Ben Potter

WEB  With contributions from various members of the Leapfrogg team, we take a look back at what we've learnt this year in digital marketing and online retail. We also look forward to 2011; what we'll be keeping an eye on and how we expect 2010's developments to evolve.
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David Jackson

WEB  Next in an occasional series looking at emerging digital employment opportunities. Social networking is a great way to reconnect with old friends and stay in touch with your posse. But while it can deepen relationships, it can also cause its own unique set of social issues.
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Thomas  Tudehope

WEB  According to a recent report from the world's biggest risk management firm, AON, one of the most alarming causes for concern among corporations is the potential risk of reputational damage caused through social media. As Donald Rumsfeld famously said, "there are things we don't know we don't know".
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Justin Wilden

WEB  Be semantic! The art of structuring and interpreting data into coherent models to create compelling user experiences and usable interfaces is a critical part of designing apps. Semantics is the nexus between data and code fusing together in novel ways that can result in the creation of 'killer apps'.
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Thomas  Tudehope

WEB  It would be a gross understatement to say that it has been a tough couple of weeks for Qantas. One of Australia's leading international brands has been battered and bruised in the wake of a string of technical problems in its fleet, equally matched by a plummeting share price.
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Jimmy Storrier

WEB  CPM has been dragged kicking and screaming across from traditional offline media to online. It's now our responsibility to put an end to the madness, and admit CPM just doesn't work online. It's been almost 15 years since I first experienced the Internet in a small windowless room at high school.
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Farhad Meher-Homji

WEB  Internet user habits vary in different countries and even companies like Google and Facebook have had to learn some interesting lessons on how to structure products and services to deal with this.
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Kate Bond

WEB  Instant previews are being rolled out in the next few days. No longer do you have to click to go into the website, leaving Google to check out if it's the result you want.
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Kate Bond

WEB  Google recently introduced its new search feature called 'Place Search' which will affect searches for local businesses. Google is becoming more local with their search results and realising the importance of local search in their search results page. If you haven't yet observed the change, pay attention because it can dramatically affect your ability to rank competitively for geo-targeted keywords.
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David Jackson

WEB  A couple of months ago, I listened to a radio interview with Barry Schwartz, a US professor who wrote the best-selling book The Paradox of Choice. Barry reckons that the cornucopia of choices we have in 21st-century society give rise to 'paralysis by analysis' and constant worrying about the choices we didn't take.
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Dr Mathew McDougall

WEB  Preferences and behavior of Chinese consumers are growing more sophisticated. We have moved beyond just 'price' when determining a purchase and today's Chinese consumers are drawn toward brands by high quality, international origin, good service, and value for money.
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Sarah Greenaway

WEB  As a society, we are doggedly pre-occupied with the notion of privacy and the perceived threat the Internet poses to it. We are obsessed with making sure our information is safe; guarded about what we share; suspicious of how much information an organisation like Google can collect about us. It seems to me that the hysteria around the issue is much greater than the threat it poses.
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Thomas  Tudehope

WEB  Many politicians and Chief Executives are reluctant to "try" social media. They think it is either fraught with risk, not worth the time and effort or will provide yet another opportunity for their opponents to attack them. Here are ten simple tips that will help any politician or business leader considering a foray on Twitter;
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Craig Wilson

WEB  Two years ago I explained 'Why my kids will be the death of traditional media' whilst I watched my sons effortlessly move between their armoury of digital playthings. Two years later and they are even more web savvy and connected. My eight year-old now blogs from his Posterous site, displaying the latest videos he shot on a Flip Camera, edited himself on iMovie and posted to YouTube. He creates his own video games using Sploder and embeds them into his blog, which in less than a month has attracted thousands of views.
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Farhad Meher-Homji

WEB  Client's often ask us for our top SEO tip. This is difficult as there are a number of important parameters for ensuring that SEO is done correctly. If however we do have to choose just one, then we go with the one that hasn't changed since Google launched.
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Ben Potter

WEB  There is no doubt that the credit crunch, and the recession that followed, has changed consumer behaviour possibly forever. With less disposable income and greater insecurity, consumers are more price aware and value driven compared to the pre-recession days. As a result, there has been a significant increase in the use of discounting by retailers, restaurants and other establishments most likely to be hit hard by a reduction in consumers disposable income. Traditionally considered a method of clearing stock, discounting has now grown to be a significant element to online marketing strategy perhaps best highlighted by the number of printable vouchers available from sites such as Money Saving Expert, Twitter feeds and development of smart-phone applications, such as the brilliant Vouchercloud.
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Craig Wilson

WEB  The current state of the television industry can be compared to the idiom, "Is the glass half empty or half full?" The pessimistic view is that the end is nigh and television is on a steady decline with internet technology as its biggest threat. But there are many who take the optimistic "glass half full" approach and are looking for opportunities for television online.
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John Lynch

WEB  The days of the internet as a wide-open, level playing field are well and truly numbered. So say the naysayers at least. But two lead features this month in two very well respected publications have reinforced this view. Wired (The Death of the Web) and the Economist feature (The future of the internet), see links below.
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Phil Duffield

WEB  Some say that the catalyst was the GFC, others point to the nation's obsession with cooking shows, whichever it is, we can't ignore the fact that rising numbers of Australians have been staying in and are increasingly entertaining at home. This has paid off handsomely for the grocery sector that has seen 1.3 per cent growth for groceries and 2.6 per cent growth in household goods (according to The Australian Retailers Association/ARA).
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David Jackson

WEB  I followed a link to a story on the Internet the other day that revealed the shocking truth' that 95% of new Internet marketers fail in their attempts to make money. It turns out that the story was a PR release for a company that has developed a fool-proof' system "available to help new and even established online marketers finally break through to a solid 6 figure plus online business that will pay them for years to come." OK, let's make that 98% of all new Internet marketers failing miserably.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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