Brad Down

Join in the 'iClean Up'. Clean Up Australia launches iPhone app.

Clean Up Australia Day turns 21 this year. To celebrate, Clean Up Australia has launched their first-ever iPhone App! The Clean Up Australia Day iPhone app is encouraging tech-savvy volunteers to share their experiences online and encourage other Australians to do their bit for the nation's largest community participation event.

The app’s features allow users to find their nearest Clean Up Site, share photos and results through email and social media platforms and view the results of last year’s Clean Up Australia Day Rubbish Report at the touch of their finger tips.
Location driven: the app uses geo-location to allow the user to find their nearest site using Google Maps (based on postcode or suburb search) and provides details including time and meeting point.
Sociability: the app lets users share photos from their Clean Up Day experience – by uploading to Facebook pages, emailing to friends or emailing to the Clean Up Australia Day photo competition.
Rating: Users can answer a mini survey to update Clean Up Australia about their site, The interactive survey includes such questions as most common item picked up, strangest item found and number of bags of recycling filled on the day.
Data: the app provides access to data from the 2010 Rubbish Report, including rubbish by type, historical comparison, interesting items and number of volunteers per state. The report is a sample study of Australia’s waste broken down in a state by state comparative analysis.

Ian Kiernan AO, Chairman and founder Clean Up Australia comments, “Clean Up Australia Day is one of Australia’s most successful community participation events spanning over 21 years. Social Media is a key driver to sharing the fun community spirit that Clean up embodies. This first ever app brings our volunteers one step closer to us and to each other.”

“In 2011 we are encouraging all Australians to share the rewards and personal satisfaction of their efforts of Clean Up Australia Day on 6 March. We want every volunteer to get as many friends, family and wider online communities involved as possible.”

Download the iPhone app for free now!


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Brad Down Burst SMS Brad Down
Company: Burst SMS
Position: Head of Innovation
17 years experience in web design and usability, advertising, marketing and graphic design. Morphing into mobile marketing and SMS expert. Multi skilled, creative and passionate. My goal is to make the web easier to use and more useful for everybody. Specialties: Mobile Marketing, SMS Marketing, Enterprise SMS Solutions Read Brad's full bio

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