Chris Book

Cracking the online recipe to dinner-plate problem - introducing Whisk.co.uk (Video)

The Hashbang TV boys interview young entrepreneur Nick Holzherr. Nick is the co-founder of Whisk.co.uk. a business apparently put to Lord Sugar in the BBC Apprentice 2012. Whisk in short allows you to purchase the ingredients for any recipe you find on the internet in a few clicks. Brilliant you say, but is that even possible? Well listen and learn to the youthful voice of retail in 2013.

Nick HolzherrGo to a partner site, spot a recipe, then with one click you are whisked through to a Tesco or other store to buy that recipe. By analyzing which ingredients will go off first, Whisk works out the optimum portion amounts to cook with your ingredients and suggests recipes to cook with leftover ingredients. It also learns what you have in your cupboard and only adds ingredients to the list that you need. As a guy i love it, add a mapping tool for my local supermarket and its Nirvana. But as a mother with 4 kids who might be doing the family shopping it may not appeal. But I guess we all have our niche targets. 

Nick was launching the first App version at Droidcon London 2012 when he was accosted by the two lads. 

 

Whisk - http://www.whisk.co.uk/about/

Droidcon London 2012http://uk.droidcon.com/


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CHAMPION IN FOCUS

Chris Book Bardowl Chris Book
Company: Bardowl
Position: Co Founder
One of the worlds most attract men as voted by models model 2011. Specialties Designing World Class Mobile Products MMS Mobile Browsing Mobile VoD, Streaming, Mobile TV Mobile Multimedia / Rich Media SMS Mobile Advertising Mobile Malware and Security Content Adaptation Web 2.0 Mobile 3G Video Calling

Latest Articles by Chris

January 27 | HashBang.TV Profile Michelle Gallen and Shhmooze (Video)
January 23 | HashBang.TV @ Droidcon London 2012 with Stephen Upstone from LoopMe Media (Video)
November 12 | How not to market to early adopters (video)

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