COMPANY DETAILSResponse Directive

Response Directive

AddressLevel 14, 309 Kent Street
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Response Directive is one of Australias an New Zealands largest online advertising networks

Response Directive offers a range of products for the online marketer

• Access to over 29 websites in Australia and 67 in New Zealand.
• Execution and management of banner campaigns.
• Email Marketing campaigns.
• Sponsorship.
• Trafficking and ad serving.
• Performance based Run of Network activity on low CPM/CPC.
• Interactive Consulation.
• Offces in Sydney and Auckland.

Response Directive has offices in Sydney and Auckland and has the market covered in both countries. In New Zealand, Response Directive is the largest network representing an elite group of NZ independent sites. In Australia we are among the biggest with some impressive local and international sites.


Response Directive offers an extensive portfolio for reaching your target market.


The world's largest IT site
C level IT business decision makers, IT Managers, developers, programmers. is the umbrella site for hundreds of niche IT sites. Advertisers can target different sites in each the channels
Unique views: 720,000
Monthly views: 3,500,000
The site attracts a highly qualified audience of technology product and service buyers.
Results-oriented marketers of technology products and services rely on the Network to help build their brands, generate leads and make sales. Sites that comprise the EarthWeb Network are some of the best known and highly acclaimed in the technology publishing business.
Unique views: 130,000
Monthly views: 1,200,000

Technology News
News and information about how technology shapes our lives, 71% male, ABC1, 25 - 40 years, Early adopters,
Unique views: 63,000
Monthly views: 635,000

Providing a forum for IT Professionals
The Register is an independently operated IT website providing an interface for the opinion and views of IT professionals.The Register has up to the minute articles on all events pertaining to the IT industry.
Unique views: 76,000
Monthly views: 598,000


The sites in this channel were created to help small business owners evaluate, acquire and upgrade computing technology, create and enhance online businesses, and stay current with the latest terminology.
Unique views: 84,000
Monthly views: 720,000

Pre-eminent, cohesive nationwide organisation which is recognised as representing the diverse interests of all retailers and is the most effective provider of quality information and services to members, which fosters an environment conducive to their business success. Audience: People working in retail, shop owners, shop assistants.
Unique views: 39,000
Monthly views: 250,000

The Housing Industry Association is Australia's largest residential building organisation. Members include builders, trade contractors, design professionals, kitchen and bathroom specialists, and manufacturers & suppliers.
Unique views: 84,000
Monthly views: 800,000

Helping you build your future on a trade
'Be Constructive' aims to help you build your future on a trade, whether you're an employer looking for an apprentice/trainee to a school leaver wanting career advice or an apprentice looking for funding support. The industry is one of Australia's fasted growing, worth over $60 billion a year and offering a broad range of great careers.
Unique views: 30,000
Monthly views: 102,000

Hospitality Magazine has all the news of the hospitality industry.
It's the site people working in the hospitality industry turn to run their business. Includes all hospitality workers, managers, proprietors, dept heads, exec chefs, bar managers, general managers, licencees.
Unique views: 32,000
Monthly views: 140,000

Australian Commercial and Media Photographers (ACMP).
Was established in 1991, acts as a united voice for Australian professional working photographers. The ACMP is committed to the development and promotion of professional photography. It provides members with an understanding of the more complex issues of professional photography such as copyright re-usage, contracts, sales tax, legal protection, digital imaging. insurance, standard terms and conditions.
Unique views: 12,000
Monthly views: 143,000

MineBox, is Australia's most comprehensive mining information portal.
It provides the mining industry with the latest in news, employment opportunities, events and related features combined with the most sophisticated product and search capabilities. Audience: Anyone working in the mining industry, miners, managers purchase officers, office staff, supervisors, manufacturers etc.
Unique views: 150,000
Monthly views: 800,000

Australia's biggest shopping comparison portal
Users research home ware, electronics, cars, mortgages, books on these sites before deciding what to buy. Local Australian retailers are displayed. is an Ebay company.
Unique views: 1,009,000
Monthly views: 3,245,000

Information centre about everything: Shopping, Realestate, Friendships, Jobs, Business Services etc.
Unique views: 400,000
Monthly views: 3,000,000

Online shopping from the earth's biggest selection of books, magazines, music, dvds, videos, electronics, computers, software, apparel & accessories, shoes.
Unique views: 1,406,000
Monthly views: 19,250,000

