Peter Connor

START UPS  The Lean Start-up Methodology has caused quite a stir in the startup community. Here we give you an idea of what it's all about to put you on the track to 'thinking lean'.
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Alexandra Dunn

TECHNOLOGY  The car is one of the last bastions of mobile-free life, but not for long as makers such as Ford, General Motors and Chrysler are now embracing in-car apps to build engagement among consumers, add value to their vehicles and improve the driving experience.
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Sarah Doody

WEB  If I were working at a start up right now, I would take a little time out and have my entire team watch this talk that Dan McKinley (@mcfunley) the Principal Engineer at Etsy gave about continuous experimentation. It reinforces a key lesson that is so simple, but so easily forgotten.
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Brad Down

INDUSTRY TALK  I read an article this morning blaming "designing ultra-sleek products that are difficult to manufacture" as the reason for Apples poor share performance recently. Analysts are blaming the power of people like Jony Ive. If Apples past comes back to haunt it, where control of the company is moved from strong leadership (Steve Jobs) and replaced by panicky sheep (The Apple Board), this is the end.
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Alexandra Dunn

SOCIAL MEDIA  Apparel is predicted to become the leading category in e-commerce over the next five years as consumers become more comfortable with buy-before-you-try and retailers improve online product info and returns policies. One of the companies best poised to drive this growth is Pinterest, and it seems to be readying itself for action.
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Shaun Polidano

ADVERTISING & MARKETING  Arnold Bennett. said, any change, even a change for the better, is always accompanied by drawbacks and discomforts. Change can sometimes frustrate us, call questions to why it was needed and even lead to the worst possible unplanned scenario. But change has its benefits, primarily in that it allows us to become a better thinker and become inevitably better marketers.
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Peter Connor

START UPS  Sooner or later every startup founder is confronted with a choice: how much of my resources do I devote to developing my product and how much do I devote to marketing it? We had a look at what the experts think. Before we get down to the brass tacks, here's how you should approach your budget.
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John Lynch

INDUSTRY TALK  Not wanting to cut a tall poppy down and add to the one way traffic of bad news on facebook but whats clear is that the site is losing its early adapters, the 18-35 year old demographic. In fact its losing 13-45 year old demographic in its home market which could be a barometer that the early promise of social is failing consumers and they are ready for the next installment whatever that is.
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Andrew  Burke

INDUSTRY TALK  Its the start of 2013 and I have been predicting 'the end of TV as we know it' for the last 10 years, ever since I started working on creating BT Vision in the early 2000's. I believed then that the convergence of broadcast television with broadband-enabled interactivity had to change the way we experience television...
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Peter Connor

START UPS  The concept of culture is a tricky one, and it often seems too abstract to be worth talking about. We've had a look at some of super-genius Tom Eisenmanns favorite blog posts of 2012 about startup company culture and the recruitment process to try and get our heads around it, and we'll be using examples from the great work Jeff Bezos did at Amazon.
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Alexandra Dunn

TECHNOLOGY  As AR continues to permeate marketing and advertising, it's also started to gain traction within gaming. As more and better AR games hit the market they're likely to garner a lot of hype and swift adoption by a huge audience.
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John Lynch

ADVERTISING & MARKETING  Chris Morley gives his 10 cents worth on whats has changed in the last 12 months and what the next 12 should hold. The big theme last year was great service, great service and more great service. Watch, listen and learn his views on the next 12.
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Chris Book

START UPS  'Shhmooze is the social networking site that LinkedIn really should have built'. Great opening line from Michelle the CEO. Its an app that lets you discover who you really need to meet at any event. Michelle offers some good advice for app developers and refreshingly some of her own mistakes. Watch and learn.
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Scot Ennis

INDUSTRY TALK  I see it all day. In my own agency. A passion for digital? Yes. Ability to perceive what's actually really important to a client? No. Somehow it's always the clients fault. "That client is so dumb, can't they see that my idea is the way of the future?" Sound Familiar? Read on.
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Chris Book

ADVERTISING & MARKETING  An interview with Stephen Upstone a Gen1 mobile industry pioneer,. He and his team (check out his team below) have created LoopMe media which allows App developers to simply and effectively monetise their app experience with mobile advertising. So if you have just created the next Angry Birds, this allows you to immediately tap that audience for an additional revenue stream. Watch and lean....
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Digital MinistryUK

ADVERTISING & MARKETING  There were a staggering 1.2 trillion searches in 146 languages in 2012. The most searched for person? Whitney Houston.
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Sarah Doody

INDUSTRY TALK  Constant connectivity. It's a luxury that our culture is the first to have, yet our understanding of its impact is still so young. I've been thinking a lot about our tethered minds. Yes, we have access to more information than any society ever before. Yet, is our ability to consume that information declining? I'd argue that it is.
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Teresa Sperti

ADVERTISING & MARKETING  Once again digital predictions are coming out of the woodwork. I've scoured the web for some of the most insightful digital trends of 2013 from the experts.
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Chris Morley

ADVERTISING & MARKETING  Australian retailers and their association recently stated their post Christmas and Christmas sales figures were OK without being spectacular. Retail giants Myer and David Jones have reported modest Boxing Day sales figures, both will reportedly be posting minimal sales growth figures in the next few weeks. Thus continuing the ongoing theme of Australian Retail in 2012, so how do they change it?
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Sarah Doody

PEOPLE  To start off 2013, I thought this video provided two very great lessons to keep in mind throughout the year. Too often, we let our results driven world influence us to give up when things dont go how we envisioned, when things take longer than we thought, when plans dont go our way.
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Digital People - 2012 Roll Call

 Digital People - 2012 Roll Call

Welcome to the roll call where we offer an overview of all profiles appearing in 2012. Read on



 

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