John Lynch

Checkin's become Facein's with Facedeals.

Wait until the main stream privacy advocates get their teeth into this. A US based ad agency called Redpepper has developed a pilot system that allows Facebook users to be automatically recognised when they walk into a shop using facial recognition technology. Called Facedeal, it uses photos uploaded to Facebook to recognise people as they walk into a venue.

facedealThe idea is to deliver targeted location-based deals directly to users mobiles. Facial recognition cameras are installed at local businesses. These cameras recognise the perps face when they pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customised deal based on your Like history. 

This reminds me of technology developed by casinos to stop card counters getting past security, or was that a dream i had. But hold on to your privacy flaming torchs we dont have reasons to believe it will affect the innocent as anyone wishing to use the system has first to authorise a Facedeals app on their Facebook account. And of course businesses would also need to invest in a Facedeals camera or cameras.  At the moment this is a pilot and is not affiliated with Facebook even though the colour and font on the branding would suggest otherwise. It has some way to go before we see it in use but the concept is interesting if not a touch creepy.

Facedeals is currently being beta tested in Nashville, hence the country and western bar in the video below. They are also looking for investors. 


COMMENTS

Posted by Tony Solon , 12 September 2012

Great link John, have come across Facedeals before.
One main prerequisite of installing a recognition camera in a venue is that it must clearly indicate that it does not store/share ANY images ANYWHERE!

A company called Scene Tap started doing passive recognition in San Fran bars/clubs to collect & share foot traffic data (sex/demographics) and had to remove some due to a customer backlash (http://zd.net/TFmGE5) in venues.

People still put a huge price on their privacy. It has got to be clear to people that they're not sacrificing their privacy by getting a deal...


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John Lynch Digital Ministry John Lynch
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Involved in the digital media and Marketing industry for many years, through working at the Economist Group (uk), Universal McCanns, Zivo, emitch, OneDigital, IBM (client side), Agency.com & now TBWA NY Now in Bath, UK working as a consultant

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