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ADVERTISING & MARKETING I love to shop. For me, the best part about shopping is the hunt. I love that feeling when you find something that you know is just p-e-r-f-e-c-t. One of my favorite things to do when I travel is to wander boutiques in new cities, finding treasures, and chatting with the owners.
SOCIAL MEDIA The Figaro digital marketing conference recently took place in the grand Royal College of Physicians building in Regents Park, London. In an informative day of wide ranging talks from email marketing to content marketing to smart cities, there was lots of engaging talk around managing social media, and if its actually possible to outsourse it.
INDUSTRY TALK Another Agile Innovators interview where we ask 1 entrepreneur 10 questions in 100 seconds. So its smart snappy answers. This time it's entrepreneur Bob Griffiths with his Coachmaster product, a tool for real time coaching and a development platform for coaches and other experts to develop coaching processes. Some interesting insights on what keeps him up at night and what drives him.
MOBILE "How many of you have read an email on your phone and marked it unread so you could read it on your PC later?" That's the question Marissa Mayer, Yahoo CEO, posed at the Goldman Sachs Technology and Internet Conference this week. I bet a few of you just nodded your heads in agreement...
INDUSTRY TALK I read an article this morning blaming "designing ultra-sleek products that are difficult to manufacture" as the reason for Apples poor share performance recently. Analysts are blaming the power of people like Jony Ive. If Apples past comes back to haunt it, where control of the company is moved from strong leadership (Steve Jobs) and replaced by panicky sheep (The Apple Board), this is the end.
SOCIAL MEDIA Apparel is predicted to become the leading category in e-commerce over the next five years as consumers become more comfortable with buy-before-you-try and retailers improve online product info and returns policies. One of the companies best poised to drive this growth is Pinterest, and it seems to be readying itself for action.
ADVERTISING & MARKETING Arnold Bennett. said, any change, even a change for the better, is always accompanied by drawbacks and discomforts. Change can sometimes frustrate us, call questions to why it was needed and even lead to the worst possible unplanned scenario. But change has its benefits, primarily in that it allows us to become a better thinker and become inevitably better marketers.
START UPS Sooner or later every startup founder is confronted with a choice: how much of my resources do I devote to developing my product and how much do I devote to marketing it? We had a look at what the experts think. Before we get down to the brass tacks, here's how you should approach your budget.
INDUSTRY TALK Not wanting to cut a tall poppy down and add to the one way traffic of bad news on facebook but whats clear is that the site is losing its early adapters, the 18-35 year old demographic. In fact its losing 13-45 year old demographic in its home market which could be a barometer that the early promise of social is failing consumers and they are ready for the next installment whatever that is.
PEOPLE Welcome to the first profile of the year where 8 previous Digital People share their forecasts for the digital marketing market in 2013. As you'll see we've attracted strongly held views and several distinct themes are highlighted including data, mobility & increased accountability. Overall 2013 is seen as another though year as we grapple with the industry transformations.
INDUSTRY TALK Its the start of 2013 and I have been predicting 'the end of TV as we know it' for the last 10 years, ever since I started working on creating BT Vision in the early 2000's. I believed then that the convergence of broadcast television with broadband-enabled interactivity had to change the way we experience television...
START UPS The concept of culture is a tricky one, and it often seems too abstract to be worth talking about. We've had a look at some of super-genius Tom Eisenmanns favorite blog posts of 2012 about startup company culture and the recruitment process to try and get our heads around it, and we'll be using examples from the great work Jeff Bezos did at Amazon.
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Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on