David Jackson

Facebook and E Bay into a New Partnership

E bay has found a new marketing platform and a new business partner in Facebook! eBay Inc board member, Katie Mitic recently disclosed information about a partnership between the two companies designed to create a new crop of e-commerce apps with innovative social networking features

open graphAs per the buzz, Facebook’s so called ‘Open Graph’ – the map of connection that Facebook users create with the help of their friends and online content - will be seamlessly integrated into applications developed with certain eBay services and technologies.

eBay is trying to encourage developers to create applications for its e commerce platforms. The company is also showing keen interest in mobile commerce. It launched X.commerce – its new division aimed at software and application developers.

Facebook might have attracted a lot of criticism after the recent revamping of its features but it still remains a popular networking site. Weaving FB features into e-commerce products does have a potential to make online shopping a more personalised and interesting experience. It also gives a chance to people to mention and share their views about products on those virtual store shelves.

At a conference, Katie Mitic further revealed that Facebook’s Open Graph will be integrated into apps developed with eBay services including Magneto – a service for building online storefronts and GSI that handles order fulfilment.

The partnership will help third party developers by giving them a bigger voice in the development of social e-commerce and allow them to build new social shopping experiences for consumers and retailers. They can create personalised applications for buying, selling, and sharing and these would have Facebook’s social features baked into them.

Some analysts and marketing experts had expected a deeper partnership between these E commerce and social media giants, possibly focusing on PayPal. But who knows what is next in line! Meanwhile it may be s good sign for developers and consumers (apart from eBay and FB!) 


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David Jackson S2M - A Fresh Approach David Jackson
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David is CEO, Principal Talent Broker at S2M. Prior to forming S2M with Samantha Watts, David was Managing Director of Global Job Network Pty Limited, a boutique Executive Search firm. Subsequent to this, David was a founding member of Parker Bridge Australia Recruitment Read David's full bio

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