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RELEASES 25th July 2012 - Sydney - Interactive Advertising Bureau (IAB) Australia today launched its Digital Workflow Guidelines which outline the recommended best practice workflow for digital campaigns. The Guidelines were developed by IAB's Standards and Guidelines Council with representation from the Media Federation Australia (MFA) and The Communications Council (TCC).
RELEASES Hyper Island is a school well known for their successful teaching methods and the high quality of the students that enter the workforce as a result. Their motto is pretty simple - learning by doing. It's by no means a conventional learning method, as there are no teachers, no books and no tests, but it has proven to be effective in developing a calibre of digital media professional sought after worldwide.
RELEASES Personalised News in an Interactive Digital User Experience. SYDNEY, 29 September 2010: Fairfax Media today paves the way for publishers to effectively monetise content with a range of new iPhone apps set to revolutionise how consumers interact with content online. The innovative apps for the smh.com.au, theage.com.au, WAtoday.com.au and brisbanetimes.com.au, let consumers completely personalise their news experience, with a range of additional features and increased breadth of coverage.
RELEASES vid id today revealed an online video advertising campaign for the Australian Rugby Union (ARU), featuring interactive hot-spotting technology, that is believed to be a first in this market. The technology, which has far-reaching implications for both digital and traditional advertisers, enables users to interact with objects within online videos and even make transactions.
RELEASES Following the merger in March 2010 between Flossie Media Group and New Zealand email software specialists Digital Dialogue, the company today announced further details on their strategic changes and product offering. From 1st of May Flossie Media Pty Ltd will change its name to Actual Dialogue Pty Ltd. The business is focused on building customer engagement and loyalty through newsletter communications. Two core products will drive the business:
RELEASES Sydney, Australia – 22 April, 2010: PayPal today marks its fifth anniversary in Australia with 3 million active users and over 30,000 Australian businesses now using PayPal as a secure way to send and receive money online. PayPal is capitalising on the growing Australian eCommerce market with the number of customer registrations growing more than 25% in the last calendar year.
RELEASES Following on from the success of the first V21 Conference in 2009, this year’s V21 will focus on next generation business models and how digital media is changing business. The event explores how the interactivity that digital technology enables and the opportunities it opens up are putting traditional business models and practices to the test.
RELEASES With the ease of online forums and the explosion of Facebook, it's no surprise that a growing number of women are finding essential connections through the Internet. A full 68% of women online in Australia have used Facebook in the last 3 months, and nearly a quarter visited parenting forums. For women, these social networks provide a means to share information, connect, and communicate. And though women have always been adept at doing this offline, these new tools make it far more efficient -- a vital factor considering the time challenges that plague women today.
RELEASES New online store helps shoppers find the perfect fitting bra. Global digital agency, Reactive has launched the new eCommerce website for lingerie and sleepwear retailer Bras N Things, a move which will enable the company to increase its revenues from online shopping. Bras N Things was won by Reactive following a competitive three way pitch and the site went live recently, to great applause from the retailer’s loyal customers.
RELEASES Following the success of The Hangover social media campaign, Daemon Digital (part of Daemon Group) has won a competitive pitch to manage the Like? Love! Facebook community, supporting Warner Bros’ TV on DVD catalogue. The campaign, which launches this week, will focus on building a community of interest for television fans to discuss and recommend a variety of shows across several genres.
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Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on