Anne-Marina Dickson

5 Tips to Optimise Your Email for Mobile

"How many of you have read an email on your phone and marked it unread so you could read it on your PC later?" That's the question Marissa Mayer, Yahoo CEO, posed at the Goldman Sachs Technology and Internet Conference this week. I bet a few of you just nodded your heads in agreement...

37% of emails are now opened on a mobile device, and if you are sending out marketing emails with fixed borders and widths you are in danger of losing customers as they delete or close emails that they can't read. Open rates on mobile devices have increased 300% since 2010 and given smartphone sales continue to rise this figure will only rise with it.

Here are my top tips to make sure your brand never loses out on a mobile device:

1. Test, Test and Test Again

If you do nothing else, test your email in a variety of devices - desktop browsers, tablets and a range of mobile devices. Don't assume that because your email looks good on an iPhone that it will look good through the Yahoo Mail app on an Android.

2. Keep your subject lines short

Smartphones have smaller screens than desktops - so it pays to make sure that users can see the entire subject line no matter what device they access on.

3. Use a Responsive Template

A Responsive Template essentially does "what it says on the tin" - it modifies the email view depending on the device viewing it so that the entire email can be read with minimal left to right scrolling.

4. Make your call to action clear and concise

When you are reading emails on a smaller device the last thing you want is to have to trawl through a number of paragraphs to find out what the message is really trying to tell you. Keep it short, punchy and at the top of the email body.

5. Make your links large enough for touch-screen

There's nothing worse than trying to share content and finding that the Facebook or Twitter logo in the email you are reading is too small to touch, so make them a good size and then test again.

Finally, make sure that the analytics tool you are using is capable of reporting back results that break down information about the mobile devices being used to read your email marketing - this will give you insight to further optimise your future campaigns.


COMMENTS

There are no comments for this article

CHAMPION IN FOCUS

Anne-Marina Dickson G67 Anne-Marina Dickson
Company: G67
Position: Mobile & Digital Consultant
The founder of G67, a consultancy firm which devises bespoke digital strategies for small businesses. With 15 years experience in the digital space, across telco, media, music, real estate and SMEs we can help you optimise your digital assets to meet your business goals.

Latest Articles by Anne-Marina

November 24 | Why your digital marketing reports need to look beyond the last-click - especially in e-commerce
April 27 | What Facebook's recent updates mean for publishers, real estate agents and SMEs
October 30 | Beacons: What are they and how can they help my business?

Article stats

30 Days: 0 articles, 0 views
All time: 0 articles, 0 views


    Twitter
    Follow me on Twitter

    ABOUT ANNE-MARINA'S COMPANY

    G67

    Creating bespoke digital strategies for small to medium sized businesses.  More info & Contact Details



     

    RELATED EVENTS

    NSW Public Sector Grades 9-10 High Performance and Leadership Workshop NSW Public Sector Grades 9-10 High Performance and Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in NSW Grade 9-10 level roles and beyond.

    WA Public Sector Level 7-8 High Performance & Leadership Workshop WA Public Sector Level 7-8 High Performance & Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in Western Australian 7 - 8 level roles and beyond.

    Executive Assistant Development Intensive Executive Assistant Development Intensive

    Adding value and enhancing your personal and professional effectiveness as an Executive Assistant.

    The Women in Project Management Leadership Summit 2018 The Women in Project Management Leadership Summit 2018

    Practical advice and strategies to guide female leaders for career advancement in the project management space.

    Public Sector Workforce Analytics Workshop Public Sector Workforce Analytics Workshop

    Emerging tools and frameworks to enable best practice workforce analytics and planning for HR Professionals.

    RELATED COMPANIES

    Q Limited Q Limited

    Q Ltd owns a group of specialist interactive advertising and digital marketing communication companies that help businesses identify, target and communicate effectively with their target market.

    With Imagination With Imagination

    Providing Strategic Web Solutions. We specialise in website design and website development, web applications and a range of e-marketing services.

    FIRST FIRST

    A leading full service digital marketing agency with hubs in Auckland and Sydney. Marrying digital design, technology and marketing, as a multi-disciplinary digital agency we deliver campaigns and creative that targets, captures, engages, convinces

    First Rate First Rate

    First Rate is a leading online marketing agency and are specialists in search engine optimisation (SEO), search engine marketing (SEM), email marketing and banner advertising.

    Netregistry Netregistry

    Australia's favourite domain name provider and webhost, Netregistry provides a complete suite of products and services to assist Australian small businesses online.


     

    LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

    Mad Dog PromotionsProtonbits Software Pvt LtdCat Rubbish RemovalEnertec Windows & Door SystemsVacuumSpotSally Dasouki - Melbourne Victoria, AustraliaVazooky DigitalDr TurnerAspect Shade