one points out that 'its 'OK to drive your 'dangerous' Chrysler/Dodge that could have brake failures. [that] Recall hardly mentioned in the news'. But where is their Toyota backup? Where are the big guns like Chairman and CEO: Yoshimi Inaba? View full article
3rd February 2010 | Written by Brad Down | viewed 191 times | Be the first to comment
Following the success of The Hangover social media campaign, Daemon Digital (part of Daemon Group) has won a competitive pitch to manage the Like? Love! Facebook community, supporting Warner Bros TV on DVD catalogue. The campaign, which launches this week, will focus on building a community of interest for television fans to discuss and recommend a variety of shows across several genres. View full article
3rd February 2010 | Written by Brad Down | viewed 147 times | Be the first to comment
Award winning European agency Reading Room is set to shake up the Australian industry with a move down under, bringing a different approach to digital communications. View full article
3rd February 2010 | Written by David Jackson | viewed 214 times | Be the first to comment
Fourth in an occasional series. Hiring a virtual assistant - someone who helps organise your life remotely by paying your bills, dealing with correspondence, shopping, etc. via the Internet - has come into vogue in the past couple of years, fuelled by people like Tim Ferriss, who sings their praises in his bestseller The 4-Hour Workweek. View full article
3rd February 2010 | Written by Brad Down | viewed 145 times | Be the first to comment
Allure Media has started the year with a bang, celebrating the first time its monthly unique browsers (UBs) has topped the one million mark and this without including its brand new Sugar network. View full article
2nd February 2010 | Written by Cathie McGinn | viewed 423 times | 3 comments
If you work in social media, PR or a similarly public facing role, are you ever really able to separate your personal from your professional social media profile? What are the implications when your views differ from that of your employer, and does this require an attitudinal shift as much as a social media policy? View full article
2nd February 2010 | Written by Brad Down | viewed 114 times | Be the first to comment
A unique resource connecting advertising buyers and sellers with a focus on off and online niche, below the line, emerging and independent media, is now live. View full article
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