Building an Online Community - One of the Best
Tonight I opened an email from Remo and was reminded how they were one of the first Australian companies to start building a community rather than a customer a long time ago.
In fact their slogan "The Community is the Brand" was ahead of its time.
Their website has always had interactive features, user-generated content (long before we knew the term UGC) and today contains a blog.
The insights and feedback that Remo has gained through this constant contact with his customer base would be invaluable in regard to future stock and product refinements and along the way members of the community felt valued (26,570 of them!).
So for inspiration on how you can build and nurture your community online it might just be valuable to revisit this old fav. for another look.
CHAMPION IN FOCUS
Jenni Beattie
Company: Digital Democracy
Position: Director
Director of Digital Democracy - social media consultancy.
My consultancy focuses on getting the most out of social media tools across the business ensuring you get a better ROI.
I have a background in qualitative research and communications and I have worked in advertising, media and online pr spanning a 15 year period.. Read Jenni's full bio
Latest Articles by Jenni
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ABOUT JENNI'S COMPANY
Digital Democracy
Digital Democracy is the bridge between social media strategy and market research. More info & Contact Details
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