John Lynch

MOBILE  I experienced iTunes customer experience first hand and its worth sharing for two reasons. Its a great example of speedy and correct process in resolving an issue, but another example of not choosing to fix the core reason for the problem. With Mobile commerce finally realising its long overdue potential as the next great commercial channel, brand trust and good customer service is critical to successful uptake or another false dawn. The below personal experience may illustrate iTunes apparent position on revenue vs. customer service, judge for yourself.
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David Jackson

MOBILE  Pundits have been predicting for years that mobile is the future of the Internet. Turbo-charged by the release of the half-phone, half-laptop hybrid iPad, it looks like the future is finally arriving. Here are some interesting statistics I've uncovered.
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Mike Boyd

MOBILE  You sweat bullets when an app is submitted to Apple for review - or at least we do - so it's nice to know that the review process is thorough.
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Jon Mooney

MOBILE  The smartphone sector has been hotly contested over recent years, with companies including Apple, Google and now Microsoft battling to win the hearts and minds of consumers with their smartphone platforms. And in amongst all this hype the majority of marketers and their mobile developers have focused their attentions on developing campaign based apps solely for the iPhone platform.
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Nishma Shah

MOBILE  Since retailers are facing tough times with sales going down, mobile marketing is an easy way to target their customers as well as attract new ones, generate repeat business and drive customers to the retail stores via mobile sites and mobile coupons. The outlook for 2010 holiday sales appears to be tepid amid consumers' concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
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Richard Mergler

MOBILE  The IAB Australia Awards are always a great showcase of online and interactive campaigns that have run through the year and this year was no different. However one thing stood out this year - the increasingly important role that mobile has to play in brand loyalty and retention.
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Cameron Wall

MOBILE  As the world wide web gears up for the full unleashing of HTML5, some web browsers are already supporting some elements of HTML5. The support varies widely, although almost all Smartphones support the new standard already which has to make one wonder why Apple and Google have thrown so much weight behind it already.
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Tiphereth Gloria

MOBILE  As an early adopter of the iPhone, I've noted its enthusiastic uptake in Australia. Looking on the streets and in meetings, it seems to be the dominant phone, at least in Sydney. Recent statistics prove this, showing the iPhone and iPod touch is dominant operating system - 93% of phones or mobile devices accessing the internet in Australia and NZ are iPhone iOS.
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Stuart Rankin

MOBILE  There have been a few false starts in the Mobile Marketing space. These false starts have only confused marketers, businesses and consumers alike. But with the success of Smartphones, such as the iPhone and others, Mobile Marketing has finally got a seat at the Marketing dinner table, albeit a high-chair for now.
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Ralph  Simon

MOBILE  The next year promises to significantly extend the growing power of mobile platforms in music and Artists and repertoire (A&R). Labels and artists need to take a much more incisive view of how mobile content can accelerate music sales by improving the digital bundling of an artists work.
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Richard Mergler

MOBILE  Coffee - what is best - a chilled caramel mochaccino or a double decaff pumpkin spice frappuccino? Probably neither... Were Jobs and Schmidt settling an argument or working out who owns what?
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Brad Down

MOBILE  "Video everywhere" Sydney based entrepreneurial outfit Known are at it again with a new startup delivering mobile video optimised for any device and any network condition. Their new platform is currently in beta and they are looking for companies that are willing to trial the new mobile video encoding and delivery system in real world scenarios. There will be a limited intake through February so get in quick
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Cameron Wall

MOBILE  It is very clear to me and other people that work solely in the Mobile ecosystem that the medium is huge for marketing and social interaction. The two main reasons are its wireless therefore truly mobile and its personnel (my handset, my stuff). It is also clear that the traditional "Digital Agencies" that have spawned over the past decade will not have the right expertise or people to deliver what Brands want.
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Richard Mergler

MOBILE  I am enormously excited by the recent Google acquisition of AdMob, because it brings focus on what has been, to date, the much hyped potential for the mobile ad market. But what does it really mean for marketers, publishers, agencies and everyone in between? There's no doubt that Google is exceptionally influential and this deal has now validated the power, reach and value of the mobile marketing industry.
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John Callaghan

MOBILE  How can newspapers make money from their digital assets? The answer may be through mobile applications, Apples recent decision to enable 'in app purchases', supplementary content purchased from within iPhone applications, has been adopted by the Spectator magazine....
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Nick Mayall

MOBILE  Recently there has been a lot of hype about Augmented Reality as it applies to mobile devices. There are AR apps coming out for just about every flavour of smart phone with a distribution channel. But that begs the question; are they useful or is this just another fad that will be gone as quickly as it appeared? That question can only be answered by the app developers who are feeding consumers' current insatiable hunger for AR. If something comes out that truly captures the public's imagination or helps change the way we do things, then there's a chance that it may be here to stay.
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Richard Mergler

MOBILE  There are currently four* billion mobile phones in use worldwide and there are almost seven billion people. Mobiles have exceeded the number of TVs and computers and unlike those devices, mobiles are carried everywhere and are hardly ever turned off. Achieving this milestone confirms there is continued solid demand in the mobile industry and it puts the global market on a path to reach a staggering six* billion connections by 2013. A captive audience of four billion people represents an awesome opportunity for advertisers to grab their attention, even though it's on a small screen, with well targeted relevant advertising messages via mobile websites.
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Sally Mills

MOBILE  Last year, 2008, saw two major but different developments in mobile: the Android operating system from Google and the phone from Apple. What will their impacts be on the mobile sector over the next two years and which will be greater?
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Richard Mergler

MOBILE  In the last few years we've copped a lot of flack about the hype surrounding mobile internet and how it was going to be the next big thing to take the market by storm. A few barriers including handset browsing functionality, high data costs and slow network speeds had until recently limited mobile internet's growth in Australia, but we've now seen those barriers disappear and 2009 really is shaping up to be a huge year for mobile internet.
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Sally Mills

MOBILE  See what 13 of the industrys leading lights have to say on industry issues and developments. Thanks to John Butterworth, Dominic Carosa, Martin Dalgleish, Adam Dunne, Tony Faure, Steve Fanale, Paul Fisher, Guy Gadney, Lee Stephens, Hannah Schwartz, Liam Walsh, Jennifer Wilson and Jenny Williams.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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