Anne-Marina Dickson

Beacons: What are they and how can they help my business?

The buzzword of the past few months has been iBeacon. Everyone is talking about it and how to use it to increase user engagement and revenue, but just what is it?

First of all, iBeacon is merely the Apple version (denoted by the 'i') of a particular type of technology that runs on Bluetooth Smart. Beacon technology is not exclusive to Apple, they just brought it further mainstream when they launched it across their US retail stores in December 2013. It's designed to provide interaction with your customers according to their specific location. Back to basics, it works like this:

- Purchase, at least 3, beacons from a vendor and set them up with their own unique identifier

- Create a mobile app for iOS 7+ or Android 4.3+ which triggers certain actions when it is in range of your Beacons (using their unique identifiers)

- Setup your Geo-Fence. Beacons have a 70m range, meaning they can detect your customers up to 70m away.

What is most magic about Beacon technology is that your customer doesn't need to have the app running on their device when they are in range of the Beacon. Think of a Beacon like a light-house which is constantly pinging out a signal in a 70m radius. So how does all of this help your business?

A practical implementation of this might work as follows:

You are walking around Woolworths and have the Woolworths application downloaded on your phone. The 3 beacons setup around the store pickup your device when they are pinging for connections. By co-ordinating the feedback and relative distance you are from each beacon the application on your phone can determine which aisle you are shopping in (fresh food for instance). Using this information, they can then present you with an offer for a product in that aisle which is cross-referenced against your previous purchase history. Giving you, the customer, an appropriate, time-sensitive, location based offer that you are more likely to interact with than a generic offer sent to your email account.

That's just one example of how you can use Beacons to further your business, but don't limit your thinking to just in-store retail - there are lots of scenarios where you can use Bluetooth Smart, Beacons and mobile technology to increase your business. 


COMMENTS

There are no comments for this article

CHAMPION IN FOCUS

Anne-Marina Dickson G67 Anne-Marina Dickson
Company: G67
Position: Mobile & Digital Consultant
The founder of G67, a consultancy firm which devises bespoke digital strategies for small businesses. With 15 years experience in the digital space, across telco, media, music, real estate and SMEs we can help you optimise your digital assets to meet your business goals.

Latest Articles by Anne-Marina

November 24 | Why your digital marketing reports need to look beyond the last-click - especially in e-commerce
April 27 | What Facebook's recent updates mean for publishers, real estate agents and SMEs
September 5 | Travel on Mobile: Using the device to its fullest (3/3)

Article stats

30 Days: 0 articles, 0 views
All time: 0 articles, 0 views


    Twitter
    Follow me on Twitter

    ABOUT ANNE-MARINA'S COMPANY

    G67

    Creating bespoke digital strategies for small to medium sized businesses.  More info & Contact Details



     

    RELATED EVENTS

    NSW Public Sector Grades 9-10 High Performance and Leadership Workshop NSW Public Sector Grades 9-10 High Performance and Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in NSW Grade 9-10 level roles and beyond.

    WA Public Sector Level 7-8 High Performance & Leadership Workshop WA Public Sector Level 7-8 High Performance & Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in Western Australian 7 - 8 level roles and beyond.

    Executive Assistant Development Intensive Executive Assistant Development Intensive

    Adding value and enhancing your personal and professional effectiveness as an Executive Assistant.

    The Women in Project Management Leadership Summit 2018 The Women in Project Management Leadership Summit 2018

    Practical advice and strategies to guide female leaders for career advancement in the project management space.

    Public Sector Workforce Analytics Workshop Public Sector Workforce Analytics Workshop

    Emerging tools and frameworks to enable best practice workforce analytics and planning for HR Professionals.

    RELATED COMPANIES

    FIRST FIRST

    A leading full service digital marketing agency with hubs in Auckland and Sydney. Marrying digital design, technology and marketing, as a multi-disciplinary digital agency we deliver campaigns and creative that targets, captures, engages, convinces

    Reactive Reactive

    Reactive is an award-winning digital agency that provides digital strategy, user experience, web design and development services, offering creative excellence and technical innovation in the online space.

    ZapMe Mobile ZapMe Mobile

    ZapMe Mobile lets Brands Advertisers and Publishers easily distribute interactive mobile content using traditional advertising media, we are the glue that integrates creative ideas with complimentary technology.

    GTS Interactive GTS Interactive

    Leaders in international mobile applications ....Travel, Loyalty, Advertising, Marketing, Location, content rendering.

    Platform Interactive Limited Platform Interactive Limited

    Platform Interactive has an extensive and successful history with respects to Internet software development and project delivery. Since 2003 Platform Interactive has come to the forefront as an internet marketing and web software vendor.


     

    LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

    Mad Dog PromotionsProtonbits Software Pvt LtdCat Rubbish RemovalEnertec Windows & Door SystemsVacuumSpotSally Dasouki - Melbourne Victoria, AustraliaVazooky DigitalDr TurnerAspect Shade