WEB  I'm moving back home to Sydney in a couple of weeks (looking for a job too ... anybody need a great insight manager??) and that means I'm spending a lot of time looking at the industry in both Australia and the UK. What I see are some striking differences. Read on

WEB  Fifth in an occasional series looking at emerging digital employment opportunities Having someone do the heavy lifting for you online – reviewing the buzz about you, responding to negative comments and creating and posting positive content – certainly has its appeal. Read on

WEB  One of the many wonderful things about the web is that your content stays online forever. While that may seem frightening at first (especially if you fear bad press), it is a concept that excites me as a marketer. Read on

WEB  Just before Christmas I had the honour of being best man to one of my life long friends. Of course with that honour came an equal measure of paralysing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man a few years ago where I still to this day cringe at just how much I fluffed it. Read on

WEB  When people search for you by name on the web, what do they find out about you? How does this information affect your personal brand? Read on

WEB  Succumbing to the promise of "more for me" (and some excellent deals in the post-Christmas sales), I recently purchased a digital television (and yes, I will plant a few trees in penance for the extra electricity generated). This leads me to a question: Am I the only person who thinks it's weird that the faces heralding TV's digital revolution are somewhat familiar, with names like Sergeant Schultz, Maxwell Smart, George Jetson and Gilligan? Read on

WEB  Australia has always had a healthy obsession for a few things that make this country great. Things like your favourite sports team, a great day at the beach and a backyard BBQ, are topics that can consume a large amount of time and conversation. There is one oddity that continues to boggle my mind, which is the focus on PPC when it comes to online marketing spend with lower regard for other search activities, like SEO for example. Even now with more and more knowledge emerging it seems that PPC still has the advantage on SEO in Australia by a large margin. Read on

WEB  A major frustration of mine is seeing organisations pay little attention to their web presence. They run old, rarely updated websites that provide the user with little information and a generally poor experience. These organisations are finding it increasingly harder to compete and will be left behind unless they totally re-think (or start thinking about) online. Read on

WEB  There is much talk these days about the shift from Web 2.0 to Web 3.0. What does this really mean? What are the differences between the two, and how is this building into our everyday lives? In this post, we are going to cover the past phases of the internet and look at where it is going and how we can utilise this shift in all the ways we can. Read on

WEB  Google has announced that they are introducing new 'real time' features to their search results. This means that users can now see live updates from social media platforms like Facebook, MySpace and Twitter, as well as headlines from news and blog posts, published just seconds before. Although real time search has been available on many other platforms, this represents a fundamental change, and it will have considerable implications for marketers and the brands that they manage. Read on