ADVERTISING & MARKETING  A ton has been written recently about the current craze around influence scoring. Klout in particular has been under the spotlight for attempting to summarise a persons social influence down to a single number. Should we care about our scores? Well personally I'm torn, so here is my brain dump pro and against.
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ADVERTISING & MARKETING  OK, seriously folks. Playing music in the workplace - good or bad? I'm not talking about (bad) karaoke performances during the Christmas party or the odd break out performance from a bored colleague - although they can be fun too. Nope. I'm talking about normal, everyday background music from the radio or iTunes to add a bit of colour and flavour to an otherwise bland and stale workplace.
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ADVERTISING & MARKETING  Episode 4 of Hashbang.tv with indistry experts Chris Book and James Parton. This week we are joined by Anthony Ribot from small but very successful Brighton Mobile Agency Ribot. Anthony gives us some interesting insights on how you land a large fish like Tesco and a key point is the need to understand your market and not navel gaze at your technology.
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ADVERTISING & MARKETING  Something different? DM is partnering with #Bang TV, the alt-voice of the UK digital scene - Thibaut Rouffineau from Wireless Industry Partnership talks about Hack Days, the secrets of a successful start up's, European digital companies vs American. Chris and James reflect back on Blackberry Dev Con, FourSquare's and NFC, and spammy apps cross posting on social networks. Tell us what you think.
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ADVERTISING & MARKETING  Sir Martin Sorrell, chief executive of Advertising giant WPP, has warned that facebook is "a social network, not a commercial network. And therefore you use it commercially at your peril"*. His assessment suggests he may not invest in the upcoming IPO, but is he right? Who better to understands the future value of facebook than a man who represents an industry that will determine that future?
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ADVERTISING & MARKETING  Today I unsubscribed to Groupon as todays email was the last straw. Not one product in the 10 listed or any in the last few weeks has in any way tickled my fancy. But whats worse, they do not make any effort to try and personalise my emails. As a result I am out. It is now officially spam to my inbox and makes me join the chatter around Groupons long term survival.
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ADVERTISING & MARKETING  We are loving Pinterest in the office. It is a great tool for creating collaborative moodboards for inspiration. But brands are getting into even more of a lather about it than we are and we can understand why. Here are six reasons why brands are going crazy for the internets newest darling.
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ADVERTISING & MARKETING  In e-commerce we can easily link a specific customers behavior to a specific sale, we can go through the customers' shopping path over and over again, analysing why they did or didn't shop at our site. These are simple actions yet these actions are overlooked by millions of sellers each day.
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ADVERTISING & MARKETING  Now that Social media usage is main stream how will companies and brands differentiate themselves when it comes to their social media marketing programs in 2012? It is now no longer as simple as launching a Facebook twitter and YouTube channel or picking the top 10 influencers in a particular industry to engage with.
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ADVERTISING & MARKETING  Its happening in quick succession, McDonalds took a beating after its poorly thought out #McDstories attracted a group of people who havent had as much fun since the Super Size Me Film debate. Yesterday it was LA Fitness turn to commit Brand Tweticide. Have a quick read on what NOT to do.
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ADVERTISING & MARKETING  So here we are; the start of another year. Having settled back in to the swing of things after a much needed festive break, we've looked back on the events of 2011 to make our (slightly belated!) predictions for the key digital marketing and retail trends of 2012. So here goes...
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ADVERTISING & MARKETING  The merging of Digital and TV will mean that media planning will change. As part of the on-going series of articles on how Digital TV is will, and is already changing online media here are seven pointers for 2012 and onwards.
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ADVERTISING & MARKETING  Digital predictions for 2012 are a dime a dozen so I have taken a slightly different approach by detailing what I believe is most important for marketers to think about and focus on in the year ahead.
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ADVERTISING & MARKETING  There are few times when you see that a threshold is crossed, you understand it, and its your new expectation of computing. The mouse did it, Google search did it, the touch screen on the iPhone did it for mobile computing as did the app store and if you are to believe the hype, Apples Siri just did it again.
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ADVERTISING & MARKETING  The Communications Council’s Digital Committee has launched a set of digital pitch guidelines in an attempt to address the increasing challenges faced by digital agencies in pitching for business. Produced by leading digital agencies and experts, the guide aims to deconstruct the reasons for pitching, client objectives and the best practice processes that can be adopted to reach better results f
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ADVERTISING & MARKETING  Protecting your reputation online is an important consideration for businesses of all types and sizes. By producing and sharing relevant and unique content you can make sure you're well-represented when people take to the internet to research you or your products. With this in mind, here are 4 suggestions business owners and marketers can action...
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ADVERTISING & MARKETING  Explaining the revolution of marketing over the past few years can be a little tricky, there are many theories out there. Quite a few of these are complex and revolve around technology, platforms and this intrinsic shift to digital. That doesn't do it for me, the big shift has been in people, not just the group we call consumers. When did Advertising and Communication get divorced?
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ADVERTISING & MARKETING  I must warn you that this will probably end up being my most personal blog post yet, however reading it might also end up being your most well spent minutes in a long time. Everyday a market more than twice as big as China and India combined is being overlooked. The population of this market is often e-commerce savy, high spenders and brand loyal.
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ADVERTISING & MARKETING  Apple iCloud has indeed demoted the PC to being a mere device and more, as the Apple CEO Steve Jobs puts it 'the centre of your digital life into the cloud'. With its humble beginning (or shall we say a late appearance on the scene) as the company that revolutionised the Smartphone, Apple is all set to give a tough fight to its digital competitors such as Google and Amazon with its cloud computing
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ADVERTISING & MARKETING  Not long ago we were getting excited about the red button on interactive TV. You could vote or play along with a game show but on the whole, red button style interaction was pretty limited. Now we are now entering a second, much bigger, wave of TV viewer interactivity both active and what facebook call 'frictionless' that will change the way we interact and consume TV content going forward.
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