Chris Book

How not to market to early adopters (video)

Lessons in how not to market mobile this week. Orange, who has exclusive rights at the moment for 4G in the UK, get an ear full from the panel. Bottom line is they have fundamentally misunderstands early adopters, the guys discuss the cost of customer service versus offering better packages, and blood is split. Enjoy the rant.

Hashbang TV was filming at DroidCon London 2012 this week. Whilst we were there, they took the opportunity to get friend of the show Dominic Travers on to discuss the recently announced Everything Everywhere 4G tariffs. The conversation focused on the 'thinking' behind the new EE tariffs and generally it was concluded that this is a mismanaged marketing opportunity.

This is a very UK centric episode but has interesting implications on marketing to early tech adopters everywhere. We are easiy annoyed. 

 

 

The Everything Everywhere EE ad, starting Kevin bacon. Wrere all connected. Me thinks we might be sick of that line.

 

Love this comment under this ad on Youtube -

Irony is: I'd love to watch this ad, I really would. But I have an EE connection and I'm not allowed to download more than 500MB.


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CHAMPION IN FOCUS

Chris Book Bardowl Chris Book
Company: Bardowl
Position: Co Founder
One of the worlds most attract men as voted by models model 2011. Specialties Designing World Class Mobile Products MMS Mobile Browsing Mobile VoD, Streaming, Mobile TV Mobile Multimedia / Rich Media SMS Mobile Advertising Mobile Malware and Security Content Adaptation Web 2.0 Mobile 3G Video Calling

Latest Articles by Chris

January 27 | HashBang.TV Profile Michelle Gallen and Shhmooze (Video)
January 23 | HashBang.TV @ Droidcon London 2012 with Stephen Upstone from LoopMe Media (Video)
December 13 | Cracking the online recipe to dinner-plate problem - introducing Whisk.co.uk (Video)

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