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TECHNOLOGY The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
TECHNOLOGY I received my new Apple Watch last week, as always with Apple, beautifuly packaged and I opened it with the reverence I reserve for Apple products. I laid the bits out and was first struck by the cleverly designed plug which was a little box, but with a flick, hey presto a standard UK plug. Genius, good start, what's next I thought....
TECHNOLOGY Love them or loath them, Uber has done one thing, it has shown that it understands that convenience is not just about saving physical effort and time, but about saving mental time and effort. This is the emerging disruption category of 'convenience tech' and the Uberfication of everything.
TECHNOLOGY Will the TV business collapse in 2013? Has linear TV been forever disrupted by new developments in over the top content, connected TV and multiple device viewing behaviors? The answer is a resounding no, as linear Television is about to be lifted into even greater heights by the above new mediums, technologies, platforms and consumer behaviors.
TECHNOLOGY Social TV and participatory television have emerged as major forces in the convergence of the digital and broadcast world. While new integrations are occurring daily, many still wonder, how do we monetize Social TV? What methodologies can we utilize to enable new and powerful streams of revenue?
TECHNOLOGY If Content is king and data is queen, surely interaction and socialisation must be the other two members of the television royal family. The terms Social TV and Interactive TV however, barely do justice for the wild west of emerging TV. A disruptive space that is ready to be dived into deep with formats encompassing a more "Blendable Reality".
TECHNOLOGY I was prompted by an article in Tech Crunch regarding how TED had revealed its Top 20 Most-Watched Talks. Two Sixth Sense technology videos occupied the third and fifth spots with 9.2 MIllion and 7.5Million views respectively. It was in fact 2009's Invention of the Year and the most exciting part, it was going to be open source. So what happened, why are we still waiting?
TECHNOLOGY Found this infographic which was figures from Econsultancys Conversion Rate Optimization Report 2011 remixed by Monetate. It covers the goal of all online marketers and etailers to deliver an engaging web experience that sells product. What was a surprising find is that less than half test the checkout process, so critical for all sites regardless if you esell or not.
TECHNOLOGY Google have been working on their glasses for 2-3 years now and it seems like they could launch a working product in 2013. It offers you a heads up display freeing up your hands. They have built-in camera, GPS and offer email and web searches on surface of glasses. Prototypes now being tested in the real world, this could be Google's iPhone moment, but it raises some questions...
TECHNOLOGY The dumb box in the corner is definately getting smarter, clearer, bigger, thinner and sounding better. It has also apparently reproduced and invaded more rooms of your house and teamed up with companion devices to infiltrate, digitise, personalise even revolutionise your TV viewing life. Should we be getting excited now?
TECHNOLOGY Imagine the scene, you are in the Garden of Eden-net, being tempted by the Search Serpent to eat from the Tree of Knowledge of Good and Evil in exchange for great wisdom. Do you side with the serpent, become all knowing but be condemned to a lifetime of servitude or stay pure and battle through using only your own knowledge and capabilities? Such is the biblical dilemma facing Motorolas customers
TECHNOLOGY So here is a challenge. Imagine you are entering into a lift and a fellow traveller strikes up a conversation as you ascend skyward. 'What do you do'? he asks, 'I am in OTT' you proudly respond. 'What is OTT?' he probes. So now you have six floors to go, about 30 seconds of talk time left and your professional reputation to defend. What do you say?
TECHNOLOGY The internet has changed the way we communicate, make decisions and shop and now it is changing the way we consume TV. Thats right a TV revolution is upon us, and both traditional and digital marketers alike need to take note, of some of the key trends that are changing TV as we know it because it will have implications for all. This article looks at 3 key trends in the evolution of TV.
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Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on