COMPANY DETAILSLost At E Minor

Lost At E Minor

AddressPO Box 225 The Junction
Postcode2291
CityNewcastle
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Websitehttp://www.theroar.com.au/
Bloghttp://

The Roar is an independently owned and run Australian sports opinion website, established in 2007. The site features mix of expert opinion and reader generated content.

Reach engaged sports fans

 

The Roar reaches passionate sports fans, people who know sports so well that they’re no longer prepared to just consume content. They want to either comment on analysis or write their own articles (we call these ‘Roar of the crowds’). The combination is an article — and a website — which is much more interesting than if it were purely a one-way dialogue.

We publish over 200 edited Roar of the crowd articles; and 15,000 comments a month.

 

IAB ad units and integrated ad opportunities

 

The Roar received a high proportion of repeat bookings. This is because our site reaches deeply engaged members who respond to the advertising on the site.

We offer integrated options including background takeovers.

 

We offer flexibility and cut-through

 

In a world where it's not hard to reach make audiences online, we offer integrated campaign options and an environment where advertising reaches the right type of consumer who are already deeply involved with the content on the site.

"The Roar performed twice as well as any of the other sports sites on the campaign..." - Media planner

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