Denise Shrivell

PEOPLE  Welcome to Digital People where we profile Heather Albrecht, Digital Strategist from Digital Connections. Heather offers many valuable insights into the changes & shifts society, business & our industry continues to experience through technology. She also highlights the importance of social media across all levels of business, not just through their marketing strategy. Well worth the read.
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Denise Shrivell

PEOPLE  Welcome to Digital People where we introduce Chris Erb, VP of Brand Marketing at EA Sports & an international keynote speaker at Ad:Tech in Sydney from Mar 14. Chris outlines his role & career journey & recognises the global size & growth potential of the 'active space' gaming industry. You can see more details on Chris's (& others) appearance at Ad:Tech through a link at the end of his profile.
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Denise Shrivell

PEOPLE  Welcome to Digital People. To start off 2012 I've asked several previous Digital People to look into their crystal ball and offer predictions, from their perspectives, for the year ahead. As you'll see we've attracted a broad range of interesting views. If you'd also like to share your forecasts you're welcome to add your comments. I look forward to bringing you more profiles throughout the year
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Digital MinistryUK

PEOPLE  Welcome to Digital People where we profile interesting people at the coal face of digital innovation and ask them what inspires them, whats hot now and future technology trends to watch out for. Today we have Howard Goldkrand, an all round interesting guy, digital nomad, artist that works across all media including digital and more. If you want a different perspective from the mundane, read on..
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John Lynch

PEOPLE  As media professional we are at the cutting edge of communication technology. The upshot is a dependency on always been connected and available. We equate this outlook to being uber-productive and included in the group, however we are in fact fragmenting our work lives into smaller shallower experiences that that is killing creativity, preventing skill mastery and risks the future of our careers.
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Denise Shrivell

PEOPLE  Welcome to the final Digital People for the year where we offer an overview of the 19 profiles presented during 2011. This year the measurement issue has given way to two further themes being exchanges & automation of the digital media trading process & issues surrounding talent, recruitment & training of digital media talent. Thanks to everyone who participated & supported Digital People....
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Denise Shrivell

PEOPLE  Welcome to Digital People where I'm pleased to present Rohan Lund, CEO of Yahoo!7 who offers insights on a range of issues in our industry. Rohan forecasts an even more significant shift to mobile marketing with increasing capabilities on formats & audience targetting. Interestingly, he highlights group buying as the sector to keep an eye on. Great read from a key person in our industry....
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Denise Shrivell

PEOPLE  Welcome to Digital People where we introduce Geoff Hird, Publisher at Westwick-Farrow Media & Chairman of Publishers Australia. Geoff shares his views on the challenges facing the magazine & publishing industry & highlights their many opportunities as they focus on reaching audiences through multiple digital platforms. He also discusses the upcoming Magazine Week event in Sydney next week...
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Denise Shrivell

PEOPLE  Welcome to Digital People where we profile Megan Clarken, Managing Director -Media- of Nielsen. She shares her views on the current state of the digital media market & notes traditional media's extension into various digital platforms. Megan also highlights the challenges & opportunities surrounding revenue yields & the repurposing of content for multi-media platforms. Good read - thanks Megan...
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Brad Down

PEOPLE  Hearing about the death of Steve Jobs for me was one of those 'where were you when it happened' moments. At the time I was sitting on the Manly Fast Ferry half way to the office. a couple of years ago if you had stood at the front and looked back at the passengers you would have seen a sea of white newspapers but now its all heads down staring at the little screen that connects us to the world.
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Denise Shrivell

PEOPLE  Welcome to Digital People where this time we feature Mick Liubinskas, co-founder of Pollenizer - where he helps turbo-charge web based start-ups. Mick's insights jump off the page with a range of opinions such as the opportunities & challenges China offers as well as the downside of an always connected & on-screen society. He also asks us to 'embrace the chaos' - great advice, great profile...
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Denise Shrivell

PEOPLE  Welcome to Digital People where we profile Aden Hepburn - Head of Digital at IdeaWorks+Y&R Sydney & in his spare time, creator of one of the most popular digital blogs worldwide - Digital Buzz. Aden highlights issues surrounding the sheer pace of change in our industry, the rise of the social media 'guru' & the constant theme running through profiles this year - talent & recruitment. Great read -
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Denise Shrivell

PEOPLE  Welcome to Digital People where this time we profile Andrew Reeves, Strategy Director at ZenithOptimedia. He brings us his interesting views on digital media including the increasing differientiation between brand & performance advertising, the challenges of recruitment & ongoing education & the evolution from analog forms of media to digital platforms. A good read with highly valuable insights...
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Denise Shrivell

