COMPANY DETAILSMelbourne Symphony Orchestra

Melbourne Symphony Orchestra

Address120-130 Southbank Boulevard Southbank 3006
Postcode3006
CityMelbourne
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Websitehttp://www.mso.com.au
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The Interactive Marketing Manager will work to deliver an all-encompassing interactive marketing strategy across a range of on-line channels.

The Melbourne Symphony Orchestra (MSO) has a reputation for excellence, versatility and innovation and has been performing since 1906. With world- renowned conductors and soloists appearing in a variety of programs, from the classics to rock, the MSO plays for an audience of  more than 250,000 people in 150 performances annually.

 

This exciting role presents a remarkable opportunity for a talented Interactive Marketing Manager to work in a dynamic team in a highly reputable arts organisation.

 

Reporting to the Director of Marketing and working very closely with internal and external stakeholders, the Interactive Marketing Manager will work to deliver an all-encompassing interactive marketing strategy across a range of on-line channels.

 

Main responsibilities include:

 

·         On-line marketing strategy development and implementation

·         Overseeing and optimisation of on-line media campaigns

·         Maintenance and development of interactive content, including website and social media channels

·         Management and growth of MSO database

·         Reporting and analysis

 

The key challenges for the Interactive Marketing Manager are the attraction and conversion of new clients, including subscribers and single ticket buyers through the use of on-line campaigns. In collaboration with the Director of Marketing, the Interactive Marketing Manager will develop strategies to increase revenue and grow audience bases in cost efficient ways.

 

To be considered for this opportunity, you will hold a relevant qualification and have demonstrated experience in a similar role – with exceptional knowledge of digital marketing principles, emerging media and current trends. You will be resourceful, energetic and possess a creative approach to marketing. Experience with Photoshop, Illustrator and HTML/CSS is essential.

 

This is an ideal opportunity for a person who is passionate about the on-line space, and dedicated to furthering their career in a major performing arts organisation.

 

 

Interested to find out more?

Visit the MSO website to view the position description for this role at

www.mso.com.au

 

 

Applications can be made in confidence to:

Raelene King

Personnel Manager

Melbourne Symphony Orchestra

applications@mso.com.au

GPO Box 9994

Melbourne 3001

closing date - 4 February 2011

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