John Lynch

INDUSTRY TALK  'You ignore the Internet at your peril' Eric Schmidt told his audience at last month McTaggart Lectures.'The Internet is fundamental to the future of television for one simple reason: because its what people want' So has the internet finally brought the sweeping change its promised for year to the TV content supply chain?
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Denise Shrivell

WEB  Welcome to digital people where we profile someone in the digital industry through a regular series of Q&A's. This time is Dale McCarthy - Director of Corporate Development at Fairfax Digital. I first knew of Dale when she wrote one of the earliest online editorial columns for Adnews through her role with XM/Harrow. It helped develop my initial interest in online and opened my eyes to the possibilities. I was then thrilled to meet her in the late 90's when she moved to fast growing Fairfax Online and I was doing early work with the BRW sites. Some years later when I went back to Fairfax Digital, through my involvement with Essential Baby, Dale's was the only familiar face from those earlier Fairfax Online days - she is a true survivor. Her loyalty, experience and intellectual property are held in extremely high esteem not only by FD but by the industry in general. In her profile Dale makes interesting comments on the commercial media assets to watch out for and also coins a highly effective term in Q6 (which I am shamelessly going to nick with due credit) to define a strategy for brands developing multimedia platforms. Enjoy!
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Denise Shrivell

PEOPLE  Welcome to Digital People where we regularly profile someone in the digital industry. If you are a follower of these profiles, you will know I am genuinely incredibly impressed by the passion and breadth of talent and experiences the digital industry attracts and have a great opportunity to highlight these people and hopefully inspire some of you. Mark Pollard is truly the real deal - perhaps the digital industry's version of the 'triple threat'. From an entrepreneurial background where he gained hands on experience building a multi-platform niche media business, a blogger with a strong and provocative voice, he now brings his considerable know-how and hands-on insights to the corporate world through his strategy role with McCann - Sydney. In his profile Mark gives us his future trends and forecasts (see Q5) - watch out publishers!
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Denise Shrivell

PEOPLE  Welcome to Digital People where we regularly profile someone in our industry. This time I am pleased to introduce Bronwyn Galvin, Digital Strategist from - Host. Bronwyn has been involved in our industry since the early days and gives us her overview of the significant developments she has seen in this time as well as her outlook for the next 12 months - will it finally be the year for mobile? One of the ongoing issues debated is that of integration - digital media into mainstream creative and planning agencies. Host is one agency which has made this move and Bronwyn gives us some insights into what this means in her day to day role - watch those acronyms. She also offers her tip on the next big digital thing and tells us of a platform which has changed her life - I'm off to investigate......
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John Lynch

ADVERTISING & MARKETING  It seems like LinkedIn is slowly taking back control of groups under the auspices that its 'for a better experience'. Its death by 1,000 cuts in my opinion. Why should non-group owners care? It's a brand trust thing, in that LinkedIn has recommended that you develop groups for years and Digital Ministry has done just that. But now it seem that this might have been a waste of time.
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Anne-Marina Dickson

ADVERTISING & MARKETING  There are lots of different means of marketing your product, and most companies are using a combination of different strategies and tactics to find their customers and then sell to them. But what happens when you only recognise the efforts of the final piece that actually led to the sale?
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Peter Connor

SOCIAL MEDIA  This article/talk is written to help business who have a product that their target market really is not knocking down the door to get at. The talk was designed to teach busy bootstrapped companies on how to market a product that might not be the easiest to market.
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David Wesson

ADVERTISING & MARKETING  One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
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David Wesson

ADVERTISING & MARKETING  In this opinion piece, director of Evolve Social Australia David Wesson takes you through five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey.
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John Lynch

ADVERTISING & MARKETING  There are few times when you see that a threshold is crossed, you understand it, and its your new expectation of computing. The mouse did it, Google search did it, the touch screen on the iPhone did it for mobile computing as did the app store and if you are to believe the hype, Apples Siri just did it again.
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John Lynch

INDUSTRY TALK  I finished Blue Ocean Strategy a few months ago and only now getting around to writing a review, however in that time I must have recommended it to 10 people in the ad-tech industry. Why? Read on
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Andy Hobsbawm

SOCIAL MEDIA  Rockefeller famously saw the Wall St. crash coming and got his money out when the shoe shine boy started giving him stock tips; so what does it mean for the Next New Thing in social media when your parents-in-law start telling you about Twitter?
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John Lynch

TECHNOLOGY  The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
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John Lynch

START UPS  Just got this yesterday and the fact that its been around since before September 2010 is a bit worrying, as you only get the above notification if you have had a positive rating i.e. you have been chosen positively over one other. Intrigued, i clicked through and it becomes evident that the site simply builds a pyramid of preferences based on you comparing 25 people (at a time) in your linkedIn group. It then ranks them in categories like creativity, leadership, work ethic, dedication, teamwork and bizarrely Doctor. It must recognise that i have a doctor in my network and you can rank them over other doctors?
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Denise Shrivell

PEOPLE  Welcome to Digital People where we regularly ask professionals in our industry their opinion on trends, forecasts and the state of digital media. This time I am pleased to present Michael Gethen who has a long history in our industry working with a real 'whose who' of major publishers. He has now broken away to do his own thing through Gethen Media. Michael shares his thoughts on recent trends in digital media and highlights web 2.0, the social graph and some interesting and as he says, alarming moves with Facebook . He also points to a recent blog post by Tim Berners Lee (the father of the internet) surrounding this topic. Michael foresees automated advertising trading platforms and calls for more senior and experienced industry professionals to promote not just digital media but multi-platform solutions to their advertising and marketing counterparts. A good read which you'll benefit from....
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David Wesson

SOCIAL MEDIA  Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. But will social TV really live up to the hype? we take a look at what social TV is, what the main trends are shaping TV, the challenges and the opportunities going forwards for media companies, businesses and marketers
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Denise Shrivell

PEOPLE  Welcome to Digital People, where each fortnight we profile someone in the Digital Industry through a regular series of Q&A's. This fortnight is Wendy Hogan, Managing Director of CBS Interactive.
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John Lynch

VIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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David Wesson

ADVERTISING & MARKETING  With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services. However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
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Denise Shrivell

PEOPLE  Welcome to Digital People where we profile Aden Hepburn - Head of Digital at IdeaWorks+Y&R Sydney & in his spare time, creator of one of the most popular digital blogs worldwide - Digital Buzz. Aden highlights issues surrounding the sheer pace of change in our industry, the rise of the social media 'guru' & the constant theme running through profiles this year - talent & recruitment. Great read -
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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