David Jackson

Digital jobs of the future, part 1: Content curator

First of an occasional series looking at emerging jobs in the digital space. Gathering information on the Internet has famously been compared to trying to drink from a firehose - and the amount of water surging through the nozzle is growing daily.Despite the best efforts of Google, Technorati, Radian 6, etc., the task of identifying which bits are relevant and valuable to an individual or business requires, at some stage, human intervention.

personality-not-included

 

Rohit Bhargava, author of the best-selling marketing book Personality Not Included and whose blog is ranked as one of the top 50 marketing blogs on the planet, has recently written a manifesto for what he labels "the next big social media job of the future": content curator.

A content curator, according to Bhargava, "is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The most important component of this job is the word ‘continually.'...  (It is s)omeone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward."

He predicts that the future of the social web will be driven by content curators, who "will help to add a voice and point of view to organizations and companies that can connect them with customers - creating an entirely new dialogue based on valued content rather than just brand created marketing messages."

There are already a few people performing this task for companies, and it will only grow in importance. The problem I see with content curating is that most companies find it hard to place much value on the role. Although it requires a skill set that combines the sharp mind of a research analyst with the communications flair of a journalist and the commercial nous of a marketer, curating content, like creating content, often attracts a wage more akin to a junior administrator.

Do you think there's a role for content curators? What should they be paid?

 

Full Story here: http://blog.s2m.com.au/index.php/2009/10/digital-jobs-of-the-future-part-1-content-curator/


David Jackson is managing director for S2M Digital www.s2m.com.au

s2mLogoANIM


 

 


COMMENTS

There are no comments for this article

CHAMPION IN FOCUS

David Jackson S2M - A Fresh Approach David Jackson
Company: S2M - A Fresh Approach
Position: CEO
David is CEO, Principal Talent Broker at S2M. Prior to forming S2M with Samantha Watts, David was Managing Director of Global Job Network Pty Limited, a boutique Executive Search firm. Subsequent to this, David was a founding member of Parker Bridge Australia Recruitment Read David's full bio

Latest Articles by David

November 17 | Will Farmville merchandise sell as well as Angry Birds?
November 14 | Digital photo galleries rolled by twitter sees success
October 22 | Facebook and E Bay into a New Partnership

Article stats

30 Days: 0 articles, 0 views
All time: 0 articles, 0 views


    Twitter
    Follow me on Twitter

    ABOUT DAVID'S COMPANY

    S2M - A Fresh Approach

    Recruitment Consultants specialising in the search and selection of talent working within the media, mobile, search, social, digital, sales & marketing and the executive space across Australia, Asia and the UK.  More info & Contact Details



     

    RELATED EVENTS

    NSW Public Sector Grades 9-10 High Performance and Leadership Workshop NSW Public Sector Grades 9-10 High Performance and Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in NSW Grade 9-10 level roles and beyond.

    WA Public Sector Level 7-8 High Performance & Leadership Workshop WA Public Sector Level 7-8 High Performance & Leadership Workshop

    Develop and refine core skills and key leadership capability to achieve success and excel in Western Australian 7 - 8 level roles and beyond.

    Executive Assistant Development Intensive Executive Assistant Development Intensive

    Adding value and enhancing your personal and professional effectiveness as an Executive Assistant.

    The Women in Project Management Leadership Summit 2018 The Women in Project Management Leadership Summit 2018

    Practical advice and strategies to guide female leaders for career advancement in the project management space.

    Public Sector Workforce Analytics Workshop Public Sector Workforce Analytics Workshop

    Emerging tools and frameworks to enable best practice workforce analytics and planning for HR Professionals.

    RELATED COMPANIES

    First Rate First Rate

    First Rate is a leading online marketing agency and are specialists in search engine optimisation (SEO), search engine marketing (SEM), email marketing and banner advertising.

    BULLSEYE BULLSEYE

    Full service digital agency with the creative firepower and technical know-how to handle any digital project.

    Hitwise Hitwise

    The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 1 million websites in 160+ industries. Our unique, global network of Internet usage data is integrated into our user friendly service,

    Additude Additude

    A Digital Ad Agency specialising in innovative digital services.

    Resonate Solutions Resonate Solutions

    Resonate helps its clients build and develop online communities


     

    LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

    Mad Dog PromotionsProtonbits Software Pvt LtdCat Rubbish RemovalEnertec Windows & Door SystemsVacuumSpotSally Dasouki - Melbourne Victoria, AustraliaVazooky DigitalDr TurnerAspect Shade