Digital jobs of the future, part 1: Content curator
First of an occasional series looking at emerging jobs in the digital space. Gathering information on the Internet has famously been compared to trying to drink from a firehose - and the amount of water surging through the nozzle is growing daily.Despite the best efforts of Google, Technorati, Radian 6, etc., the task of identifying which bits are relevant and valuable to an individual or business requires, at some stage, human intervention.
Rohit Bhargava, author of the best-selling marketing book Personality Not Included and whose blog is ranked as one of the top 50 marketing blogs on the planet, has recently written a manifesto for what he labels "the next big social media job of the future": content curator.
A content curator, according to Bhargava, "is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The most important component of this job is the word ‘continually.'... (It is s)omeone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward."
He predicts that the future of the social web will be driven by content curators, who "will help to add a voice and point of view to organizations and companies that can connect them with customers - creating an entirely new dialogue based on valued content rather than just brand created marketing messages."
There are already a few people performing this task for companies, and it will only grow in importance. The problem I see with content curating is that most companies find it hard to place much value on the role. Although it requires a skill set that combines the sharp mind of a research analyst with the communications flair of a journalist and the commercial nous of a marketer, curating content, like creating content, often attracts a wage more akin to a junior administrator.
Do you think there's a role for content curators? What should they be paid?
David Jackson is managing director for S2M Digital www.s2m.com.au
CHAMPION IN FOCUS
Company: S2M - A Fresh Approach
David is CEO, Principal Talent Broker at S2M. Prior to forming S2M with Samantha Watts, David was Managing Director of Global Job Network Pty Limited, a boutique Executive Search firm. Subsequent to this, David was a founding member of Parker Bridge Australia Recruitment Read David's full bio
Latest Articles by David
November 17 | Will Farmville merchandise sell as well as Angry Birds?
November 14 | Digital photo galleries rolled by twitter sees success
October 22 | Facebook and E Bay into a New Partnership
30 Days: 0 articles, 0 views
All time: 0 articles, 0 views
ABOUT DAVID'S COMPANY
Recruitment Consultants specialising in the search and selection of talent working within the media, mobile, search, social, digital, sales & marketing and the executive space across Australia, Asia and the UK. More info & Contact Details
Emerging Tools and Frameworks to Enable Best Practice Workforce Analytics and Planning for HR Professionals in the Public Sector.
Australia's most cutting-edge marketing event. 5 x EXPERT KEYNOTES 18 CMOs AND MARKETING LEADERS IN-DEPTH MASTERCLASSES UNMATCHED NETWORKING AND EDUCATION
Practical skills and effective strategies for leadership excellence in the dynamic and evolving records and information management environment.
Financial Management tools and techniques to strategically manage life-cycle costs and optimise asset management outcomes for the long term.
Develop and refine core skills and key leadership capability to achieve success and excel in APS 5-6 level roles and beyond.
First Rate is a leading online marketing agency and are specialists in search engine optimisation (SEO), search engine marketing (SEM), email marketing and banner advertising.
Full service digital agency with the creative firepower and technical know-how to handle any digital project.
The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 1 million websites in 160+ industries. Our unique, global network of Internet usage data is integrated into our user friendly service,
A Digital Ad Agency specialising in innovative digital services.
Resonate helps its clients build and develop online communities