ADVERTISING & MARKETING  We all know one, the guy who started a blog and now has a million monthly visitors, well maybe not a million, but enough to justify the effort. We talked to Ian Cleary founder of RazorSocial very successful blog in the crowded social media space. What comes out of this meeting is that the short cut to success is to have a plan, have a process, work hard and use your head.
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ADVERTISING & MARKETING  Content is not about authoritarian and tyranny, oligarchy, and no, not even about monarchies. It's not even about Elvis, either. Imagine if the internet was actually a monarchy. Thinking that Content is King, is like thinking that magic is real, that the world is flat, and that tattoos can easily be removed even when you are 80 (but that is another story unto itself).
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ADVERTISING & MARKETING  In this series, I've been talking about why it's not enough for user experience designers (or likely any designer) to just show their work work visually. People really want to understand how you think. They want to hear the reasoning behind your design decisions and your unique perspective on the world around you. A great way to represent this is through writing.
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INDUSTRY TALK  In case you haven't noticed, "digital agencies" are springing up all over the place. Even old-order, legacy advertising agencies will tell you, with a straight face, they are now digital ready. It seems like everywhere you look, there's some sort of agency. What the world needs is the digital agency of the future. Let's have a look at just exactly what that means.
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ADVERTISING & MARKETING  This is the second post (read part 1) in a 3 part series on why designers must also be writers, not just to supplement their portfolios, but to ultimately make them better designers.
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SOCIAL MEDIA  I was asked to upload the slide deck I use for the 4 week Social Media course I run for Adschool Australia. So here it is, in condensed form.
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ADVERTISING & MARKETING  Below is an interview with Alistair Croll the co-author of the book 'Lean Analytics', carried out by Eoghan here at Bullet, in which Alistair explains how the right approach to analytics can be the deciding factor between success and failure. Valuable advice for any founder.
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ADVERTISING & MARKETING  This is the first post in a 3 part series on why designers must also be writers, not just to supplement their portfolios, but to ultimately make them better designers.
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PEOPLE  Welcome to Digital People where we present Ross McNab, Co-Founder of Kinected - Australian partners with Bue Kai, MediaMath, Integral Ad Science & Unified. Ross offers an entertaining & informative Q&A starting with his accidental digital media career through to insights into our current technology driven market. He tells us why our market is in a strong position for growth in this worthwhile read
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SOCIAL MEDIA  Have you ever looked at your social media marketing colleagues and wondered what makes them 'different' from you or others in the social media world from a personality perspective? As marketers, we know behavior and interests help with building target persona's but what about the social media personality types?
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ADVERTISING & MARKETING  Are all your social media buttons stalling your site performance? Social media sharing buttons are one of the biggest drags on any website's performance, so removing them altogether may significantly increase your business.
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SOCIAL MEDIA  Last Thursday we held our third Facebook Roundtable. One point was made that screamed out at me. It was made by my good friend Chris Gross. He talked about social media being a program, not a campaign. For me this point is a perfect example of how social media is fundamentally different from the traditional marketing model.
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TECHNOLOGY  Bitcoins made the main stream news last month as an alternative currency to the Euro for Cypriots desperate to keep hold of their money. According to the biggest exchange Mt. Gox, the number of new account opened went from 60k in March to 75k for the first few days of April. The add that now roughly 20,000 new accounts created each day, is this the future of cash?
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ADVERTISING & MARKETING  If you have a so-called guru running your online business, or a segment of it, you're doing it wrong. Who knows more about you and your business than you do? We've all been there. We are unsure of what to do next, or what to focus on. Invariably, we ask for such things as a better computer, a larger display, maybe even a new stapler, and sometimes even a "guru"
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ADVERTISING & MARKETING  As a child, what did you want to be when you grew up? Your life-goals have probably changed over the years (Then: Rockstar, Footballer, Astronaut, Fire-engine. Now: Startup guru, Nobel-prizewinner, Fortune 500 CEO, Brain-surgeon), but we'd bet certain criteria have stayed the same:
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ADVERTISING & MARKETING  As much as I think 'every brand already understands that they need to be a publisher in todays social world' I was reminded yesterday when a major airline contacted me for quoting on establishing their social media program that indeed many have not.
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START UPS  Getting a start-up off the ground is hard. The path is littered with the carcases of many businesses that failed to find their way out of the forest and simply starved or were eaten alive by competitors. But it's a well worn path and the survivors can tell us the steps to follow. Surprisingly they are very similar to escaping from a bear.
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SOCIAL MEDIA  Few companies have adopted social media with the enthusiasm Virgin has. It is said that everyone in the company is now active on social media platforms. Virgin has jumped feet first into this new form of communication led by the man who is the driving force behind one of the worlds most desirable brands 'Sir Richard Branson' himself.
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ADVERTISING & MARKETING  Recently I was browsing some blogs and design sites and came across someone who said they had just spent 20 hours designing a login modal. At first, I was really frustrated with this, and then I was a bit sad. Today there is huge misunderstanding of what 'design' means when it comes to creating a website or product. Why cant we put function over form and avoid the temptation to do the opposite?
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PEOPLE  Welcome to Digital People where this time we feature Tim Flattery. Tim has recently returned from a stint in the US & shares valuable insights from his roles within Fortune 500 companies. He highlights several worthwhile points surrounding branded content, multi-platform video, converged media usage & the absolute necessity for higher digital speeds in the Australian market. Good read...
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