WEB  Welcome to Digital People where this time we profile LinkedIn Managing Director (Aust & NZ) - Cliff Rosenberg. Cliff offers insights into the world's largest professional network including their position and plans for this region after establishing a presence late last year. He shares his views on our current market pointing to the early start of the social networking wave and forecasts growth in mobile e-commerce. Overall he sees digital becoming a more localised and personal user experience. He also warns us to stop selling ourselves like traditional and starting taking advantage of the medium - good advice. Please enjoy Cliff's views..... Read on

WEB  Most people agree that good usability is a crucial factor of success for web sites. However many business owners and managers do not conduct usability testing of their Internet projects because they are afraid that it costs them a fortune and they just have no budget for it. Until recently it has been true, but nowadays, thanks for emerge of crowd-sourcing model, budget is not a big issue anymore. Read on

WEB  I never thought I'd be telling someone in casual conversation that the internet has grown too big, until now. But here it goes: Advertisers, the Internet has grown too big! And yes, that's bad news for you if you haven't yet learned your way through the crowd. Read on

WEB  I bet if I asked the average Australian about Telstra spending 100's millions of dollars and owning a number of Chinese online publishers, many would be completely unaware if not completely surprised. Read on

WEB  'Why schools are spooked by social media', is a recently published paper that attempts to explore why schools are underrepresented in their use of social media as a method of communicating and engaging their community of parents. When the rest of the world has gone social media mad (including school parents), why don't schools play in the space? Read on

WEB  As we look ahead over the next 20 years its becoming increasingly apparent that the make-up of our candidate pool is going to change considerably. Sure, we will still have our fresh-faced university graduates, our gung-ho ladder climbers and our senior professionals but we will also have a surprisingly youthful crop of baby boomers aged anywhere from 70 up vying for jobs. Read on

WEB  Welcome to a special Digital People profile in support of XMediaLab's upcoming XML Film X-tended event on Wednesday & Thursday July 28 & 29 in Melbourne. This event explores what digital can bring to film with a focus on 'transmedia' which is the use of digital platforms to extend narrative and build interactive content around a linear property - think of the innovation we have recently seen in films such as Avatar, Pirates of the Carribean and Transformers. We have profiled several speakers appearing at this event where they forecast key trends in this fascinating digital segment and highlight their experiences. I heard great things about the recent XMediaLab Event in Sydney and followed the twitter hashtags with great interest. Melbourne is also sure to please. You can see information and grab your tickets at the end of this profile..... Read on

WEB  Apples App store now offers 230,000 apps, which have been collectively downloaded 5 Million times. Android is catching up fast with 65,000 and GetJar, an independent mobile store claims 72,000 apps and 1 Billion downloads. Its all part of a platform war between different mobile operating systems, but that aside we asked industry luminaries what is their favourite mobile application, and why? Read on

WEB  What's that, you say? Do I mean I'm actually happy about the loss of Australian jobs, about annoying telemarketers who have no understanding of local nuances and language? Read on

WEB  Now that user generated content has been part of the digital landscape for a few years, what is your view about it? Is anyone genuinely monetising it? Is it eroding or enhancing the value of traditional, professionally-created content? How has it re-positioned the market for 'traditional' digital media publishers? Read on