SOCIAL MEDIA
HabitatUK return to Twitter
It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched it break all records on Social Media Today, I am very relieved to see them back on Twitter. The case has been used as a benchmark of the cynical use of hashtag spam, been written up on countless posts, news stories and talked about on Twitter. Even though HabitatUK apologised through me via another blog post, and then promptly blamed their intern as the cause of the hashtag spam, they didn't respond back on Twitter. Until now.
It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched it break all records on Social Media Today, I am very relieved to see them back on Twitter. The case has been used as a benchmark of the cynical use of hashtag spam, been written up on countless posts, news stories and talked about on Twitter. Even though HabitatUK apologised through me via another blog post, and then promptly blamed their intern as the cause of the hashtag spam, they didn't respond back on Twitter. Until now.
There seems to be a marked shift in adopting basic principles of social media
- they've spent the last few months listening to what's been said about them.
- Now actively asking for feedback on what followers would like to see
- Going transparent: saving to their favourites what they believe are the key issues
- Responding about the intern being the cause of the hashtag spam issue
- Looking at customer service through Twitter
- Responding to people who talk to them on Twitter in a one-on-one
I'm really happy they've got back on the metaphorical horse and have listened and learned. And I'm hoping this will end up being a new type of case study: the best social media recovery for a brand.
ShareCHAMPION IN FOCUS
Tiphereth Gloria
Company: George patterson Y&R
Position: Social Media Strategy & Management
I am a social media strategist, with more than 12 years experience in the digital space. My key skills are
- Both strategic and tactical.
Strategic: Social media strategy, Content strategy, Channel strategy, Social Media business case presentations Read Tiphereth's full bio
Latest Articles by Tiphereth
June 21 | iPhones dominate Australian mobile internet
June 14 | 5 social media trends to watch
March 15 | Australians increasing social media use is led by Facebook
COMMENTS ADD COMMENT
There are no comments for this article
COMPANY PROFILE
George patterson Y&R
RELATED COMPANIES
The Online Circle Interactive
Full-service interactive agency. Strategy and business to the internet. Internet marketing strategy ; Search Engine Optimisation (SEO) in combination with Social Media strategies and tactics. Talk to us +61 03 9813 2141
RELATED EVENTS
ConnectNow at the intersection of social media, emerging technologies and enterprise.
The Hub and Spoke Model for Social Media
A common debate among those working in marketing and social media is between engaging people in your own domain - in an online community that you build and manage yourself - and engaging people where they are - out in social networks like Facebook and MyS
Focusing your Social Media Efforts - the 'Hub and Spoke' Approach
A common debate amongst marketers contemplating their approach to social media is where to focus brand engagement: do you engage people where they are - on public social networks like Facebook, Twitter, YouTube or do you invite them to an online communi
RELATED JOBS
RELATED NEWS SHARES
212 views
RELATED ARTICLES
643 views
1175 views
1403 views
LATEST DIRECTORY LISTINGS Boost SEO - add your company for free
