Mess+Noise has very little audience crossover with the existing Sound Alliance communities and the website has one of the most highly engaged audiences in the music category, with an average user session duration of over 10 minutes (Nielsen Online Market Intelligence September 2008).
 
Ackland continued “Mess+Noise, like Sound Alliance was established with the support and development of music at its core.  We share similar principles and ideals with a focus on quality content and community.
 
Sound Alliance will immediately introduce a full time editor which will see the volume and relevance of the site’s content increase dramatically.  “We don’t foresee any material changes in the first six months apart from creating more content and adding an online ticketing store powered by our Qjump division. 
 
Overseeing the ongoing development of the website will be Mess+Noise co-founder, Danny Bos. He will head up the business based from Melbourne as General Manager.
 
“This is an exciting development for Mess+Noise. Sound Alliance is on the same wavelength and we share common ideas of where the site needs to head.” outlined Bos.
 
Mess+Noise was acquired by Sound Alliance from Destra Corporation.