ANNOUNCEMENTS
Sound Alliance Group expands with acquisition of Mess+Noise music website
October 12 | Written by Brad Down | viewed 1066 times | Be the first to comment
Sound Alliance, today confirmed its acquisition of Melbourne- based music website Mess+Noise. Neil Ackland, Managing Director, Sound Alliance commented "This is an exciting addition to our group of category-leading niche music and lifestyle web communities. Mess+Noise is a respected, grass roots music brand with a loyal community all united by their love of music."
Mess+Noise has very little audience crossover with the existing Sound Alliance communities and the website has one of the most highly engaged audiences in the music category, with an average user session duration of over 10 minutes (Nielsen Online Market Intelligence September 2008).
Ackland continued “Mess+Noise, like Sound Alliance was established with the support and development of music at its core. We share similar principles and ideals with a focus on quality content and community.
Sound Alliance will immediately introduce a full time editor which will see the volume and relevance of the site’s content increase dramatically. “We don’t foresee any material changes in the first six months apart from creating more content and adding an online ticketing store powered by our Qjump division.
Overseeing the ongoing development of the website will be Mess+Noise co-founder, Danny Bos. He will head up the business based from Melbourne as General Manager.
“This is an exciting development for Mess+Noise. Sound Alliance is on the same wavelength and we share common ideas of where the site needs to head.” outlined Bos.
Mess+Noise was acquired by Sound Alliance from Destra Corporation.
CHAMPION IN FOCUS
Brad Down
Company: Digital Ministry
Position: Editor
Involved with the Internet since its inception, Brad Down is a serial entrepreneur with a passion for web start-ups. With a personal focus on design and usability he has conceptualised and created some cutting edge websites and applications Read Brad's full bio
Latest Articles by Brad
February 8 | MEDIA RELEASE: Media 2010 announces exclusive International MasterClass Series
February 5 | MEDIA RELEASE: REACTIVE LAUNCHES NEW LINGERIE, SLEEPWEAR & SWIMWEAR WEBSITE FOR BRAS N THINGS
February 5 | MEDIA RELEASE: Don't get caught out with SMS SPAM - Use BurstSMS built in compliance features free!
COMMENTS LOGIN TO ADD COMMENT
There are no comments for this article
ARTICLE SEARCH
RSS FEEDS
TOP 10 CHAMPIONS View All
John Lynch (2 articles, 2039 reads)
Claire Cooper (2 articles, 1867 reads)
Brad Down (12 articles, 1769 reads)
Denise Shrivell (2 articles, 1606 reads)
Michael Watkins (2 articles, 1408 reads)
Piers Hogarth-Scott (1 article, 899 reads)
Bernardo Carvalho (2 articles, 780 reads)
Cameron Wall (2 articles, 700 reads)
MOST VIEWED ARTICLES
facebook page updates now measurable in CPM, this is HUGE. 915 views - by Michael Watkins
Understanding Web 3.0 aka the Semantic Web 899 views - by Piers Hogarth-Scott
The Real Impact of Auto-Refresh Page Inflation 691 views - by Alexx Cass
Mobile killed the Desktop Star 469 views - by Cameron Wall
Owing your soul to the company store: does your employer own your Twitter account? 423 views - by Cathie McGinn
LATEST JOBS Post a job
Melbourne | Full-time | 75000 - 90000
Sydney CBD | Full-time | 90000 - 105000
Sydney | Full-time | 80000 - 90000

