Brad Down

MEDIA RELEASE: Online video ad network vid id and ARU team up for an Australian media first

vid id today revealed an online video advertising campaign for the Australian Rugby Union (ARU), featuring interactive hot-spotting technology, that is believed to be a first in this market. The technology, which has far-reaching implications for both digital and traditional advertisers, enables users to interact with objects within online videos and even make transactions.

James OConnorThe ARU's video, targeting Australian males across vid•id's network of local and international sites, features young hotshot James O'Connor, who recently burst onto the international scene by scoring a hat-trick of tries on his debut for Australia. Viewers are invited to find out more about James and the current series of international fixtures by rolling their mouse cursor over objects or people they see within the video. After clicking on the object to see further information, users can then click a "Buy Now" button to purchase match tickets.

Michael Briggs, Digital Account Manager at Tongue, who planned the campaign, said of the technology, "What attracted us was the ability to put the ARU brand at the heart of an experience that allows users to interact with online video. With this, ARU’s video content can provide fans with an even more entertaining and informing experience whilst also allowing them to make faster decisions about purchases. The control is entirely in the hands of the user, so there are no interruptions to the viewing experience unless the user wants to find out more."

vid•id is excited to be bringing this technology to Australia and to launch with the ARU, an iconic Australian brand, to showcase it to a local audience. Global results in general show that users are very receptive to the technology, with an average of 6 interactions per video and 31% of viewers clicking through to the advertiser's website.

About vid•id

vid•id is an Australian online video advertising company with a range of products to help advertisers, publishers and content creators get the most out of their online video assets through distribution, promotion and interactive features. vid•id's media offering delivers views, engagement and transactions so that videos fulfil their ROI potential in a highly measurable fashion.

Media contact
Jamie Crick
0400 491 355 |


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Brad Down Burst SMS Brad Down
Company: Burst SMS
Position: Head of Innovation
17 years experience in web design and usability, advertising, marketing and graphic design. Morphing into mobile marketing and SMS expert. Multi skilled, creative and passionate. My goal is to make the web easier to use and more useful for everybody. Specialties: Mobile Marketing, SMS Marketing, Enterprise SMS Solutions Read Brad's full bio

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