DWA

Address804, 6A Glen Street
Postcode2061
CityMilsons Point
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Websitehttp://www.dwamedia.com/

DWA exists to help technology companies anywhere in the world, run multi-tiered, multi-national, integrated media programmes that are focused, cost efficient and - most importantly - deliver results.

Whether you are a local technology business or an international conglomerate we can offer you unique media strategies designed to increase your ROI. Our expertise lies in knowing how to translate our knowledge of the technology and media markets into creative, integrated campaigns to suit your marketing aims and budget.

Whether it's an online advertising campaign in Germany, a radio promotion in the US, a lead generation programme in Japan or all of the above, we'll select the right medium, to get you noticed - by the right people.

DWA offers the full range of services to its clients. Please click on a service from the list below for more information:

Media Programme Strategy

Where DWA differ from other agencies, is in our a strategic approach to campaign planning. Our dedicated programme strategy department takes an holistic view of the media environment, looking at your overriding strategic direction and how existing media can be manipulated to best suit your goals. Our strategists take a step back from the details of a campaign, look at smarter avenues to optimise budget, making sure that all parts of your campaign work in harmony.

Media Audit

It’s important to bench mark against your competition – even if you judge that they are doing things wrong! DWA can provide you with a free of charge audit of your own plus your competitors media spend history of up to 5 years and advise on areas where more value can be achieved.

Research and Experience

The team benefits from the experience of many years of historical campaign implementations run by DWA for the global IT sector. Each new client to DWA benefits from the hindsight provided by interpreting our historical results, plus our up to the minute research programmes that ensure optimisation of plans. DWA partner with many of the worlds largest research organisations, and can advise on authenticity and most importantly; reliability, knowing that research can be key to the success or failure of a marketing project.

Dedicated Account Management

The DWA team has years and years of collective experience not just media but in the IT industry as a whole. The team includes marketing directors/managers and business development managers from within the IT sector, bringing their market experience to the agency, along with long standing agency specialists whose relationships with the world''s media is second to none.

Every client at DWA is assigned a dedicated Account Director and an Account Management team, ensuring your one to one needs are met on a daily basis.

Lead Tracking and Reporting

The online lead trafficking department at DWA will ensure your digital based media choices are generating the traffic you expect. Specialists at identifying online media that maximises your presence on the web, the teams monitor and administrate your creative to ensure up to the minute results are accessible to you at all times. The teams can not only advise on the number of impressions to expect from your campaign, and how these can be translated into leads – but also will monitor activity and advise you when your campaign needs to be tweaked to optimise it for greater success.

Media Planning and Buying

The media planning and buying teams at DWA are highly skilled negotiators with enormous international buying power in all forms of media from print to online, outdoor and broadcast. Focussed on achieving the best rates for our clients, the teams maintain close working relationships with every important international media owner relevant to the technology sector. Your campaign will be planned and executed to meet your business challenges, and our absolute aim is to achieve your return on investment goals.

Event Management Capabilities

DWA understands the true value that you place on direct communication/interaction with your customers and prospects. The sales cycle is often a long and complicated process and the opportunity to meet with customers, prospects and partners in a professional engaging environment can make a huge difference to your over all marketing campaigns.

DWA Events is staffed by experienced professionals from within the IT industry. Whether it is a small informal round table discussion or a full blown conference, DWA has the ability and the know how to turn your event into the showcase that you expect.

Not only will we take care of all of the logistical arrangements, we will also help generate the right audience for you to ensure that the number of qualified buyers attending your event more than meet your expectations.

Whether it is end user oriented or channel, DWA will provide you with a one stop solution to your requirements, allowing you to concentrate on your most important role - growing your business.

Production Management

DWA has an in-house production department, able to adapt your design creative with minimum effort and low cost. Our production team understands the media they are working with, has access to media specifications for every publication or medium you chose, and has close relationships with the publishing houses and online vendors, ensuring a fast and efficient process.

DWA Current Employees

• 
  John Massey
  Managing Director ANZ

 

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