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MEDIA RELEASE: MIA wins Optus Mobile Ad Campaign Management Deal with AdFactory Platform

Australian mobile internet solutions provider, MIA has confirmed it won the contract with Optus to supply its new mobile ad serving and ad management system, AdFactory. The deal will see all of Optus mobile portal advertising inventory managed by MIA s mobile advertising platform.

Optus will use AdFactory’s customised interface to provide it with a range of tools designed to effectively manage its mobile campaign delivery and report on its performance.


MIA has been working with Optus since 2007, when it was appointed to run the carrier’s mobile TV service.  It also provides Optus with the Fox Sports Video and Sky News Video services plus The Hot Hits and So You Think You Can Dance mobile services.


Mark Mulder, General Manager of Content and Portals at Optus said: “Mobile advertising is a highly strategic part of our business and so we needed an ad management solution designed and built specifically for mobile. MIA was able to deliver on our needs.


“Our existing and ongoing relationship with MIA has given us the opportunity to work with them on a number of highly successful projects, so we are confident of their implementation sills,” said Mr Mulder.


According to Richard Mergler, CEO of MIA International, the trusted relationship with Optus has been built with many years of hard work and the successful delivery of innovative mobile services. 

For this reason, Optus took notice when we launched our mobile internet products AdFactory and QuickSites.  Both products are world leading in the superiority of their functionality and technology.”


AdFactory is a powerful and easy-to-use mobile campaign management and ad serving solution.  It efficiently enables the buying and selling of mobile inventory to maximise revenue.  AdFactory is 100% mobile specific and is built on a proven mobile technology platform that ensures consistent delivery of all ad assets to all devices.



About MIA

MIA sets the global standard for mobile platform technology and innovation. It is a provider of proven technology that enables the successful delivery of mobile assets to all devices, across any network in any format. MIA technology delivers a superior customer experience and increased revenue to mobile site operators. MIA has been delivering mobile internet solutions for over five years, with over 800 live sites operating across the globe. MIA works with all leading carriers in Australia and enjoys longstanding customer partnerships. For more information please


About Optus

Optus is an Australian leader in integrated communications. The company specialises in a broad range of communications services including mobile, local, national and long distance telephony, business network services, internet and satellite services and subscription television. For more information please visit


For Further Information:

Louise Roberts or Pru Quinlan

Einsteinz Communications for MIA

T: 02 8905 0995

M: 0405 579 633 or 0405 100 585

E: or



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Brad Down Burst SMS Brad Down
Company: Burst SMS
Position: Head of Innovation
17 years experience in web design and usability, advertising, marketing and graphic design. Morphing into mobile marketing and SMS expert. Multi skilled, creative and passionate. My goal is to make the web easier to use and more useful for everybody. Specialties: Mobile Marketing, SMS Marketing, Enterprise SMS Solutions Read Brad's full bio

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