John Lynch

ADVERTISING & MARKETING  There is no one size fits all content marketing template, because how much and in what format you need to document your strategy is unique to your business. However before you start creating content, you do need a strategy as its the biggest differences between a sucessful content marketer and one who flails.
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John Lynch

TECHNOLOGY  Love them or loath them, Uber has done one thing, it has shown that it understands that convenience is not just about saving physical effort and time, but about saving mental time and effort. This is the emerging disruption category of 'convenience tech' and the Uberfication of everything.
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John Lynch

ADVERTISING & MARKETING  The recent Consumer Electronic Show (CES) at Las Vegas, Nevada saw several automakers reimagine the future of personal transportation. From driverless cars to gesturebased interfaces to new business models that would not have been possible a decade ago.
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John Lynch

SOCIAL MEDIA  New report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
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John Lynch

ADVERTISING & MARKETING  Content marketing is still in its infancy, however as with social media before it, it’s just beginning to poke its little head out of the safe world of harmless early–adopter experimental type stuff without real budget to being a widely accepted and vindicated marketing practice. Consequently, as it becomes more pervasive, conversation has started to turn from "Ohhh, this is exciting" to the thorn
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Anne-Marina Dickson

MOBILE  The buzzword of the past few months has been iBeacon. Everyone is talking about it and how to use it to increase user engagement and revenue, but just what is it?
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John Lynch

ADVERTISING & MARKETING  Oscar award-winning actor Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. Closing Keynote Highlights. His 3 key tips on story telling
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Peter Connor

SOCIAL MEDIA  This article/talk is written to help business who have a product that their target market really is not knocking down the door to get at. The talk was designed to teach busy bootstrapped companies on how to market a product that might not be the easiest to market.
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Alex Levashov

INDUSTRY TALK  This is analysis of the reason behind recent decision of eBay to shut done SaaS ecommerce platform MagentoGo. MagentoGo is a cloud version of probably most popular shopping cart system Magento eCommerce, which claiming to own over 40% of Australian market. So why Magento foray to SaaS/cloud failed? This article was originally appeared in Levashov.Biz
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John Lynch

ADVERTISING & MARKETING  I love new tech. Google Glass is especially interesting because it creates a notably different way to interact with the digital world. The concept of wearable computers is by no means new, and although Google have made the most promising advances yet, is it good enough? And should we be adapting our content for Glass?
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Anne-Marina Dickson

MOBILE  In the final instalment of my Travel on Mobile segment I decided to look at the bits of mobile that people often forget to take advantage of: - Push messaging; Email on mobile; SMS; Google Now
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Anne-Marina Dickson

MOBILE  In the second instalment of my Travel on Mobile series, I'm going to look specifically at iOS and Android apps and how they can make your life easier when on the move with limited data access and what lessons you can learn from some of the top travel apps when designing your own mobile applications.
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Chris Rhyss Edwards

INDUSTRY TALK  OK, before 51% of the human race begins vilifying me for being a misogynistic troglodyte, let me state very clearly that this is not the case at all, I'm simply using the word 'white' as an mnemonic device. In this instance, W.H.I.T.E. is an acronym for Women in the workplace who display Humanity, Integrity, Trust and Empathy. Now let me explain why I've crafted my own quarrelsome acronym..
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Anne-Marina Dickson

MOBILE  Having just spent the last 3.5 months traveling the world I've had the fortune to sample a number of different travel services using only my mobile phone or my tablet. Over the coming weeks I will take a look at different travel sites and services highlighting the things they're doing well and where there's definite room for improvement.
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Phil O'Brien

TECHNOLOGY  Observing the world at the moment is like watching a multi-car motorway pile up. It all seems to happen so slowly, but it's inevitable that when the brakes are applied by some and directions changed by others that a big crash will happen.
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John Lynch

INDUSTRY TALK  Interesting observation on whats next in content
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Sarah Doody

ADVERTISING & MARKETING  I love to shop. For me, the best part about shopping is the hunt. I love that feeling when you find something that you know is just p-e-r-f-e-c-t. One of my favorite things to do when I travel is to wander boutiques in new cities, finding treasures, and chatting with the owners.
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John Lynch

ADVERTISING & MARKETING  Something you wanted to as but feared to... Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords ads appear.
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Edward Culliford

ADVERTISING & MARKETING  For the first time since 2009, Google have updated their introductory video on the inner workings of the AdWords auction and how it is affected by Quality Score. We look at what's changed in the last five years, and what Google still aren't telling us.
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Sarah Doody

ADVERTISING & MARKETING  What is micro-feedback? More importantly, why does it matter to your user experience? Well, to understand micro-feedback, you first have to know a little bit more about user experience and how experiences are measured.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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