Aden Hepburn

Nissan 370Z Augmented Reality Website (AR)

Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. In a nutshell, its an interactive experience site that gives customers the ability to take the new 370z into the palm of their hands for inspection.

Nissan 370zPotential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel and this website address!

Its a pretty cool little experience, where you have control over the car directly in your hands, can set it on a showroom type spin or just move it around to check out all the details - it even has a virtual “book a test drive” button! Still not as amazing as the BMW Z4 Augmented Reality Website, but probably the first Australian agency to do this for an automotive brand. View the website here.


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Aden Hepburn IdeaWorks Aden Hepburn
Company: IdeaWorks
Position: Head of Digital & Interactive
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia Read Aden's full bio

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