Teresa Sperti

ADVERTISING & MARKETING  Once again digital predictions are coming out of the woodwork. I've scoured the web for some of the most insightful digital trends of 2013 from the experts.
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Teresa Sperti

ADVERTISING & MARKETING  With days until Xmas, it's time to reflect on the year that was for the Australian digital industry. It's been a BIG year in digital with a lot of industry firsts and some interesting legislation that makes it just that bit tougher for brands to leverage important digital channels.
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Teresa Sperti

ADVERTISING & MARKETING  When you think online retailing, the world's best pure play brands like Amazon, Net-A-Porter and ASOS immediately come to mind. Many traditional retailers have watched and learnt from these digital pioneers, and even suffered at the hands of them, as their lower overheads and agility has enabled them to undercut and out manoeuvre bricks and mortar competitors.
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Teresa Sperti

ADVERTISING & MARKETING  In a recent presentation at Social Media Club Melbourne, Steve Rubel of Edelman proclaimed 5 companies control and influence the distribution of content on the web Google, Facebook, Apple, Twitter and Amazon. In an era where brands are rapidly generating content to connect, engage and inspire consumers, no brand can ignore the role some or all of the big 5 play in their content and digital strategy. Although there are many different strategies and approaches brands can take to effectively leverage these channels, the Big 5s current focus will influence where brands need to exert their energy next
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Teresa Sperti

ADVERTISING & MARKETING  Digital predictions for 2012 are a dime a dozen so I have taken a slightly different approach by detailing what I believe is most important for marketers to think about and focus on in the year ahead.
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Teresa Sperti

INDUSTRY TALK  Before my digital peeps finish up for the year, I wanted to provide you with one of my Australian digital stats compilations to sink your teeth into. Enjoy!
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Teresa Sperti

TECHNOLOGY  The internet has changed the way we communicate, make decisions and shop and now it is changing the way we consume TV. Thats right a TV revolution is upon us, and both traditional and digital marketers alike need to take note, of some of the key trends that are changing TV as we know it because it will have implications for all. This article looks at 3 key trends in the evolution of TV.
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Teresa Sperti

WEB  Over the past few weeks and particularly the past 24 hours I have been truly saddened by the QLD floods - the stories shared and the footage aired paints the truly devastating picture of what our poor QLD'ers are going through. Apart from doing my bit by donating to the cause, I have created this article to help my digital and marketing friends out there learn more about what tools are available online should you not know where to go for the latest information. In addition I think this article depicts some very clever use of digital to keep the community informed and so I want to credit those behind the initiatives given the timeframes they have been dealt to turn them around so quickly.
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Teresa Sperti

WEB  Every day over the past few months articles about big retailers losing out to the online stores overseas are being published. Big retailers like Myer, David Jones and Harvey Norman have launched a campaign against the government to pressure them to take action, but have retailers missed the mark? In my opinion yes, retailers are calling on the government to fix the issue by charging consumers GST on overseas goods, however the problem is in their own backyard. Whilst GST free goods and a strong Australian dollar are driving some consumers overseas to buy online this isn't the only reason consumers are shopping overseas. So just why are consumers really shopping from overseas stores?
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Teresa Sperti

WEB  As an election draws near the political discussions, debates and even slagging has already began as this is hotting up to be one of the more interesting elections of my time. Mining tax, emissions trading scheme, growing population, paid maternity leave and the general state of the economy has the pollies battling it out for the publics vote - but who is making most of the online opportunity? In 2007 Kevin Rudd utilised online mediums to connect with the public, but with every vote looking like it is going to count just what are political parties doing online - and what are they not doing. Below is the highlights and low lights that I see from our Aussie pollies.
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Teresa Sperti

WEB  Every day a new tool or innovation hits the market and sometimes it is difficult to keep up with them all. The performance advertising market, obviously dominated by Google, is one of the areas receiving a lot of attention and investment at present, thus I felt it appropriate to share some of the latest developments and new innovations in the sector in the past month alone.
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Teresa Sperti

WEB  As 2009 begins to draw to a close marketers are starting to look ahead to 2010. So what will 2010 bring for Australian digital? With a big gap between the have and the have not this article identifies the key tactics that will be leveraged by the market leaders;
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Teresa Sperti

WEB  Marketing teams are evolving, and whilst some Australian organisations have been online for years, many are still in their infancy of embarking on an online strategy. As a result many marketing professionals are upgrading their knowledge from traditional marketing channels to cover digital areas such as search, social media and even onsite optimisation and usability. But besides the multitude of technical knowledge required to be a talented client side digital marketer, what other skills and qualities do you need? Working client side for the past 4 years in digital, here are some of the key skills I think separate the online men from the boys - or the women from the girls for that matter.
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Teresa Sperti

WEB  As the battle of the search giants continues, R&D rolls on. Google and Microsoft have taken the war from search engines to our desktops, to our mobiles and into our marketing budgets. So what are some of the latest innovations from the search giants and how will these change the marketing landscape?
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Teresa Sperti

WEB  By now we all know the importance of both content and link building to an SEO strategy. But the phenomenon of social media has delivered new tools to provide SEO’s with new techniques to dominate the SERPs.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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