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WEB Google's latest algorithm changes have highlighted the effect that linking can have on your website and subsequently your business. There are varying qualities of links, with some good, some bad and some downright ugly. For any of you that need a refresher course i put together the following to help you navigate the new Penguin changes.
WEB Google News can be a great way to earn more search traffic and boost your brand authority. Whatever industry you're in, there'll be relevant stories that you can report on to engage your audience and keep your website fresh and relevant. Here's how to make Google News part of your online marketing strategy.
WEB Anyone who takes the time to blog on a regular basis probably likes to think they can hold their own when it comes to good spelling and grammar. After a quick read-through and with the help of a spell-checker, we ought to be able to catch most of our missing words, spelling mistakes and bad grammar before hitting publish. But do our readers notice and would the odd typo really do us any harm?
WEB What speed do you get from your ISP? Do you know anyone in Australia who achieves 24 Mbs - the theoretical speed of ADSL 2+ or are you and everyone you know "too far from the exchange" ?
There'll only be true competition between ISPs when there is clarity on actual speeds - ISPs should be only be allowed to advertise the speed that you will achieve in your area.
WEB You are not still pushing websites are you? Are they not dead?' This was a recent conversation with a digital planner from a media agency. As with all marketing communications, choosing the correct channel to reach the consumer depends on the brief, the product, the audience and the objectives; in some cases this will be a website, where appropriate.
WEB Singapore Airlines recently launched a new version of its site but 2 weeks+ later the Australian phone contact number is cautioning "we are experiencing teething problems with our new site". There are features that don't work, broken links and other problems - unusual for a company like Singapore Airlines who in my mind are the best airline by far.
WEB Last week, Google released some more information about how its algorithm is trying to recognise quality content when crawling sites. The blog post from Google's Amit Singhal listed some questions that the search provider is trying to answer algorithmically. In this article we'll take a look at some of those questions and ponder how the world's most talked-about mathematical formula is doing it...
WEB If you own or manage a website, you'll know that the right content strategy can win you relevant traffic, boost engagement levels and improve your conversion rates. Content comes in many forms and you will of course need to tailor your strategy to fit your organisation. Here are our general pointers for making the best use of your on-site copy...
WEB This article shines the light on some of the common media buying pitfalls and measurement mistakes that have been uncovered as a result of the online media industry's Web Audit Initiative and Digital Watchdog Committee. Media buyers and advertisers should be aware of these traps so that they can protect their ad spend and have more confidence in their media buying decisions.
WEB To increase your market share, your brand must be easy to find and easy to buy. Traditionally, a brand would grow by placing retail stores in highly populated neighborhoods' and buying as much advertising space as one could afford.
This strategy is used and understood by many of the most successful marketers and CEO's - but over the last decade the world has been slowly changing. Iconic brands such as; Borders, Angus & Robertson, Waterstone and HMV are closing down or closing stores, books and CD's are still being sold, whilst Google and Yahoo continue to grow and thrive. It's time for marketers and CEO's to stop and rethink the role Paid Search really does play in their growth strategy.
Is Search an advertising medium? Is it a distribution channel? Is it neither? Or is it both?
WEB You must go and use Quora.com if you haven't already. This is currently the hot topic, and is great for digital marketers and the industry in general. It will not be long however, until it becomes a Twitter - and is all noise. This form of curated Q+A community is the closest proposition to a semantic 'human-powered' search site I have seen to date.
WEB With the dramatic uptake of mobile Internet enabled devices such as the iPhone, iPad, Android and Blackberry, travellers are not only looking to research holiday destinations, book flights and accommodation online but are also staying connected on the go directly from these devices while travelling. This not only gives them the ability to do ongoing research about the places they're visiting, allowing them to book their own excursions, but it also enables them to make comments about every aspect of the holiday to friends and followers via social media apps such as FourSquare, Twitter and Facebook.
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Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on