Stephen Byrne

ADVERTISING & MARKETING  How can brands plan and deliver unified long term strategy, build value and engagement in the message fog created by continually splintering and fractured media and audiences? The answer might be in the new field of transmedia strategy.
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Stephen Byrne

SOCIAL MEDIA  Everyone is telling us that brand engagement via social media also has quantifiable benefits, but no one knows exactly what the bottom line looks like, yet. So while the latest social media brand study reluctantly admits this to be the case, an understanding of its financial value might be some way off.
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Stephen Byrne

WEB  This is a conversation I had recently on the future of brands in social media with fellow Digital Champion Jenni Beattie. It explores what seems to a general view that all of a sudden the creation and ownership of brands has been wrested from their traditional owners and somehow we are all now active contributors to the definition and evolution of a brand.
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Stephen Byrne

ADVERTISING & MARKETING  I attracted a lot of traffic recently to DIFFUSIONblog from some comments I made on AdAge on the commoditisation of agencies. One of the things I said was that the traditional agency model was no longer relevant and agencies needed to either adapt or die. And as the makers of a new season of MadMen announced this week its to premiere in the fall, I began to look around for some new thinking on the traditional agency model and found, as market analysts might say, there's not a lot of guidance.
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Stephen Byrne

WEB  Last month Millward Brown Optimor published their fourth annual BrandZ Top 100 Most Valuable Global Brands rankings and would like you to believe Google's brand is worth $100 billion, more than double estimates for Coca Cola. While I have debated the worth of this kind of valuation and the plethora of sometimes questionable brand surveys in DIFFUSIONblog, in the wake of the beta release of the Google Wave, it seems now a good time to consider the limits of the brand.
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Stephen Byrne

TECHNOLOGY  According to the results of a landmark consumer media consumption research study released in March it comes as no surprise that the domination of and our dedication to screens of all kinds continues to know no bounds.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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