Eat well, drink well & enjoy!
Aimed at lovers of food and wine and the industry that supports our lusts, Eat & Drink is made up of several guides all of which can be accessed from the menu on the left.
Unique views: 41,000
Monthly views: 348,000

Information about everything! Ranked 15th biggest Website in the World by Neilson. Used by one in every five people on the internet.
Unique views: 9,000,000
Monthly views: 87,000

One of the world's largest Portals
Categories include Shopping, Movies, Music, Sport, Web Building, Money and Mail.
Subsites include and and
Unique views: 8,765,987
Monthly views: 56,987

The Internet Movie Database, the biggest, best, most award-winning movie site on the planet, Visited by over 47 million movie lovers each month! What IMDb offers: Over 47 million monthly visitors The Web's #1 movie destination*.
Unique views: 5,000,000
Monthly views: 650,000

Aggregator of movie related sites in genres such as Horror, Comedy, Musical etc
Unique views: 1,000,000
Monthly views: 10,000,000

A web based messenger service that lets people keep in touch.
Enables users with a MSN or AOL account to logon and chat without having to download technology Early adopters of new technology, young, sociable audience. Average click through rate 0.45% Good for people on the move
Unique views: 260,000
Monthly views: 31,000,000

Xbox world Australia
Brings the most up to date news regarding anything to do with the greatest console to date, Microsoft's Xbox. Males, 14 - 40 yo. Unbiased reviews of games and new consoles.
Unique views: 62,500
Monthly views: 1,650,000

Friendster: One of the worlds most popular social networking sites.
A great way to stay in touch with friends With over 36,000,000 members worldwide, 33% 25 - 35 yo, 56% Male, 43% 18 - 24 yo.
Unique views: 180,000
Monthly views: 6,762,000

Music is the love generation
Music loving, party people who are adventurous about life. 16 - 30 Year olds, 52% female. Photos, Reviews and what's coming up in and around the cities.
Unique views: 99,000
Monthly views: 2,418,000

Slingo - Gaming site for everyone. An exciting combination of the best features of World-Wide favourites Bingo and Slots. Slingo is the 10th Stickiest Brand on the Internet . 75% are women aged 25 - 59 years.
Unique views: 65,000
Monthly views: 1,750,000

The First Global Web Mobile Community
Over 6 million page impressions worldwide per month. Young tech savvy users. Early adopters of Smart Phones and new digital technologies. 69,3 % Male, 30,7 % Female. 53% 16-24yrs, 26,5% 25-34yrs, 13% 35+yrs.
Unique views: 110,000
Monthly views: 500,000


The official travel and tourism website for Western Australia, where you'll find everything you need to know about planning your holiday in WA from our unique, holiday experiences and world-class events, to suggested itineraries, maps, holiday specials, latest news, and much for accommodation, tours, hire or attractions.
Unique views: 100,000
Monthly views: 650,000


NY Times
Premium broadsheet of New York
72% - Income above $75,000 PA, 46% - Executives, Senior Managers, 29% - Middle Managers, 66% Male Ð 37% Female (ABC) Connects advertisers with a huge audience of affluent, educated readers.
Unique views: 42,000
Monthly views: 2,000,000

A larger concentration of C-level Executives than any other original financial news sites.
A higher concentration of affluent males than any online network. More Business Decision Makers and Technology Decision Makers than any other online publisher of original financial news. A high number of active investors, both institutional/ professional and self-directed.
Unique views: 70,000
Monthly views: 600,000

The leading online financial-news publisher provides an affluent and well-educated audience with up-to-the-minute business news, market information and insightful commentary.
Unique views: 55,000
Monthly views: 1,200,000

Collection of financial products, providing market data & analytical tools to serious investors, active traders, & third-party clients & websites in the finance and investment industries. Services range from the free website to enterprise-level OEM financial products. Free website for investors to can get quotes, charts, & news on specific stocks & the equity markets in general.
Unique views: 40,000
Monthly views: 500,000

Daily Surf Reports
RealSurf is Australians leading daily surf report. Established in 1996, RealSurf is a vast online community of surfers. They offer accurate and informative reporting and forecasting of surf conditions across Australasia and overseas. Over 30 reporters provide daily updates and photos.
Unique views: 80,000
Monthly views: 1,100,000

