David Wesson

ADVERTISING & MARKETING  One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
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Alexx Cass

ADVERTISING & MARKETING  It's no secret that some Australian websites continue to report traffic from their automatically refreshed web pages, even though the inclusion of this traffic is condemned by sectors of the industry because in most cases it significantly inflates the figures used in the market. To this point, the MFA have recently sent a letter to their media-buying members warning them about wasting money on auto-refreshing websites that could be serving ads that are never seen.
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John Lynch

INDUSTRY TALK  'You ignore the Internet at your peril' Eric Schmidt told his audience at last month McTaggart Lectures.'The Internet is fundamental to the future of television for one simple reason: because its what people want' So has the internet finally brought the sweeping change its promised for year to the TV content supply chain?
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Tiphereth Gloria

SOCIAL MEDIA  Yes its February, but part of the reason of this timing is because of the launches that have been pumping out in the last few weeks. So with 11 months left of the year, I figured its a good time to look at the trends shaping the rest of 2011.
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John Lynch

ADVERTISING & MARKETING  It seems like LinkedIn is slowly taking back control of groups under the auspices that its 'for a better experience'. Its death by 1,000 cuts in my opinion. Why should non-group owners care? It's a brand trust thing, in that LinkedIn has recommended that you develop groups for years and Digital Ministry has done just that. But now it seem that this might have been a waste of time.
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Anne-Marina Dickson

ADVERTISING & MARKETING  There are lots of different means of marketing your product, and most companies are using a combination of different strategies and tactics to find their customers and then sell to them. But what happens when you only recognise the efforts of the final piece that actually led to the sale?
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Peter Connor

SOCIAL MEDIA  This article/talk is written to help business who have a product that their target market really is not knocking down the door to get at. The talk was designed to teach busy bootstrapped companies on how to market a product that might not be the easiest to market.
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John Lynch

INDUSTRY TALK  Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
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John Lynch

VIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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Andy Hobsbawm

SOCIAL MEDIA  Rockefeller famously saw the Wall St. crash coming and got his money out when the shoe shine boy started giving him stock tips; so what does it mean for the Next New Thing in social media when your parents-in-law start telling you about Twitter?
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David Wesson

ADVERTISING & MARKETING  With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services. However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
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Emily Waddell

SOCIAL MEDIA  If you dont use Twitter personally, you shouldnt be running one professionally. That might sound harsh but if you were a professional singer people would expect you to listen to music in your spare time! So likewise, if you have no passion or interest in social media get out now as the first rule in social media is that people recognise passion and can spot fakes a mile off.
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John Lynch

INDUSTRY TALK  I finished Blue Ocean Strategy a few months ago and only now getting around to writing a review, however in that time I must have recommended it to 10 people in the ad-tech industry. Why? Read on
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Anne-Marina Dickson

ADVERTISING & MARKETING  At Facebook's Developer Conference earlier last month, CEO Mark Zuckerberg announced that some updates were afoot. Here, I look at how these changes will impact publishers, real estate companies and small to medium sized businesses.
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John Lynch

TECHNOLOGY  The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
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John Lynch

INDUSTRY TALK  We Are Social's new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies.
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John Lynch

ADVERTISING & MARKETING  There is no one-size-fits-all content marketing template as how many channels and in what format you need to document your strategy is unique to your business. However before you enthusiastically start pumping out reams of content, my advice is to map out a basic strategy and below is a guide compiled from reading many different approaches.
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David Wesson

ADVERTISING & MARKETING  In this opinion piece, director of Evolve Social Australia David Wesson takes you through five ways the new era of social location marketing can help event organisers and retailers create more relevant brand experiences to shape the consumer journey.
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Denise Shrivell

PEOPLE  Welcome to the roll call where we offer an overview of all profiles appearing in 2012. This year we've moved on from measurement being the standard theme to data & programmatic buying. It's also been the year where I was thrilled to present the 100th Digital People profile. Thanks for your ongoing support...
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David Wesson

SOCIAL MEDIA  Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. But will social TV really live up to the hype? we take a look at what social TV is, what the main trends are shaping TV, the challenges and the opportunities going forwards for media companies, businesses and marketers
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Digital People - Martin Walsh

 Digital People - Martin Walsh

Welcome to Digital People where I'm pleased to present Martin Walsh, Director of Digital & Corp Communications with NSW Govt. Read on



 

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