Brad Down

MEDIA RELEASE: Consumers Choose their News with Innovative iPhone Apps from Fairfax Media

Personalised News in an Interactive Digital User Experience. SYDNEY, 29 September 2010: Fairfax Media today paves the way for publishers to effectively monetise content with a range of new iPhone apps set to revolutionise how consumers interact with content online. The innovative apps for the,, and, let consumers completely personalise their news experience, with a range of additional features and increased breadth of coverage.

SMH iphone app
 Making full use of the range of gesture and viewing features available with the iPhone, the apps let consumers interact, change the order of display and even remove news from more than 100 different sections of content from the Fairfax news titles.
Laden with features including photo galleries, full-screen video and localised weather, users will be able to customise their entire news experience. For example, someone interested only in sports and business news can set their news stream to reflect their preferences. Other customisable aspects include viewing options (horizontal and vertical options), adjustable font sizes, and video preferences.
Each of the apps cost just $2.49 for 31 days of access, while six month subscriptions come at the discounted rate of $12.99. As the app is charged on a ‘31-day’ cycle, this effectively adds a free week of access over the course of a year.
Fairfax Media Chief Executive and Managing Director, Brian McCarthy, said, “It's the first move by Fairfax Media to charge for its online news content on a mobile phone. The development of the apps is a milestone in our ongoing strategy around the delivery of content through digital platforms.”
The apps have been developed internally over the past six months by a team of developers from its digital media division, Fairfax Digital.
Fairfax Digital Chief Executive, Jack Matthews, said, “If you look at our overall traffic for the past three months, we’re already leading the mobile category. We’re confident we’ll extend that lead further by giving our readers choice, convenience and most importantly, innovation.”
Fairfax Digital Director of News and Platforms, Darren Burden said the brief for developing the app was to deliver a simple and customisable user experience.
“Our philosophy has been to listen to what people want from a mobile news service and deliver this in a completely personalised form. Over six months of development, we’ve looked at the best features of other popular applications and incorporated that thinking into a clean and comprehensive user experience that changes the way we interact with news.”
From today, users will be able to provide suggestions for future development through a feedback module. Further releases and automatic updates will regularly be made available to subscribers. Development is also underway for other smartphone platforms as the market for apps continues to grow in Australia.
Links to download the apps are provided below.
Full Link
Shortened Link
The Age
Brisbane Times
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About Fairfax Media
Fairfax Media Limited [ASX:FXJ] is Australasia's leading media company. In May, 2007, Fairfax Media and Rural Press Limited completed their merger, creating the largest integrated metropolitan, rural and regional, print and online digital media company throughout Australia and New Zealand.

In Australia, mastheads include The Sydney Morning Herald, The Age, The Australian Financial Review, The Canberra Times, BRW, The Sun-Herald, and The Land. Its New Zealand mastheads include The Dominion Post, The Press, The Sunday Star-Times, TV Guide, NZ House and Garden, and Cuisine.

In addition, Fairfax Media publishes regional and community newspapers, financial and consumer magazines, radio licenses in metro and regional Australia and several agricultural publications in New Zealand and the United States.
In November 2007, Fairfax Media acquired key assets of Southern Cross Broadcasting (Australia) Limited, including radio stations 2UE in Sydney, 3AW and Magic 1278 Melbourne, 4BC and 4BH Brisbane, and 6PR and 96fm in Perth, Satellite Music Australia and other associated businesses.
About Fairfax Digital
Part of Fairfax Media Limited, Fairfax Digital is one of the world's most respected media organisations, with a network of 200+ websites that reaches a unique audience of over 5.8 million Australians  per month†. Its Media Division includes the leading news sites,,, and parenting website Essential Baby, providing incisive and up to date news, business, technology, sport and lifestyle content. The Classifieds Division holds strong positions in online employment, motoring and property categories, with brands including Domain, Drive, MyCareer, BigChair, CommercialRealEstate and Country Cars. Its Transactions Division consists of a portfolio of sites that lead in their niche categories including RSVP, Stayz and InvestSMART.


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Brad Down Burst SMS Brad Down
Company: Burst SMS
Position: Head of Innovation
17 years experience in web design and usability, advertising, marketing and graphic design. Morphing into mobile marketing and SMS expert. Multi skilled, creative and passionate. My goal is to make the web easier to use and more useful for everybody. Specialties: Mobile Marketing, SMS Marketing, Enterprise SMS Solutions Read Brad's full bio

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