MOBILE  For me, ever since I switched my focus from the fixed Web to Mobile in 2000 it has been the year of Mobile that never really permeated in to mainstream media. I think the reason for this is simple yet not seen as obvious to most, as Mobile as a communication device has played in two main streams since the first voice call in 1946.
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MOBILE  Oded Ran is on the show to talk about Touchnote, the mobile app to physical postcard service. Topics include preloading apps on handsets, and how to react when Apple launches a copy cat product in your space. James talks about the Developers Guide to the Parallel Universe. Hosts:Chris Book and James Parton
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MOBILE  There are more than 555,000 apps in the apple store, with android not far behind at around 450,000, and both platforms are growing faster than any of us can keep up with.Essentially, if you set up a new store on a main street in Sydney, when you open the doors and look around youll find 10 -15 store fronts right next door, selling exactly the same stuff as you. Unless you have something really compelling or a solid mobile marketing strategy youre probably going to be closing the doors before I finish writing this article.
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MOBILE  The Smartphone. For two years we've seen a swarm of predictions about the future of these handsets. DigitalTrends released an article last year about Smartphone potential; they'll replace computers, they'll connect you to your surroundings, they'll pay your bill and book a cab home.
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MOBILE  It amazes me how many retailers in Australia simply ignore what is now possible using digital and especially Mobile to drive foot traffic and revenue. What I tend to find is that most efforts of late are focussed on building e commerce capabilities, (apparently to curb the shift in offshore purchasing), and also the continued email marketing and now with some social media thrown into the mix.
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MOBILE  Five years ago I ran a QR (short for Quick Response) campaign in the Tokyo underground targeting IT line managers, CIOs and COOs . Considering the funds and time we put into the campaign, the target audience, the knowledge that audience had of what QR codes were and the high proliferation of rich phones relative to the target audience, the results were impressive. Lots of activity on the site with the downloadable paper we were pushing exceeding downloads by 100%. I tried again in Sydney two years and the response was a flat line, so at that point I decided to shelve QR codes until there use grew to come close to Japan. Five years on and back from Japan, QR codes are everywhere, what happened in the West?.
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MOBILE  Google the guys we love to hate have delivered another set of bad news for the mighty Apple. New research* from Nielsen suggests that the future is looking very good for them as they make even further strides in the battle of the Smartphones. In the US 18-24 year olds were significantly more likely to purchase a phone with an Android operating system than iOS or Blackberry. 27% of all active phones in the US are still iPhones but its the change in taste of the youth market thats very telling.
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MOBILE  When creating an SMS marketing message there are some very basic things in that you need to remember to do so you don't annoy your subscribers. One of my other businesses is an SMS marketing website and I am constantly surprised at the amount of marketers that attempt to send campaigns without these basic things in place. As an SMS is limited in size people try to save characters in a variety of ways and sometimes forget to put in the most basic of information.
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MOBILE  Clean Up Australia Day turns 21 this year. To celebrate, Clean Up Australia has launched their first-ever iPhone App! The Clean Up Australia Day iPhone app is encouraging tech-savvy volunteers to share their experiences online and encourage other Australians to do their bit for the nation's largest community participation event.
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MOBILE  I've just spent a few hours with The Daily and I'm pleased to say that it's a pretty good app - which it should be given the hype and investment from News Corp and Apple.
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MOBILE  I can see this being told to children around 2020 or perhaps even earlier. The advent of NFC (Near Field Communication), is fascinating to say the least, the technology been around since 2003 just waiting for a platform to live on, and now it seems that with the penetration of Smartphones in developed regions the time has come.
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MOBILE  In recent years marketers have gravitated towards developing mobile apps over developing a single mobile website. Their rationale was that apps deliver a far richer experience than mobile web, but as 2011 starts it's time to also put that myth to bed as it's simply no longer the case.
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MOBILE  With the New Year in full swing, so too is, the debate about what will be hot and not. I have put together a list of what I predict will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.
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MOBILE  My speciality is Mobile, but if I had a quid for every time I was privy to negative murmurs in the industry about the wrong people being employed in the wrong role, I could buy that elusive summer house in New Zealand I had always dreamed of. 2011 is the time to tackle this elephant in the room; how can the digital Marketing industry and mobile in particular ever develop when no new faces are able to contribute to the next big, game changing, brilliant idea?
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MOBILE  I experienced iTunes customer experience first hand and its worth sharing for two reasons. Its a great example of speedy and correct process in resolving an issue, but another example of not choosing to fix the core reason for the problem. With Mobile commerce finally realising its long overdue potential as the next great commercial channel, brand trust and good customer service is critical to successful uptake or another false dawn. The below personal experience may illustrate iTunes apparent position on revenue vs. customer service, judge for yourself.
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MOBILE  Pundits have been predicting for years that mobile is the future of the Internet. Turbo-charged by the release of the half-phone, half-laptop hybrid iPad, it looks like the future is finally arriving. Here are some interesting statistics I've uncovered.
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MOBILE  You sweat bullets when an app is submitted to Apple for review - or at least we do - so it's nice to know that the review process is thorough.
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MOBILE  The smartphone sector has been hotly contested over recent years, with companies including Apple, Google and now Microsoft battling to win the hearts and minds of consumers with their smartphone platforms. And in amongst all this hype the majority of marketers and their mobile developers have focused their attentions on developing campaign based apps solely for the iPhone platform.
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MOBILE  Since retailers are facing tough times with sales going down, mobile marketing is an easy way to target their customers as well as attract new ones, generate repeat business and drive customers to the retail stores via mobile sites and mobile coupons. The outlook for 2010 holiday sales appears to be tepid amid consumers' concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
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MOBILE  Why does technology still seem to turn logical marketing brains into mush? The proliferation of MOBILE APPS is obviously a hugely poignant issue in the mobile world and the very reason so many strategies are currently being re-addressed by virtually every player globally; beyond the dominant MNO walled garden of old. But, is it just me or are some very familiar bells ringing in our ears again?
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