Cameron Wall

Once there was a payment method called cash

I can see this being told to children around 2020 or perhaps even earlier. The advent of NFC (Near Field Communication), is fascinating to say the least, the technology been around since 2003 just waiting for a platform to live on, and now it seems that with the penetration of Smartphones in developed regions the time has come.

 

It's not just the ease of "tap & go" payments, low cost and instant access that is appealing, what about the application features that now become available. With the aid of extremely powerful Smartphone's people can now track spending habits, loyalty engagements, reward points, budget allocation etc. and also open up instant check-in/out data.

Cashless

Imagine for a moment that I have a Target® App installed in my Smartphone and each time I make a purchase using NFC it not only transmits the relevant data between my banks mWallet App yet integrates with my Target App exchanging data on what was purchased, when it was purchased & where it was purchased. The interesting thing is in this scenario is that now I the consumer can track my spending patterns along with the retailer. Now loyalty and rewards programs can really kick in along with cross-marketing and cross-promotion.

 

With the proliferation of Social platforms well and truly integrated in Mobile the birth of Social Commerce has arrived, and it will open up so many opportunities to brands and marketers. Groupon's unprecedented success should serve as a lesson to the various elements involved that melding established consumer behaviour and technology in a simple, easy way that also leverages consumer acceptance of social media  is a key factor for success.

 

The real power of this model lies in the fact that incremental, tracked purchases are made at the beginning of the consumer interaction, generating pay-for-performance, front-side ROI metrics that blow other "wait and see" methods of marketing out of the water. When you add in a "social media award" component (share the deal and get the deal for free), this model becomes even more powerful, as the campaigns quickly become viral and literally market themselves.

 

2011 is going to be a great year for Mobile in developed regions with the Smartphone platform and NFC, even more exciting is watching Apps generate real revenue with clever software integration methods. It seems Marketing Technologists will become the new "Rock Stars" in the Digital industry.

 


COMMENTS

There are no comments for this article

CHAMPION IN FOCUS

Cameron Wall ZapMe Mobile Cameron Wall
Company: ZapMe Mobile
Position: Founder & CEO
Director of a number of Mobile marketing technology companies. He has spent over 20 years in ICT and established Australia's first Internet Cafe. And is the creator of patented mobile marketing platforms and applications.

Latest Articles by Cameron

July 24 | It's time to "Zou Chuqu" (Go Out) in Asia with Mobile
May 10 | The Mobile Effect
September 9 | Is the CPI cost-of-living index flawed in the Digital Economy?

Article stats

30 Days: 0 articles, 0 views
All time: 0 articles, 0 views


    Twitter
    Follow me on Twitter

    ABOUT CAMERON'S COMPANY

    ZapMe Mobile

    ZapMe Mobile lets Brands Advertisers and Publishers easily distribute interactive mobile content using traditional advertising media, we are the glue that integrates creative ideas with complimentary technology.  More info & Contact Details



     

    RELATED EVENTS

    NSW Public Sector Grades 9-10 High Performance and Leadership Workshop NSW Public Sector Grades 9-10 High Performance and Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in NSW Grade 9-10 level roles and beyond.

    WA Public Sector Level 7-8 High Performance & Leadership Workshop WA Public Sector Level 7-8 High Performance & Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in Western Australian 7 - 8 level roles and beyond.

    Executive Assistant Development Intensive Executive Assistant Development Intensive

    Adding value and enhancing your personal and professional effectiveness as an Executive Assistant.

    The Women in Project Management Leadership Summit 2018 The Women in Project Management Leadership Summit 2018

    Practical advice and strategies to guide female leaders for career advancement in the project management space.

    Public Sector Workforce Analytics Workshop Public Sector Workforce Analytics Workshop

    Emerging tools and frameworks to enable best practice workforce analytics and planning for HR Professionals.

    RELATED COMPANIES

    IndustrySearch.com.au IndustrySearch.com.au

    Australia's leading supplier directory and information resource for the manufacturing and industrial sectors.

    Q Limited Q Limited

    Q Ltd owns a group of specialist interactive advertising and digital marketing communication companies that help businesses identify, target and communicate effectively with their target market.

    Adconion Media Group Adconion Media Group

    Adconion Media Group is Australias largest independent Digital Audience Network with over 75 staff across offices in Sydney and Melbourne.

    MedicalSearch.com.au MedicalSearch.com.au

    Australiaâs leading supplier directory and information resource for the medical and healthcare sector.

    Digital Ministry Digital Ministry

    Australian Digital Marketing News, Jobs and Opinion. The site where top Digital Marketers offer their opinion on our industry


     

    LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

    Mad Dog PromotionsProtonbits Software Pvt LtdCat Rubbish RemovalEnertec Windows & Door SystemsVacuumSpotSally Dasouki - Melbourne Victoria, AustraliaVazooky DigitalDr TurnerAspect Shade