PEOPLE  Welcome to Digital People where we regularly profile the most well known and experienced people in the digital media industry. This time I'm pleased to introduce Alex Littlejohn, APAC President of the Adconion Media Group and Interactive Advertising Bureau (IAB) Board Member. As well as outlining his role with Adconion and their market position, Alex shares his views on the fast changing practice of digital advertising trading through demand side platforms (DSP's) and exchanges, the opportunities these present and what they mean for traditional media trading. He sights and forecasts the ongoing significance of Facebook through the creation of their own 'eco-system'. Alex also highlights the need for expenditure and resources to be put into ongoing training and development. A highly worthwhile read......
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Denise Shrivell

PEOPLE  Welcome to Digital People where I'm pleased to present Tony Faure who identifies himself as a 'media guy' and outlines his previous roles launching Yahoo! in the Aust/NZ market and as CEO of both Homescreen and ninemsn. He also talks about his current involvement in various digital media businesses. Tony brings us his views on the current market and contrasts the strategies of independent and major publishers within the changing media landscape. He also highlights three key challenges facing our industry and discusses an opportunity for publishers and an ongoing need for marketers - the development of a better understanding of their audiences. Thank you to Tony for getting involved with Digital People....
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Denise Shrivell

PEOPLE  Welcome to Digital People where I'm pleased to present Ellie Rogers, National Digital Director at Ikon - who brings us one of the profiles of the year. She offers rich insights into major media agencies and their management of the evolving marketing landscape with digital becoming central to their business. Ellie recognises several recent positive moves and highlights a comprehensive range of issues such as data capture, the need for increasing transparency, the rise and rise of Facebook - and cross platform integration. She also forecasts specific upward and downward market trends including the coming age of the math geek in our industry. This profile is not to be missed.....
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Denise Shrivell

PEOPLE  Welcome to Digital People where this time we introduce Laura Peck, Director at E&L Consultancy which offers a range of services to both local and global clients. Previously she's been involved in what she describes as a 'roller coaster' ride of major roles within agencies, clients and publishers. Confessing a love for all forms of media - bought, owned and earned, Laura brings us her interesting views including insights into the state of our current market and forecasts collaborative consumption as a key area. She also recognises the size of the Australian market and the limitations this can bring and highlights Mumbrella's recent Media Manifesto as a worthwhile iniative to help evolve and improve our future industry. Thanks to Laura for getting involved with Digital People......
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Denise Shrivell

PEOPLE  Welcome to another Digital People profile where this time I'm pleased to introduce Nick Bolton - Head of Media and Entertainment at internet broadcasting company - Viocorp. Nick shares the interesting story of his path into the digital industry and then Viocorp which has gone from the founding team of 4 in 2005 to a growing staff of 70 now - impressive. Video - and everything under this general umbrella - is recognised as a key growth sector in our industry and Nick offers his views from this perspective highlighting current opportunities, challenges and market forecasts. He also highlights a very useful roll of media resources to stay up to date in this sector. A good read.....
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Denise Shrivell

PEOPLE  Welcome to the 77th Digital People Profile where this time I am pleased to present Brad Howarth - long time IT and technical journalist, author and speaker who has worked with a number of well known publishers and recently co-authored with Janelle Ledwidge - A Faster Future - a book regarding the future evolution of broadband technology and its impact. Brad brings us a unique perspective on our market as a long time and highly immersed observer on the broad range of issues affecting the digital media industry. He recognises the exciting time we are currently navigating through and the opportunity this brings particularly surrounding data as the new currency. He also highlights the need for our industry to communicate outside of our own boundaries. Overall Brad shares his highly interesting views and I thank him for his involvement with Digital People....
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Denise Shrivell

PEOPLE  Welcome to another Digital People profile where this time we hear from Head of Online and Mobile at PHD Australia - Lauren Oldham. Lauren is also co-chair of education on the MFA's (Media Federation of Australia's) Digital Committee. She comes to our market from the US and shares her experience as well as an update on PHD's market position and forward plans. She brings us her thoughts on the increasing pace of change we all experience day-to-day and highlights an issue which is gathering speed - the need for more automated systems to deal with a real-time media buying environment across not only digital but other media platforms. She also anticipates the many innovations the NBN (National Broadband Network) will offer the digital media industry. Thank you Lauren for getting involved with Digital People and for offering your views....
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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