Denise Shrivell

Digital People - Peter Williams

Welcome to Digital People where this time we profile Peter Williams, CEO of Deloitte Digital. Peter offers insights into his work with Delloites surrounding crowdsourding, mobile, gamification and the challenges of accessing talent and keeping up with the pace of change. He also introduces yet another acronym 'clomosoda'. A good quick read...

Name: Peter Williams

Works: Deloitte Digital

Job Title: CEO

1.  Please highlight your industry experience and how, where and when you came to digital?

 I started in the digital world in 1993 after experiencing the internet for the first time in an internet café in London, near Buckingham palace.  I immersed myself in the web from that time

2.  Can you outline your current role with Delloite Digital - what do you actually do?

Deloitte Digital is all about delivery of professional services online.  We take innovative ideas from people across Deloitte and seek to commercialise them.  We also help companies with innovation and social media.  I tend to work mostly on new ideas and how we can get them to market quickly.

3. Can you offer a brief insight into Delloite Digital - your market position and forward plans?

Deloitte Digital aims to redefine how professional services are delivered using mobile and online.  We have a portfolio of offerings and are seen as the market maker/pioneer of the digital business model in professional services.  We also act as an incubator for new ideas coming from the Deloitte Innovation Program.  Over the last couple of years we have seen rapid growth and international expansion with a number of our sister firms picking up the Deloitte Digital model, particularly US, UK and South Africa

4. Please share your views on the current state of the digital market?

It has never been hotter.  Mobile is moving faster than anything I have ever seen and social is transforming the way people work and socialise.  It is an exciting time.

5. Is there any one person, digital business or sector you think we should be keeping an eye on?

I am a big fan of crowdsourcing models such as 99Designs and Kaggle, and I am also doing quite a bit on the Gamification front. I am also keen on Crowdfunding like Kickstarter or GrowVC

6.  What do you see as the main challenges and opportunities in our market?

I think the main challenges are maintaining currency and relevance in a rapidly changing environment together with access to talent.  The opportunities are boundless as we move into the ‘clomosoda’ world (cloud, mobile, social, data) and organisations are struggling to keep pace with their customers and employees

7.  What does the digital/interactive industry need to do better right now? 

Be strategic and think long term, I don’t get excited by dinky short run campaigns, I am interested in how changes in society and technology can transform the way we do things.  There also needs to be a lift in areas such as project management and QA if we are going to be doing the big stuff.

9.  What are the big issues your clients are dealing with?

Keeping pace with change and trying to adapt to the mobile world.

10.  Where do you get your industry information from?


You can follow Peter on twitter here (and check out his photo with Prince William!)

11.  What industry groups or networks are you a part of?

I am part of the Creative Performance Exchange and I attend industry conferences regularly

See Peter discuss Social Media and Connectivity on SkyNews

Thanks for your continued support and interest in Digital People.  If you have any comments please feel free to get in touch - or phone:  0424 100325.  I welcome your feedback.



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Denise Shrivell MediaScope Denise Shrivell
Company: MediaScope
Position: Director
Founder of MediaScope - Australia's most up-to-date & evolving directory resource connecting agencies & marketers to more than 3,000 niche, alternative & emerging media options Read Denise's full bio

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