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MEDIA RELEASE: REACTIVE LAUNCHES NEW LINGERIE, SLEEPWEAR & SWIMWEAR WEBSITE FOR BRAS N THINGS

New online store helps shoppers find the perfect fitting bra. Global digital agency, Reactive has launched the new eCommerce website for lingerie and sleepwear retailer Bras N Things, a move which will enable the company to increase its revenues from online shopping. Bras N Things was won by Reactive following a competitive three way pitch and the site went live recently, to great applause from the retailer s loyal customers.

Special features of the site include a “Fit Room” to enable shoppers to see whether a piece of lingerie will give them the perfect fit for their shape.  They can learn more about finding the perfect fitting bra, briefs or sleepwear. The site will not only help shoppers find the perfect fitting bra, but it will also help to uncover the secret of 'the Bra' - from components, to styles, to fit solutions, to properly caring for it.
 
“The client wanted its customers to be totally confident when buying from the Bras N Things site that they are buying the correct fitting bra and knickers or they will get their money back, no questions asked,” said Tim O’Neill, Joint Managing Director, Reactive.

The Bras N Things website now incorporates social media, with a link to the retailer’s Twitter account, so shoppers who follow them can keep up to date with the latest sexy offers, specials and also news. In addition, the “100% satisfaction money back guarantee”, now clearly stated on the new site, will now give many shoppers the confidence to buy their underwear and swimwear online for the first time.
 
According to Tim O’Neill, the demand Reactive is seeing for new online stores for retailers websites is unprecedented with Jeanswest, Tony Bianco and General Pants Co. already working with the successful digital agency.
 
“Apparel retailers like Bras N Things are embracing the internet in a big way and are really doing some very unique things, not just to show their latest collections to potential customers, but also so they can buy garments online and have the items delivered without ever leaving the comfort of their home,” said Tim O’Neill, Joint Managing Director, Reactive.
 
Reactive is a global digital agency with offices in Melbourne, Sydney and London that specialises in providing eCommerce and digital solutions primarily to clients in the retail, travel and government sectors.  Current clients include Ambulance Victoria, British Airways, Cue Clothing, Jeanswest, General Pants Group, Metropolitan Fire Brigade, Peregrine Adventures and Tesco.
 
ENDS
 
ABOUT REACTIVE
Reactive is a global digital agency that specialises in creating effective online strategy and solutions. It is a solidly profitable growing company that is proud to be 100 per cent independent.  The agency specialises in providing eCommerce and digital solutions to clients typically in the retail, travel and government sectors enabling these clients to master their digital channels. Reactive also provides effective digital marketing services both directly to clients and to advertising agencies. It works across the whole organisation to deliver integrated digital systems for effective customer engagement. Reactive has been awarded globally for its creative excellence and technical innovation in the online space, including 2008 awards from AGDA and Communication Arts.
 
More information can be found at: www.reactive.com
 
For media information contact:
Louise Roberts
Sphere Public Relations – for Reactive
Tel: 02 9388 7779 Mobile: 0405 579 633
Email: louise@spherepr.com.au


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Brad Down Burst SMS Brad Down
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17 years experience in web design and usability, advertising, marketing and graphic design. Morphing into mobile marketing and SMS expert. Multi skilled, creative and passionate. My goal is to make the web easier to use and more useful for everybody. Specialties: Mobile Marketing, SMS Marketing, Enterprise SMS Solutions Read Brad's full bio

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