Teamtalk Media Sports Sites
Consists of Rugby 365, Rivals, Cricket 365, Sporting Life, Teamtalk, Golf 365. 87% Male 62% 25 - 44 81% ABC1.
Unique views: 398,000
Monthly views: 3,456,000

The online version of Australia's #1 Sports magazine.
Brings sports fans the best information from Australia and around the world sports news. Includes sports news, models, competitions, gutsy editorial and hard hitting features. 96% Male Age 18 - 30 yo.
Unique views: 38,000
Monthly views: 330,000

Racing and Sports, the largest online publisher of Australian Racing information.
The newsy site is packed with latest sports news and information around the clock.
Unique views: 117,263
Monthly views: 7,796,660

Cricket365 - The original cricket site launched in 1997 with an extremely loyal audience that is increasing by the year. This is a site for real fans who are interested in original, well written content. The user base is Internet savvy and interacts on a daily basis. It is equally well worth noting that 365 fans are not afraid to purchase on-line as the hugely popular Cricket 365 shop testifies.
Unique views: 31,000
Monthly views: 390,000

#1 Fishing site in Australia - Hitwise 2006
Fishnet is the largest and most comprehensive recreational sportfishing information resource in Australia. Fishnet has up to date information with everything from where they're biting & how to catch them to the latest weather & boating conditions. Males - Average Age 32 years old.
Unique views: 107,000
Monthly views: 2,224,000


Empowering Women Everywhere
Australia's favourite destination for women. A free online magazine, community and lifestyle website. Subjects include health & wellbeing, love & relationships, pregnancy, parenting, fashion, entertainment, music, dvd releases, recipes, travel, lifestyle, & shopping. and are both written for women by women, catering to the needs of professional females and homemakers.
Unique views: 531,000
Monthly views: 7,184,000 and Reception search and weddings central have national database of celebrants, churches and venues all searchable by locality. Local Australian coverage. 95% Female, 5% Male, 24% - 18-25 year olds, 55% - 26-34 year olds, 21% - over 35 years old.,,
Unique views: 140,000
Monthly views: 300,000

The Site for Garden Lovers
Gardens online is a place where visitors can come and browse, research, and if they choose also purchase directly from our list of interesting garden products. This is a website that had Australia's love of the outdoors in mind.
Unique views: 65,000
Monthly views: 390,000

Internet Foreign Exchange
Founded in 1993, we were originally known as "Xenon Laboratories". Early in 1995, we launched our flagship service, the Universal Currency Converter® - creating one of the web's very first useful dynamic sites.
Unique views: 45,000
Monthly views: 1,400,000

Standalone Emails
EDMs can be targeted by age, gender, occupation, interest and income. Pre Qualifying Surveys can also be done to ensure the group is very targeted. High open rates and click through rates. Variety of list owners used include Email Cash, Aussie Surveys and Net Creations.,
2,000,000+ names on the database

Response Directive Run of Network
RON is an effective mass reach opportunity for advertisers to access a cross section of the internet at a minimal cost. All creative formats used, sky's, islands, pop unders, banners, leaderboards. Full transparent reporting and optimisation given to achieve lowest CPA

Access to all New Zealand websites
Response Directive has access to book on all New Zealand websites. Trade Me, Yahoo!Xtra, AllBlacks,, Tickettec, Metservice, Virtual Rugby, Fashionz, NZ Dating, We will plan, campaign manage and report on all New Zealand bookings.
Unique views: 2,897,000
Monthly views: 287,987,000


Response Directive Current Employees







VPS 5-6 High Performance and Leadership Workshop VPS 5-6 High Performance and Leadership Workshop

Develop and refine core skills and key leadership capability to achieve success and excel in VPS 5-6 level roles and beyond.

Agile Project Management Workshop Agile Project Management Workshop

Understanding key Agile Project Management techniques and methodologies to improve project performance.

APS 5-6 High Performance and Leadership Workshop APS 5-6 High Performance and Leadership Workshop

Develop and refine core skills and key leadership capability to achieve success and excel in APS 5-6 level roles and beyond.

Learning and Development Professionals Leadership Workshop Learning and Development Professionals Leadership Workshop

Acquire and build on the key skills necessary to enhance your leadership performance.

Policy Officers' Intensive Policy Officers' Intensive

A Comprehensive Workshop to Advance Your Skills as a Policy Officer.

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