House of Kaizen

Address50 Buttesland Street
PostcodeN1 6BY
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We are an award-winning conversion rate optimization agency based in London

We optimize website conversion rate

We increase your website conversion rate, allowing it to make more revenue from existing traffic. We use scientific methods and testing technologies to determine site changes that will lead to a higher conversion rate.

Ordinarily, site changes are based on educated guesses as to their potential efficiency. Conversion optimization removes this unknown by bringing empirical data and proof to the effect of changes on conversion rate.


Fixing your website conversion gaps

On your website, we identify and fix your conversion gaps, those bottlenecks and site issues that have high exit and bounce rates. We tackle those problems that push visitors to leave the site without completing the actions you want them to take.

By reducing those exit and bounce rates you ultimately get more visitors into your conversion funnel.


Understanding what drives conversion

Visitors need their questions answered before they buy from you. What's the product? It's features, price, return policy, delivery, security, etc ... Am I making the best choice?

Every element of a web page should address these questions, and optimization teaches us what combination of elements addresses those questions in the best way possible to then increase sales.


Split testing? What's that?

You don't want to commit to expensive website changes before you know it will increase revenue, do you?

Of course not!

We design split tests that display to real visitors different webpage variations, different layouts, copy, calls to action, etc and track each variation down to conversion. When the tests reach 95% statistical accuracy we see which page variation lead to the highest conversion rate increase.


Full optimization services

A common misconception is that testing technology is all you need to optimize. Wrong!

A simple test can require rebuilding entire sections of your website, testing requires the creation of visual and content assets and even the coding of new functionality. Then, all these assets need to be configured into the split testing framework.

Fortunately we take care of everything, so you don't have to.


Testing methodology Vs Random testing

How you optimize, how tests are designed, what to test and in which sequence is how conversion rate is increased.

Just because you have a testing tool doesn't mean you will get results if you don't know what you are doing.

Testing tools are like scalpels, you wouldn't give a scalpel to a monkey to remove your appendix, now would you?


Why we are different?

We are business people, not agency people.

We focus on your profit growth, not just technology.

We don't have tons of account managers or posh buildings that inflate fees.

We use agile development processes to remove the need for expensive reports and useless meetings.

We apply cost effective optimization methods to avoid hugely expensive ego boosting tests.

We add value to your business, or else, why would you pay us?


Increase your marketing ROI

We also deploy marketing channel specific optimization techniques to increase email, banner, affiliate and PPC conversion rates.

We optimize the first page the visitor sees after clicking on your banner or link to increase his propensity to convert using dedicated landing pages or our dynamic landing page platform.


Reduce bounce rate and exit rate

It's not just about website usability. Why visitors exit your website, or bounce off landing pages, most often has little to do with "ease of use" of the website.

A compelling product description, unique value proposition, well placed trust indicators, structured pricing and a controlled linear story line will affect conversion more than simple usability corrections.


What we use in the optimization process

Segmented and focused analytics data is at the core. We also combine cognitive science principals, eye tracking with our mathematical page analysis framework to produce a testing strategy.

Each test in the strategy has specific conversion learning objectives. We then build test treatments where success is measured by real conversion increases.


Real visitor conversion data

Unlike usability testing or eyetracking studies that test just a handful of volunteers in a lab; split testing presents page variations to 1000s of your real website visitors, tracked all the way down to conversion; this leads to statistically accurate results.

So testing is done in your real commercial environment where motivation, persuasion and incentives are just as important to the conversion equation as site friction which usability testing solely focuses on.


No impact to your website

Best of all, your website, your code is never touched. In order to optimize all we need to do is add a simple tag at the bottom of your webpages and that's it! Your website code is never modified or even accessed. This removes the need for IT intervention and reduces costs.


The Kaizen philosophy

Kaizen = "Improvement" or "Change for the better", focuses on continuously improving the online experience to grow conversion rates, as opposed to "If it ain't broke don't fix it" more commonly seen.

Your visitors evolve, your environment changes, your competitors innovate, so your website needs to continuously change to stay ahead.

Get in touch, we won't bite!
Call +44 (0)207 9543 750



House of Kaizen Current Employees







VPS 5-6 High Performance and Leadership Workshop VPS 5-6 High Performance and Leadership Workshop

Develop and refine core skills and key leadership capability to achieve success and excel in VPS 5-6 level roles and beyond.

Agile Project Management Workshop Agile Project Management Workshop

Understanding key Agile Project Management techniques and methodologies to improve project performance.

APS 5-6 High Performance and Leadership Workshop APS 5-6 High Performance and Leadership Workshop

Develop and refine core skills and key leadership capability to achieve success and excel in APS 5-6 level roles and beyond.

Learning and Development Professionals Leadership Workshop Learning and Development Professionals Leadership Workshop

Acquire and build on the key skills necessary to enhance your leadership performance.

Policy Officers' Intensive Policy Officers' Intensive

A Comprehensive Workshop to Advance Your Skills as a Policy Officer.

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