TECHNOLOGY  Faster internet connections and cloud applications might just be the key to Australian businesses being able to grow their online presence, expand their customer bases, and ultimately be able to compete globally with ICT powerhouses.
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TECHNOLOGY  Observing the world at the moment is like watching a multi-car motorway pile up. It all seems to happen so slowly, but it's inevitable that when the brakes are applied by some and directions changed by others that a big crash will happen.
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TECHNOLOGY  This was a concept that caught my eye at the CES 2012 in Las Vegas. It was a first look at the Transparent Samsung LCD smart window. This is a product looking for ideas especially from a media point of view so well worth a look.
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TECHNOLOGY  Happy New Year. As 2012 starts to get into the swing on things and CES is upon us once again, I am looking forward to what will hopefully be a definitive year for IP and TV. First however, a quick review on how I did with my 2011 predications;
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TECHNOLOGY  Social Media & NFC - Two of the hottest topics in marketing for many years. NFC (Near Field Communication) is the a two way contactless communication technology starting to work its way into our daily.
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TECHNOLOGY  The dumb box in the corner is definately getting smarter, clearer, bigger, thinner and sounding better. It has also apparently reproduced and invaded more rooms of your house and teamed up with companion devices to infiltrate, digitise, personalise even revolutionise your TV viewing life. Should we be getting excited now?
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TECHNOLOGY  Imagine the scene, you are in the Garden of Eden-net, being tempted by the Search Serpent to eat from the Tree of Knowledge of Good and Evil in exchange for great wisdom. Do you side with the serpent, become all knowing but be condemned to a lifetime of servitude or stay pure and battle through using only your own knowledge and capabilities? Such is the biblical dilemma facing Motorolas customers
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TECHNOLOGY  So here is a challenge. Imagine you are entering into a lift and a fellow traveller strikes up a conversation as you ascend skyward. 'What do you do'? he asks, 'I am in OTT' you proudly respond. 'What is OTT?' he probes. So now you have six floors to go, about 30 seconds of talk time left and your professional reputation to defend. What do you say?
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TECHNOLOGY  The internet has changed the way we communicate, make decisions and shop and now it is changing the way we consume TV. Thats right a TV revolution is upon us, and both traditional and digital marketers alike need to take note, of some of the key trends that are changing TV as we know it because it will have implications for all. This article looks at 3 key trends in the evolution of TV.
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TECHNOLOGY  Following the success of the Android OS on mobile handsets and tablets is it only a matter of time before TV manufactures look to Google to offer Android as the standard OS for a new breed truly smart TVs?
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TECHNOLOGY  I have personally been in what is known 'digital' industry since the birth of the Internet back in 1991 when Connect.com.au was born with Hugh Irvine and the boy's, and Mobile since 1999 working for Connect. The next year on March 10th exactly on the day of writing this, the 'Dot-com Bubble' burst and everything in and around it came crashing down
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TECHNOLOGY  Recent textile innovation by scientists could herald a bright new era for smart fabrics and possibly have an impact on digital marketing. The concept of smart fabrics is not a new one. Back in 2004, the Applied NanoBioscience Center at Arizona University developed two prototype biometric bodysuits which were displayed at that year's WIRED NextFest. The first was military; a built-in fuel cell could power soldiers' equipment for several weeks, while sensors monitored health and pathogen levels in the environment, feeding data back to the suit's display.
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TECHNOLOGY  Niels Bohr a Danish physicist famously said 'Prediction is very difficult, especially about the future'. Deloittes have a go at this task every year and have just released their 2011 predictions. In this game youre only as good as your last prediction so before I looked at 2011, I had a look back at the 2010 predictions and it was a mixed bag of results to be honest. This was their stab at it, so judge for yourself?
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TECHNOLOGY  If you're looking for the top digital story of 2010, it would be hard to go past the introduction of the iPad.
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TECHNOLOGY  British writer and scientist Arthur C. Clarkes third law of prediction states that 'sufficiently advanced technology is indistinguishable from magic'. Have a look at this and tell me if it could be possible?
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TECHNOLOGY  Torrents and illegitimate streaming sites continue to gather momentum due almost solely to an unfortunate disregard for basic economics when it comes to online transactional content pricing and supply. To grow online revenues, content owners need to give a little and meet the market.
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TECHNOLOGY  2011 will see the distillation of a lot of blah technology into more focussed and useful elements. There are currently too many web apps, mobile apps, CMS systems, blogging platforms, transaction platforms, ecommerce engines CRM systems, communication methods and none of them really ever seem to do exactly what we want. This year 'should' see the best elements of these technologies start to come together in genuinely useful and productive ways. I am not much for making predictions but this year I am going to make a few pitches to left field and see what happens.
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TECHNOLOGY  Soon we will be able to rent Web Apps for an hour, a day or a week. Imagine the scenario where you only require Photoshop for an afternoon - that will be $7.99, or for the entire day $19.99, and for a five-day week set aside $70.00. Once the Web App is on your desktop it will operate exactly the same as the original desktop versions did in 2010, only with the embedded time-out function that kicks in at the end of your allocated 'rental' period.
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TECHNOLOGY  I spoke to many etailers/Marketing leaders at Shop.org, about what they thought of the event. Several of these were international visitors. All, were equally impressed with the conference, but what interested me about the feedback was the view from UK attendees that I met.
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TECHNOLOGY  The fragmentation of TV delivery is revealing some exciting times for Australian marketers, media owners and audiences. The humble television has come a long way. Not since those early Saturday mornings sitting on the couch in suburban Sydney watching Thunderbirds has TV been at the front gate of such a field of opportunity - both for content providers and consumers.
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