Brad Down

MEDIA RELEASE: Allure Media breaks monthly million mark! Gizmodo and Lifehacker tech sites surge ahead

Allure Media has started the year with a bang, celebrating the first time its monthly unique browsers (UBs) has topped the one million mark and this without including its brand new Sugar network.

Allure Media’s result of 1.02 million* came off the back of an 11% increase in its Lifehacker monthly UB audience, now 266,000, and a 5% jump for Gizmodo, now 447,000. In addition, both sites lead the technology category for average session duration. With an impressive 18 minutes, Lifehacker boasts at least three times the engagement of all other technology sites.

January was also the first month that Lifehacker had a larger audience than Australian IT, beating it by 37,000 UBs.

“It goes to show that in-depth technology information, news, analysis and comment deliver an engaged and growing audience,” said Allure Media managing director Chris Janz.

Meanwhile Allure Media’s women’s lifestyle network that includes FabSugar, BellaSugar and PopSugar, is generating more than 1.1 million page views a month with 242,000 UBs.

“There is a high engagement for the lifestyle category with 4.63 pages viewed per user session, and average session duration almost six minutes across the network.

“We ran Grammys on the Sugar network on Monday and it generated a 300% increase in typical daily traffic. We published more than 100 posts dedicated to Grammys in our six-hour coverage of red carpet arrivals, fashion, beauty, the awards and press room interviews. It was another great result from our high-performance publishing model,” added Janz.

* Nielsen Market Intelligence – January 2010


About Allure Media

Backed by technology investment company Netus, Sydney-based Allure Media is the country’s
fastest growing and most dynamic online publisher. Allure Media’s year-on-year page growth of
215% far outstrips other publishers and its strong focus on audience engagement sees its
network hold the number one place of all Australian publishers for page duration*. In fact
Australians spend more time on its technology portfolio, that includes, and, than any other technology network. Allure
Media is the first international partner with global women’s online network phenomenon Sugar
Inc. There are 14 Sugar sites reaching 10 million unique visitors a month. Allure Media has
launched three Sugar sites as part of a network in Australia with more to roll out progressively.
*Nielsen Market Intelligence August 2009

For more information, please contact:

Andrea Kerekes
Access PR
T: (02) 9279 4011


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Brad Down Burst SMS Brad Down
Company: Burst SMS
Position: Head of Innovation
17 years experience in web design and usability, advertising, marketing and graphic design. Morphing into mobile marketing and SMS expert. Multi skilled, creative and passionate. My goal is to make the web easier to use and more useful for everybody. Specialties: Mobile Marketing, SMS Marketing, Enterprise SMS Solutions Read Brad's full bio

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