COMPANY DETAILSOutbrain

Outbrain

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Websitehttp://www.outbrain.com/
Bloghttp://blog.outbrain.com/

Outbrain was founded in 2006 by Yaron Galai and Ori Lahav. We are headquartered in New York with R&D in Netanya, Israel and offices in San Francisco, Washington, DC, Chicago, London, Paris and Hamburg.

At Outbrain, we are passionate about two things:

  1. Helping people discover great new content to read online
  2. Helping web publishers and bloggers grow their business by doing right by their readers

 

We all love how Netflix recommends movies and how Amazon gives us great recommendations for books we would enjoy reading right? Here at Outbrain, we are doing the same for blog and article content on the web. Information overload is real and growing as the amount of content on the web grows exponentially. We are committed to helping readers of blogs and media sites find the best content that is most relevant to them on a personal basis.

 

Search engines are wonderfully adept at helping people locate what they know they want. But how do you find amazing new content if you don't know it exists? That's the problem we are working hard to solve.

 

One of the challenges in creating a great content discovery engine is that no two people are alike. This is the reason commonly seen "related link" widgets often fail to grab attention: when everyone sees the same suggestions, only a portion of the audience cares. That's why we concentrate on personalizing our algorithms, so we can present each person with those hidden gems of content that are really interesting to him as an individual.

 

All too often, we read wonderful articles on incredibly good sites and then scratch our head at the noise surrounding the content. Moving display ads, videos playing uninitiated, text links for teeth whiteners or Acai berry diets. Why are they there? As marketers, we understand the tightrope that most web publishers have to walk between editorial integrity and revenue – and we want to put an end to it.

 

If you publish great content, people are coming to your site to read. Not to be interrupted by offers or to buy a product— they want to consume content. Outbrain allows you to make money by doing right by your readers, helping them discover great content that they are actually likely to enjoy.

 

We do this in two ways. First, we help people find more of your own content that they may not have discovered independently. This results in higher pageviews per session and more traffic for you, to monetize through your existing channels. Second, we allow you to turn on sponsored recommendations: when you do this, Outbrain finds great content for your readers from external sites and displays links to them in relevant areas. When users click, you get paid – and you've given your readers something of real value to them, unlike another "work from home" offer.

 

So why not grow your business by growing user loyalty? We're here to help you do it.

 

Outbrain was founded in 2006 by Yaron Galai and Ori Lahav. We are headquartered in New York with R&D in Netanya, Israel and offices in San Francisco, Washington, DC, Chicago, London, Paris and Hamburg. Outbrain has raised $64MM to date and is backed by a group of wonderful VCs including Carmel VenturesIndex Ventures Gemini Israel Funds,GlenRockLightspeed Venture Partners & Rhodium.

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