Craig Wilson

WEB  Two years ago I explained 'Why my kids will be the death of traditional media' whilst I watched my sons effortlessly move between their armoury of digital playthings. Two years later and they are even more web savvy and connected. My eight year-old now blogs from his Posterous site, displaying the latest videos he shot on a Flip Camera, edited himself on iMovie and posted to YouTube. He creates his own video games using Sploder and embeds them into his blog, which in less than a month has attracted thousands of views.
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Craig Wilson

WEB  The current state of the television industry can be compared to the idiom, "Is the glass half empty or half full?" The pessimistic view is that the end is nigh and television is on a steady decline with internet technology as its biggest threat. But there are many who take the optimistic "glass half full" approach and are looking for opportunities for television online.
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Craig Wilson

INDUSTRY TALK  I was showing someone through the new Wired Magazine iPad application yesterday and while she was marveling at the animations, video, audio and general interactivity she made the comment, "Its not really a magazine anymore."
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Craig Wilson

ADVERTISING & MARKETING  Is now the time for new kind of communications business that connects marketing specialists with corporate marketers? Its been obvious for a while now that the generalist media era is coming to an end. No longer do a handful of large media outlets determine our news and entertainment the way they did during the last century. Increasingly we are turning to a multitude of specialist media providers to satisfy our many needs. Media consumption is splintering so rapidly that its difficult to keep track of the vast array of options available to us.
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Craig Wilson

WEB  A major frustration of mine is seeing organisations pay little attention to their web presence. They run old, rarely updated websites that provide the user with little information and a generally poor experience. These organisations are finding it increasingly harder to compete and will be left behind unless they totally re-think (or start thinking about) online.
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Craig Wilson

ADVERTISING & MARKETING  I receive on average 4 to 5 job applications per week, every week of the year. 90% come via email. About 70% are actually addressed to me (rather than Dear Sir/Madam). Over 90% seem to be carbon copies of the same resume format, with the same information / qualifications. 99.5% get placed in an email file for future reference. Funny thing is, despite having a growing agency and hiring numerous staff over the last few years only one of these people has even gotten an interview. Why? Two reasons I can think of:
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Craig Wilson

WEB  It seems to me a that significant divide has opened up due to the digitisation of media. The most obvious gulf is between the media who have embraced the digital future and those who haven't. Think Huffington Post / Rupert Murdoch. You see new media is more than just about electronic distribution and speed of production. Its more than pixels verses print (or radio waves or TV signals). New media has thrown the game wide open. Its hard to regulate and won't be controlled by a handful of powerful owners.
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Craig Wilson

ADVERTISING & MARKETING  So its a year since the big crash of 2008. For many businesses its been a year of pain, staff cut-backs, revised budgets and knife-edge survival. Last year, as it became apparent that the economy was about to go down the toilet, I opined that we were experiencing a turning point in media and marketing history. Old media models were under threat, new media was on the rise. Media consumption habits were changing rapidly and savvy marketers were aware of this. I suggested that the looming economic crisis would only hasten these changes.
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Craig Wilson

ADVERTISING & MARKETING  The future of successful marketing is relevance. Interruption marketing is under threat. Customers are in control. You best give them what they're looking for.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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