Jan  Rezab

Socially Devoted to you.... Increase Response Rate To 48.1% [Infographic]

A few months ago we started the conversation on social media customer care. Now we can see results... Earlier this year, we conducted a study to find out how brands are leveraging social media to improve their customer care. The results have revealed that a shocking 25% of Facebook pages had closed walls and that page admins ignored 70% of the questions they received....

socially devoted That’s why we decided to step in and start the conversation on social media customer care with “Socially Devoted”, a new standard and benchmark for brands across all industries.

How Brands Became More Socially Devoted

Over the last few months we challenged brands worldwide to open their Facebook walls to a productive dialogue, to respond to at least 65% of the questions received and to do so as fast as possible. We have been awarding successful companies with a certificate to provide them with a competitive advantage and give a sense of fulfillment to their social media management teams. A few months of devotion later, we can already see results!

Our new study from September noticed a shift in social customer care, it revealed that 48.1% of customer queries are now addressed by the companies surveyed as opposed to only 30% just last June. That’s a 60% increase which implies that social media managers are realizing that only productive dialogues with their fans can deliver the ROI they expect from the social network.


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Jan  Rezab Socialbakers Jan Rezab
Company: Socialbakers
Position: CEO
Currentlty the CEO & Co-founder of Socialbakers, a company focused on social media marketing and measurement. My role is to actively push Socialbakers`s global strategy Read Jan 's full bio

Latest Articles by Jan

November 1 | 14% Of Facebook Advertising Revenue Comes From Mobile In Q3
October 16 | Decrease In Facebook Post Reach? What Happened And What To Do About It
October 8 | Become a Social Networking Genius

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    ABOUT JAN 'S COMPANY

    Socialbakers

    Currently, Socialbakers is a global social media and digital analytics company with customers in 75 countries representing every continent.  More info & Contact Details



     

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