Brad Down

INDUSTRY TALK  I read an article this morning blaming "designing ultra-sleek products that are difficult to manufacture" as the reason for Apples poor share performance recently. Analysts are blaming the power of people like Jony Ive. If Apples past comes back to haunt it, where control of the company is moved from strong leadership (Steve Jobs) and replaced by panicky sheep (The Apple Board), this is the end.
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Brad Down

RELEASES  25th July 2012 - Sydney - Interactive Advertising Bureau (IAB) Australia today launched its Digital Workflow Guidelines which outline the recommended best practice workflow for digital campaigns. The Guidelines were developed by IAB's Standards and Guidelines Council with representation from the Media Federation Australia (MFA) and The Communications Council (TCC).
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Brad Down

ADVERTISING & MARKETING  The Communications Council’s Digital Committee has launched a set of digital pitch guidelines in an attempt to address the increasing challenges faced by digital agencies in pitching for business. Produced by leading digital agencies and experts, the guide aims to deconstruct the reasons for pitching, client objectives and the best practice processes that can be adopted to reach better results f
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Brad Down

PEOPLE  Hearing about the death of Steve Jobs for me was one of those 'where were you when it happened' moments. At the time I was sitting on the Manly Fast Ferry half way to the office. a couple of years ago if you had stood at the front and looked back at the passengers you would have seen a sea of white newspapers but now its all heads down staring at the little screen that connects us to the world.
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Brad Down

START UPS  I first met the vtalk guys at CeBIT and their little blue box piqued my interest. The simplicity of setup and the stylish design were enough for me to want to try it out. We had just moved office and had dumped a very expensive and complex NEC PBX system and were now using Skype which was much cheaper but proving unacceptable in a business context.
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Brad Down

START UPS  I have been really interested in NFC as a marketing channel and there has been a lot of interesting comments over at our Linkedin group and in conversations I have been having with people in the industry. Tapit came to my attention recently and it looks like an interesting company to keep an eye on.
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Brad Down

ADVERTISING & MARKETING  If you didn't make it to the Digital Media and Marketing Summit in Sydney this year, here is the Keynote from Gabe Zichermann. He is an enlightening and entertaining speaker and the concepts he imparts during his presentation can be applied to all aspects of your digital marketing activities. The Melbourne Digital Media and Marketing Summit is coming up on Wednesday the 26th October.
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Brad Down

INDUSTRY TALK  On Wednesday 8th June, Jack Matthews CEO of Fairfax Media Metro was interviewed by Paul McIntyre for the Lavolta Fourth Estate Domain. In this very intimate chat, Jack uncovers some of the strategic thinking behind Fairfax's efforts to monetise digital publishing and to continue to strive for quality content. So make a coffee, go full screen and watch this enlightening talk.
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Brad Down

SOCIAL MEDIA  Facebook recently added the ability to add iFrames as custom tabs which makes adding basic HTML really easy. The first thing any Facebook page needs is a solid landing page that will entice the visitor to click the like button.
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Brad Down

RELEASES  Nominations open for digital entrepreneurs to workshop business ideas with the world's most successful digital and entertainment visionaries and investors.
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Brad Down

MOBILE  When creating an SMS marketing message there are some very basic things in that you need to remember to do so you don't annoy your subscribers. One of my other businesses is an SMS marketing website and I am constantly surprised at the amount of marketers that attempt to send campaigns without these basic things in place. As an SMS is limited in size people try to save characters in a variety of ways and sometimes forget to put in the most basic of information.
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Brad Down

MOBILE  Clean Up Australia Day turns 21 this year. To celebrate, Clean Up Australia has launched their first-ever iPhone App! The Clean Up Australia Day iPhone app is encouraging tech-savvy volunteers to share their experiences online and encourage other Australians to do their bit for the nation's largest community participation event.
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Brad Down

RELEASES  mHITs (pronounced Em-HITS) has launched an iPhone app that is set to rival mobile banking applications for small payments. The new application can be downloaded for free from the Apple iTunes store.
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Brad Down

TECHNOLOGY  2011 will see the distillation of a lot of blah technology into more focussed and useful elements. There are currently too many web apps, mobile apps, CMS systems, blogging platforms, transaction platforms, ecommerce engines CRM systems, communication methods and none of them really ever seem to do exactly what we want. This year 'should' see the best elements of these technologies start to come together in genuinely useful and productive ways. I am not much for making predictions but this year I am going to make a few pitches to left field and see what happens.
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Brad Down

RELEASES  Hyper Island is a school well known for their successful teaching methods and the high quality of the students that enter the workforce as a result. Their motto is pretty simple - learning by doing. It's by no means a conventional learning method, as there are no teachers, no books and no tests, but it has proven to be effective in developing a calibre of digital media professional sought after worldwide.
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Brad Down

RELEASES  Personalised News in an Interactive Digital User Experience. SYDNEY, 29 September 2010: Fairfax Media today paves the way for publishers to effectively monetise content with a range of new iPhone apps set to revolutionise how consumers interact with content online. The innovative apps for the smh.com.au, theage.com.au, WAtoday.com.au and brisbanetimes.com.au, let consumers completely personalise their news experience, with a range of additional features and increased breadth of coverage.
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Brad Down

RELEASES  vid id today revealed an online video advertising campaign for the Australian Rugby Union (ARU), featuring interactive hot-spotting technology, that is believed to be a first in this market. The technology, which has far-reaching implications for both digital and traditional advertisers, enables users to interact with objects within online videos and even make transactions.
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Brad Down

RELEASES  Six new categories have been announced for this year's Australian Directors Guild Awards, with entries for 2010 now open. Three of the new categories are for digital work, which was previously represented with only one award category.
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Brad Down

RELEASES  Some of Sydney’s most respected creative minds, including Sass & Bide’s Sarah Jane Clarke and Heidi Middleton, Dinosaur Designs co-founder Liane Rossler, and film critic Margaret Pomeranz, have contributed to an inspiring online project for Creative Sydney called the 10x10 PROJECT
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Brad Down

RELEASES  Following the merger in March 2010 between Flossie Media Group and New Zealand email software specialists Digital Dialogue, the company today announced further details on their strategic changes and product offering. From 1st of May Flossie Media Pty Ltd will change its name to Actual Dialogue Pty Ltd. The business is focused on building customer engagement and loyalty through newsletter communications. Two core products will drive the business:
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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