Claire Cooper

TECHNOLOGY  As we delve further into an age of digital personalisation, getting our dirty mitts on more customer data than we know what to do with, how will we know (as marketers) when we have over-personalised? When does personalisation become a dirty word for customers?
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Claire Cooper

INDUSTRY TALK  Just in case you haven't read enough predictions for 2010, here are some more to whet your digital palette. But unlike the others, this features the opinions of some of my tweeps'; top people in the industry that I am lucky enough to follow and collaborate with on Twitter.
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Claire Cooper

WEB  Google Wave is a great collaboration platform, but what are the commercial opportunities?
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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