Brad Down

Communications Council Digital Committee launches Pitch Guidelines

The Communications Council s Digital Committee has launched a set of digital pitch guidelines in an attempt to address the increasing challenges faced by digital agencies in pitching for business. Produced by leading digital agencies and experts, the guide aims to deconstruct the reasons for pitching, client objectives and the best practice processes that can be adopted to reach better results f

Digital Pitch GuidlinesWith pitching putting increasing demands on resources to secure projects, the Committee aims to ensure that agencies can continue to deliver high quality work within the financial limitations and tightened time frames imposed by clients. The guide puts forward a reasonable and fair approach to engaging agencies on client business in the digital space.

The guide covers the key stages of the pitch process including defining pitch requirements, the pitch process, the brief, IP and copyright and assessment criteria, all with a digital dimension.

The guideline has been released in draft version here, with the Committee now inviting comment from the wider industry.

Committee Chair Iain McDonald, who has been involved with the project from the start, said: “As digital continues to broaden and expand so do the complexities of finding the right partners. We believe these guidelines will be useful to both clients and agencies. Hopefully it will ease some of the current pressure points being experienced in some pitches.

“Appropriately the guidelines are being launched as a ‘Beta’ to ensure that the final version will have full support and input from the industry.”

Daniel Leesong, CEO of The Communications Council said: “We’re always looking for ways to support our members in achieving best business outcomes and this is one such initiative which we hope will ease some of the existing pressures. We welcome input from the industry and will consult with clients and other industry bodies to ensure we meet expectations and objectives of all that are involved in the pitch process. In the end, we intend this to be a living document, which can evolve, and which has continued value to agencies and clients.”

The digital pitch guidelines follow the recently released healthcare pitching guidelines, which focus on pitching issues in the pharmaceutical space. The Communications Council is currently in the process of launching an industry wide pitching guide website, in production with the Victorian Committee, while the APMA are also reviewing guidelines for the brand activation and experiential sector, with a view to highlighting specific pitch solutions in that area.

About the digital committee:

The Communications Council’s digital committee was formed to represent member agencies’ digital interests, drive digital industry leadership, and develop forward and innovative thinking in digital.  Committee members include Heather Albrecht (Digital Connections), Kathryn Apte (Google), Charles Clapshaw (Tequila), Nic Chamberlain (303), Graham Christie (Big Mobile), Craig Galvin (The White Agency), Nic Hodges (Mediacom), Aden Hepburn (IdeaWorks) Simon Morgan (Publicis Mojo), Ruud Spierings (Facebook), Stephen Von Muenster (Von Muenster Solicitors),  and Mike Zeederberg (Zuni), Joshua Frith (The Dubs), David Whittle (M&C Saatchi), Jenny Williams (Ideagarden).The Committee is chaired by Iain McDonald from Amnesia Razorfish.


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Brad Down Burst SMS Brad Down
Company: Burst SMS
Position: Head of Innovation
17 years experience in web design and usability, advertising, marketing and graphic design. Morphing into mobile marketing and SMS expert. Multi skilled, creative and passionate. My goal is to make the web easier to use and more useful for everybody. Specialties: Mobile Marketing, SMS Marketing, Enterprise SMS Solutions Read Brad's full bio

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