Jan  Rezab

Which social platforms work better for what industry?

Its nothing new to say that Facebook, Twitter and Google+ can help your business a great deal. Only on Facebook, more than 955 million people like and comment on average 3.2 billion times a day. These social platforms work differently, so if you want to achieve the best results, learn with us where to focus your resources and build the strongest social presence for your brand.

which social media platform Your business in social media is for your customers. If you know which social platforms work best for your type of business, you are in a great position to build relationships, reach new fans and followers and drive sales. Below is what we found are the platforms most preferred by the major industries. 


FMCG (Fast-moving Consumer Goods), Fashion, and Ecommerce brands: Facebook is marketers’ first choice

Fashion brands are well fitted to take advantage of the majority of Facebook’s USPs, such as the ability to convey emotions and build brand relationship by posting picture and video updates. Further, Facebook better enables fans to engage with the brand since, unlike on Twitter, customers are given more space to ask questions and express their opinions. For this to happen though, your brand must have an open wall and react to fans’ questions on time!

For fashion and FMCG brands, Facebook represents a great platform for advertisement campaigns. Recently, this approach has proved to be a huge success for non-Olympic sponsor, Nike, that surpassed its rival Adidas with the help of ambush ad campaigns run via the Facebook platform. Given these Facebook advantages, FMCG, fashion, ecommerce, and automotive brands are able to gain a huge fan base, on average 15 to 22 million fans, which marketers can further leverage to achieve great results in social marketing.


Media companies: No surprise vote for Twitter

Media works great on Twitter. The reason is that Twitter uses tweets (which are immediate and mimic traditional newspaper headlines) to inform their audience about the news. Although media are very successful in growing a large follower base, they are not after the same type of engagement as retail brands typically achieve on Facebook. Media brands are less likely to trigger conversations among followers on Twitter. If followers like or want to spread certain information, they express that by retweeting the original tweet. The average size of media profiles is more than 700 thousand, 3X more than any other industry on Twitter. Among the top 10 are CNN Breaking News, Time Magazine, The New York Times and Mashable.

Following behind the media are electronics companies, which are highly successful on Facebook as well. The undisputed leader on Twitter remains Samsung with accounts of over 2.5M followers each.


Google+ is a mixture of Facebook and Twitter’s pro­positions, which allow brands to stream messages and use popular hangouts. According to our statistics, G+ works well for automotive and again media brands, where the average G+ page size exceeds a respectable one million followers.

Check out the preferred platforms of the most successful brand types in social media, based on the average number of fans for the top 10 pages per industry:



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Jan  Rezab Socialbakers Jan Rezab
Company: Socialbakers
Position: CEO
Currentlty the CEO & Co-founder of Socialbakers, a company focused on social media marketing and measurement. My role is to actively push Socialbakers`s global strategy Read Jan 's full bio

Latest Articles by Jan

November 1 | 14% Of Facebook Advertising Revenue Comes From Mobile In Q3
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