COMPANY DETAILSSticky Advertising

Sticky Advertising

AddressThe Glasshouse Unit 4, 101 Hannell Street
Postcode2293
CityWickham
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Websitehttp://stickyads.com.au
Bloghttp://www.thegit.com.au

Full service advertising agency specialising in integrating traditional media with modern digital technologies and marketing strategies

The Sticky Approach

Sticky Ad Agency based in Newcastle exists primarily to create great campaigns for our clients. Our mission is to build campaigns that are catchy, memorable and innovative. Each campaign must be built around one compelling idea which will then become the consistent message for that client’s advertising.

We approach every campaign from a fresh perspective. Firstly we look for a ZAG Strategy for the client so they aren’t stuck in the same lane as their competitors. This then translates into an innovative creative approach to be delivered by the appropriate media.

In fact we have developed a formula for great brand advertising:

(Focus + Differentiation + Trend) x Communication = Dynamic Brand Advertising

Sticky is not limited to employing the same old traditional media options.

While TV, radio and press are still very relevant, they are not our default media. In an increasingly fragmented media landscape, we owe it to our clients to look at every available option to identify the most innovative, cost-effective, attention-getting, target-market-seeking campaign. It might be television, radio or press…but it could also be an amazing micro-site or web destination, a “viral” campaign, an e-letter, startling outdoor, online video or PR. It might even be a subtle, long-term social media strategy that allows consumers to meet your brand and steadily get to know and trust your organisation.

Why? Because the modern consumer is an enigma and advertising to them is no longer as effective as it once was. These days you must communicate with your target audience. Engage them. Begin a conversation and invite them to join in. Don’t just shout at them for 30 seconds.

Yes, the Sticky approach is very different. It has to be because “standard” doesn’t cut it anymore. As avid fans of marketing and design we understand what works and what no longer resonates with consumers.

If you are interested in employing Sticky ask yourself: “Am I ready to make a quantum leap in the marketing of my business? Do I want a brand that really stands out? Am I tired of small incremental gains?”

If the answer is yes, then we need to talk.

Sticky Advertising’s core marketing and communications agency team collectively focus on each client, then introduce industry best talent to contribute where necessary.

We have discarded the traditional multi-layered agency model for an all-inclusive approach that provides a more direct channel of communication between the client and the people working on the account. Its faster and more efficient.

While each person has a field of specialty, there is no division between client service and creative. Everyone is responsible for the success of a client’s campaign.

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