John Lynch

ADVERTISING & MARKETING  It seems like LinkedIn is slowly taking back control of groups under the auspices that its 'for a better experience'. Its death by 1,000 cuts in my opinion. Why should non-group owners care? It's a brand trust thing, in that LinkedIn has recommended that you develop groups for years and Digital Ministry has done just that. But now it seem that this might have been a waste of time.
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John Lynch

TECHNOLOGY  The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
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John Lynch

VIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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John Lynch

INDUSTRY TALK  I finished Blue Ocean Strategy a few months ago and only now getting around to writing a review, however in that time I must have recommended it to 10 people in the ad-tech industry. Why? Read on
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John Lynch

INDUSTRY TALK  Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
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John Lynch

INDUSTRY TALK  We Are Social's new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies.
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John Lynch

TECHNOLOGY  I received my new Apple Watch last week, as always with Apple, beautifuly packaged and I opened it with the reverence I reserve for Apple products. I laid the bits out and was first struck by the cleverly designed plug which was a little box, but with a flick, hey presto a standard UK plug. Genius, good start, what's next I thought....
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John Lynch

INDUSTRY TALK  What do you do in the digital age if service is your strongest selling point? The irrepressible march of the machine is already locked into the 'service industries'. We expect to bank, shop, book holidays etc. and seem content to cut out the human interaction. Even ordering a taxi today (via Uber) can be done without talking to anyone. Where will this take us and our idea of customer service?
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John Lynch

INDUSTRY TALK  Some great long term growth statistics. KPCB's Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural 'The Internet Report' was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today.
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John Lynch

ADVERTISING & MARKETING  There is no one-size-fits-all content marketing template as how many channels and in what format you need to document your strategy is unique to your business. However before you enthusiastically start pumping out reams of content, my advice is to map out a basic strategy and below is a guide compiled from reading many different approaches.
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John Lynch

TECHNOLOGY  Love them or loath them, Uber has done one thing, it has shown that it understands that convenience is not just about saving physical effort and time, but about saving mental time and effort. This is the emerging disruption category of 'convenience tech' and the Uberfication of everything.
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John Lynch

ADVERTISING & MARKETING  The recent Consumer Electronic Show (CES) at Las Vegas, Nevada saw several automakers reimagine the future of personal transportation. From driverless cars to gesturebased interfaces to new business models that would not have been possible a decade ago.
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John Lynch

SOCIAL MEDIA  New report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
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John Lynch

ADVERTISING & MARKETING  Content marketing is still in its infancy, however as with social media before, its just beginning to poke its little head out of the safe world of harmless early-adopter type stuff to being a widely accepted and vindicated marketing practice. Consequently, as it becomes more pervasive, and gets more budget, conversation turns from "Ohhh, this is exciting" to the thorny question of ROI.
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John Lynch

ADVERTISING & MARKETING  Oscar award-winning actor Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. Closing Keynote Highlights. His 3 key tips on story telling
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John Lynch

ADVERTISING & MARKETING  I love new tech. Google Glass is especially interesting because it creates a notably different way to interact with the digital world. The concept of wearable computers is by no means new, and although Google have made the most promising advances yet, is it good enough? And should we be adapting our content for Glass?
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John Lynch

INDUSTRY TALK  Interesting observation on whats next in content
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John Lynch

ADVERTISING & MARKETING  Something you wanted to as but feared to... Google launched last week an overview of the Quality Score factors as well as the video below with updates on the AdWords auction and Ad Rank, the system that determines the order in which the AdWords ads appear.
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John Lynch

SOCIAL MEDIA  The Figaro digital marketing conference recently took place in the grand Royal College of Physicians building in Regents Park, London. In an informative day of wide ranging talks from email marketing to content marketing to smart cities, there was lots of engaging talk around managing social media, and if its actually possible to outsourse it.
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John Lynch

INDUSTRY TALK  Not wanting to cut a tall poppy down and add to the one way traffic of bad news on facebook but whats clear is that the site is losing its early adapters, the 18-35 year old demographic. In fact its losing 13-45 year old demographic in its home market which could be a barometer that the early promise of social is failing consumers and they are ready for the next installment whatever that is.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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