John Lynch

Is LinkedIn looking for full control of LinkedIn groups?

It seems like LinkedIn is slowly taking back control of groups under the auspices that its 'for a better experience'. Its death by 1,000 cuts in my opinion. Why should non-group owners care? It's a brand trust thing, in that LinkedIn has recommended that you develop groups for years and Digital Ministry has done just that. But now it seem that this might have been a waste of time.

There was a time that we could get a demographic snap shot of our group - Digital Media & Marketing Strategy Group - Australia and New Zealand is we believe the biggest Digital Marketing group in ANZ.  This was removed for vague reasons. The announcements, in the past, wnet out to all but now its up to LinkedIN's on who get it. Now they have decided to remove the reporting on announcements (the ability to send an email to all subscribing members) which they say was based on member feedback. This is odd as this is a feature not available to general members and there is no way that group owners would say not knowing who was sent the announcements a 'better experience'. 

The bottomline is, i believe, LinkedIn wants control of groups and is slowly killing them by a cut here and a cut there. 

 Deat by 1000 cuts from LinkedIn

I wrote them an email asking for an explanation and this was their response. 

Hi John,
Thank you for contacting LinkedIn.

I'm sorry for not having a quick answer about your issue. I've forwarded your message to another group for additional review and advice. We'll be in contact with you as quickly as possible but your issue may require additional research,  which may extend your wait time.

 Thanks for your patience

Have a good day!
Regards,
XXXXXX
Consumer Support Specialist

 

The follow up a day later...

Hi John,

 Thanks for contacting us. I hope this email finds you well and that you are having a fantastic day, I'm XXXX and I'll be happy to assist you!

 I'm really sorry for any inconvenience this has caused.

At LinkedIn, we’re always looking for ways to simplify and improve your experience -- helping you be more productive and successful. Sometimes, we decide to remove features that aren’t heavily used by most of our members to invest in others that offer greater value. That said, what you heard is correct. We no longer show the number of people who received your group announcement.

 However, I've sent your suggestion/feedback to our product team for consideration. Taking member feedback into account, we're always looking for ways to improve the LinkedIn experience. When many of our members ask for the same improvement, we try our best to get it done. Though immediate action may not be possible, your feedback will be incorporated into our ongoing discussions about the direction of our design and development.

John, again, we appreciate the feedback and believe that together we can create great products for everyone!

 Regards,

 XXXX

Consumer Support Specialist

 

So the bottom line is be aware of what's happening before you set out to build a group, it may not be woth the effort. Its also an example of opaque custome service and a 'copy and paste appeasement' approach. Not the 21st Century  Brand approach i would expect. 

Old Report 

 

New Report

 

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COMMENTS

Posted by Craig Hodges, 3 June 2017

John,

I share your frustrations with Linkedin groups.

Building a community around Linkedin groups is not improving.

Basic functionality, in several instances, is not running smoothly.

My "Myanmar Civil Societies Group" has not been functioning properly since the first week it was established years ago. Multiple attempts at requesting fixes with Linkedin has amounted to nothing. There are 18 phantom posts awaiting moderation, that I can't see. There is also a phantom membership request, that I can't see when opening the admin dashboard. Most unfortunate.

My latest foray into Linkedin Groups was frustrated by being unable to upload a logo to a new group "SMSF News Australia". Attempting to save changes after uploading the logo only triggers the red banner 'something went wrong, please try again later'. Seeing this makes me see red after multiple attempts over the last couple of days.

Linkedin needs reminders from active users (like us) that the gap between user expectations and company promise vs company delivery and user experience is widening.

I have some ideas, but would they be prepared to listen going by my experiences so far?

Answer: "Not likely"

Posted by John Lynch, 8 June 2017

Hi Craig, The Phantom posts awaiting moderation have bugged me for years now. It never fails to amaze me no bad LinkedIn is at engaging with both group owners and general users, both categories I fall into.

By the way, i have a small group of group owners in this group that share your pain https://www.linkedin.com/groups/4523674


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John Lynch Digital Ministry John Lynch
Company: Digital Ministry
Position: Editor
Involved in the digital media and Marketing industry for many years, through working at the Economist Group (uk), Universal McCanns, Zivo, emitch, OneDigital, IBM (client side), Agency.com & now TBWA NY Now in Bath, UK working as a consultant

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