RELEASES  vid id today revealed an online video advertising campaign for the Australian Rugby Union (ARU), featuring interactive hot-spotting technology, that is believed to be a first in this market. The technology, which has far-reaching implications for both digital and traditional advertisers, enables users to interact with objects within online videos and even make transactions. Read on

RELEASES  Six new categories have been announced for this year's Australian Directors Guild Awards, with entries for 2010 now open. Three of the new categories are for digital work, which was previously represented with only one award category. Read on

RELEASES  Some of Sydney’s most respected creative minds, including Sass & Bide’s Sarah Jane Clarke and Heidi Middleton, Dinosaur Designs co-founder Liane Rossler, and film critic Margaret Pomeranz, have contributed to an inspiring online project for Creative Sydney called the 10x10 PROJECT Read on

RELEASES  Following the merger in March 2010 between Flossie Media Group and New Zealand email software specialists Digital Dialogue, the company today announced further details on their strategic changes and product offering. From 1st of May Flossie Media Pty Ltd will change its name to Actual Dialogue Pty Ltd. The business is focused on building customer engagement and loyalty through newsletter communications. Two core products will drive the business: Read on

RELEASES  Sydney, Australia – 22 April, 2010: PayPal today marks its fifth anniversary in Australia with 3 million active users and over 30,000 Australian businesses now using PayPal as a secure way to send and receive money online. PayPal is capitalising on the growing Australian eCommerce market with the number of customer registrations growing more than 25% in the last calendar year. Read on

RELEASES  Digital marketing agency HotHouse Interactive has hired the award-winning Xander Black to head up the company’s creative department. Read on

RELEASES  Sound Alliance, Australia's leading independent online entertainment publisher has formed a strategic partnership with online ticketing website moshtix. The partnership sees moshtix become the exclusive ticketing provider for all Sound Alliance websites including inthemix.com.au, FasterLouder.com.au, SameSame.com.au and MessandNoise.com. Read on

RELEASES  A successful Marketing Manager is one who increases sales, right? So how can a Marketing Manager who’s doing just that hold back the development of a digital strategy? IE’s Managing Director Rhys Hayes explains. Read on

RELEASES  Following on from the success of the first V21 Conference in 2009, this year’s V21 will focus on next generation business models and how digital media is changing business. The event explores how the interactivity that digital technology enables and the opportunities it opens up are putting traditional business models and practices to the test. Read on

RELEASES  With the ease of online forums and the explosion of Facebook, it's no surprise that a growing number of women are finding essential connections through the Internet. A full 68% of women online in Australia have used Facebook in the last 3 months, and nearly a quarter visited parenting forums. For women, these social networks provide a means to share information, connect, and communicate. And though women have always been adept at doing this offline, these new tools make it far more efficient -- a vital factor considering the time challenges that plague women today. Read on